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January 11, 2021
How to Land your Dream Outdoor Job
Ever dreamed of working as a photographer, wildland firefighter, or gear designer? Six pros tell you what it takes to get their careers. Backpacker
January 11, 2021
Rhode Island Buys a 235-Acre Former Campground
The former Echo Lake Campground, 235 acres that includes a 2,200-foot stretch fronting Echo Lake in Burrillville is a $2-million purchase whose campground’s location on the Pascoag Reservoir makes it a key recreational asset for the state. Woodall’s Campground Management
January 11, 2021
Kelty CBD? Camp Brand Dives Into Topical Pain Relief
Known for value-oriented hardgoods for the campsite, Kelty breaks into the burgeoning world of CBD salves, creams, and sprays, with products specifically formulated for pain relief, using made-in-USA, FDA-approved ingredients. GearJunkie
January 11, 2021
The Climbers Attempting K2 this Winter
There are four main teams attempting K2, with a total of about 60 people in basecamp. Will 2021 be the year that the prized first winter ascent of K2 is made? Climbing
January 11, 2021
GCI Outdoor Announces “The Mad Fisherman” Charlie Moore as Newest Brand Ambassador
HIGGANUM, Conn. (January 11, 2021) - GCI Outdoor, creators of portable, durable and comfortable outdoor recreation furniture, is proud to announce 11 time Emmy winner Charlie Moore aka “The Mad Fisherman” as a new brand ambassador. Moore is the host and Executive Producer of “Charlie Moore Outdoors”, as well as,...
January 11, 2021
Capranea secures strategic investment to drive global expansion
Baar, Switzerland., Eagle, Colorado — Capranea, Switzerland’s leading alpine inspired luxury brand, announced today that it has secured a strategic private investment to drive global expansion. As part of the agreement, Progression Brands Group (PBG) has been named the global operating partner. Capranea has established itself as the definitive Swiss...
January 11, 2021
Merrell and Unlikely Hikers Launch Hiking Boot Collaboration Fit for Everyone
ROCKFORD, Mich. (January 11, 2021)— Merrell is proud to partner with Jenny Bruso and @UnlikelyHikers for the launch of their new hiking boot collaboration. Seeing a need to have more diversity represented in the outdoors, Jenny set out to build a community of hikers and adventurers of all shapes, sizes, genders,...
January 11, 2021
Progression Brands Group (PBG) launches Strategic Advisory vertical Appoints fashion industry disruptor Liz Fodera to drive growth
Minneapolis — Progression Brands Group (PBG), an operating company committed to partnering with emerging brands, today announced the expansion of their business to include Strategic Advisory services. Having built a reputation as the go-to operating group for emerging brands, the current market conditions highlighted the opportunity for PBG to offer brands...
January 11, 2021
Giro Hires Josh Reid as Giro Snow Brand Manager
(January 11, 2021 - Park City, UT) - Giro Sport Design, the leader in high-performance snow helmets and goggles, today announced that Josh Reid has joined the team as the Giro Snow Brand Manager. Reid will oversee all aspects of snowsports marketing communications, advertising, and public relations while also boosting...
January 11, 2021
New Camp Share feature from Sēkr unlocks private land access for campers
SAN DIEGO (Jan. 11, 2021) – In its ongoing quest to open up the world of camping to anyone and everyone interested in adventure and exploring, Sēkr, creator of The Vanlife App, the only app to provide community connections and outdoor travel resources all-in-one, is excited to announce the introduction...
January 10, 2021
You Can Buy Yeti Coolers Designed by Grammy-Nominated Musicians
Musicians and visual artists decorated Yeti coolers that are being auctioned off to support live performance crews have been out of the job since the start of the pandemic. Gear Patrol
January 8, 2021
Verde Brand Communications Names Rachel Gardner as Chief Innovation Officer
Durango, Colo. (January 8, 2021) - Verde Brand Communications, a full-service brand communications agency focused on the outdoor and active lifestyle markets, announces Rachel Gardner as Chief Innovation Officer (CIO). Gardner is a digital-marketing executive with lengthy experience pioneering ecommerce and multi-channel marketing campaigns for retailers and brands including evo,...
January 8, 2021
SWIX Athletes Make History at 2021 Tour de Ski
HAVERHILL, Mass. -- SWIX athletes Jessie Diggins and Rosie Brennan have made history, finishing first and second in two FIS World Cup Cross-Country races during the third and fourth stages of the 2021 Tour de Ski. Diggins and Brennan are the first women to take gold and silver in the...
January 8, 2021
BCA releases Send and Return education videos focused on snowmobile-accessed skiing
Boulder, Colo. (JANUARY 7, 2021) — Backcountry Access (BCA) is releasing two avalanche education videos focusing on snowmobile-accessed backcountry skiing. These videos, targeted at new users, are well-timed with the explosion in popularity of snowmobiling and backcountry skiing prompted by Covid-19. The first video, “Getting the Goods Without Getting Buried”...
January 7, 2021
Inside The Call: Hydro Flask Growth Impacted By Soft Back-To-School Season
Sales of Hydro Flask were “challenged” by a soft back-to-school selling season in the third quarter ended Nov. 30, as most U.S. students were learning remotely outside the classroom. Hydro Flask in the quarter also faced “strong comparisons” against significant domestic distribution gains in the prior-year period, especially in the...
January 7, 2021
Hipcamp Raises $57 Million for Campsite Bookings as Outdoor Travel Trend Booms
Hipcamp, a startup that pairs people who wish to pitch their tents with landowners who want to accommodate them, has finalized $57 million of investment in a Series C funding round, now with a valuation exceeding $300 million. Skift
January 7, 2021
Pro Triathlete Braden Currie Joins Forces With Felt Bicycles For Three Seasons
Rancho Santa Margarita, California (January 7, 2021) — Felt Bicycles is excited to announce that professional triathlete Braden Currie will partner with the Southern California brand for the next three racing seasons. Currie, who hails from New Zealand, has become a regular presence near the front of many a race...
January 7, 2021
Osprey Announces Sponsorship of Mountaineering Legend Nimsdai Purja in his Bid for a K2 Winter 2020/21 Ascent
Cortez, CO – January 7, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions, is proud to announce its sponsorship of record-breaking mountaineer Nimsdai Purja MBE as he attempts to climb K2, one of the last remaining grand prizes in mountaineering. Even in the most favorable summer...
January 7, 2021
Buddy Adventure Insurance Available in Utah for First Time Ever!
RICHMOND, Va. Jan. 7, 2021 — Buddy (https://buddyinsurance.com/) — an e-commerce startup offering instant accident insurance for anyone who is active outdoors, from neighborhood cyclists to international adventurers — today announced that it has been approved by state insurance regulators for sale in Utah. This makes for the 38th state...
January 7, 2021
2021 Altitude OCR World Championships Announced
Lausanne, Switzerland: World Obstacle, the Fédération Internationale de Sports d’Obstacles (FISO), announced today the launch of the 2021 Altitude OCR World Championships, the World's Highest OCR, produced by E.P. Global Events and scheduled from September 12th to 21st, 2021 on Mount Kilimanjaro, Tanzania. This ultimate OCR challenge brings together the...
January 7, 2021
Liv Cycling Debuts as Exclusive Title Sponsor for New Liv Racing Women’s WorldTeam and Unveils Kit for 2021
OOSTERHOUT (the Netherlands) – Jan. 7, 2021 – The Liv Racing Women’s WorldTeam, formerly CCC-Liv, will unveil its new team kit to the public for the first time on Sunday, January 10 when new team member Lotte Kopecky competes in the Belgian Cyclocross Championship. The UCI Women's WorldTeam, with Liv...
January 6, 2021
Emerald Acquires Company Behind Elastic Suite
Emerald, the parent company of Surf Expo and Outdoor Retailer announced that it has acquired PlumRiver, the company behind Elastic Suite, a digital B2B platform for a total purchase price at closing $34 million, including $30 million in cash and the rest in stock. Shop Eat Surf
January 6, 2021
RV Retailer Announces Acquisition of 14 Stores in 5 States
RV Retailer, launched in early 2018 by a group of veteran automotive retail executives, is expected to close its latest dealership acquisitions in February and, in the process, affirm its position as the nation’s No. 2 dealer in terms of stores with 52 outlets in 15 states. RV Business
January 6, 2021
You Can Get a PCT Permit This Year After All
The Pacific Crest Trail Association and US Forest Service finally announced they will issue permits for thru-hiking the PCT this year, in the same numbers as last year after some debate about whether the permits would, or should be issued, in the wake of the pandemic. Adventure Journal
January 6, 2021
The North Face x Gucci Fashion Saga Continues … on Pokémon Go
The North Face and unlikely partner Gucci are teaming up with another surprising source: Pokémon Go. Yes, you can now rock the latest fashion (before it even hits stores) on your avatar in the game. The collaboration got people talking - hopefully getting people outside to explore the world. GearJunkie
