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July 13, 2021
Rossignol appoints Nordic Category Manager for North America
Park City, UT – July 13, 2021 – Rossignol Group is pleased to announce the immediate appointment of Jeff Courter as Rossignol Nordic Category Manager, North America. Courter will now oversee Rossignol’s Nordic business throughout North America, working closely with both regional and global sales, marketing, and commercial teams to...
July 13, 2021
Todd Spaletto Discusses Dick’s SG’s Bold Outdoor Push
Dick’s Sporting Goods, last fall, confirmed it would launch a new retail concept, Public Lands, to explore “white space” in reaching outdoor enthusiasts. By December, outdoor industry veteran Todd Spaletto was hired to lead the project. In the coming months, the retailer plans to test the concept with two stores...
July 13, 2021
woom USA and woom Europe Merge for the Love of Cycling
AUSTIN, Texas and KLOSTERNEUBURG, Austria – July 13, 2021 – The children's bicycle manufacturer woom continues to cycle towards becoming a global brand, with the merger of woom Europe and woom USA. This merger will double woom’s workforce globally, optimize and enhance product innovation and evolve woom’s supply chain and...
July 13, 2021
Addaday welcomes Olympic Gold Medalist and World Cup Champion Cross-Country Skier Jessie Diggins to its Roster of Elite Athletes
SANTA MONICA, Calif., July 13, 2021– Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces its partnership with Olympic gold medalist and World Cup champion cross-country skier Jessie Diggins. The addition of Diggins combined with Addaday’s designation as U.S. Ski & Snowboard’s Official...
July 13, 2021
Osprey Introduces Sportlite™ Series of Minimalist Technical Daypacks for Spring 2022
Cortez, CO – July 13, 2021– Osprey, a leader in creating top-quality, high-performance innovative carry solutions, introduces Sportlite, a minimalist technical daypack series for Spring 2022. Sportlite delivers reliable performance for active hikers and outdoor adventurers who prefer a simple, focused feature set. Sportlite Series Shared Features: AirScape® Backpanel Atilon...
July 13, 2021
Polartec Announces Full Use of Non-PFAS DWR Treatments
(Andover, Mass.) - July 13, 2021 - Polartec®, a Milliken & Company brand, and premium creator of innovative and sustainable textile solutions, announces the elimination of PFAS (per- and polyfluoralkyl substances) in its DWR (durable water repellent) treatments across its line of performance fabrics. This non-PFAS treatment, offering zero loss...
July 12, 2021
The Best Campground in Every State
With more campers than ever expected to hit the outdoors this summer, Outside asked its writers and editors for their favorite unique sites across the country, tapping into a wealth of local intel and expertise.
July 12, 2021
Brite-Strike Introduces the Outdoor Sport Ultra-Light Sun, Heat, Insect Protection Cap
Brite-Strike Technologies Inc. USA will introduce their new Outdoor Sport ultra-light nylon cap that offers total protection from Sun, Heat and Insects at ICAST 2021. The ultra-light nylon mesh construction has a built-in mesh gator that can be tucked up inside when not needed or removed. The stretch mesh gator...
July 12, 2021
Industrial Revolution Taps Northern Exposure Sporting Group to Expand Canadian Sales Team
Seattle, WA – July 12, 2020 – Industrial Revolution, the Seattle manufacturer and distributor of essential outdoor accessories, is excited to partner with Northern Exposure Sporting Group, Inc. to expand their sales team in Canada. The rep group will cover all Industrial Revolution brands in Eastern Canada and the Maritimes....
July 12, 2021
Remote Vacations Are On the Rise, but Not the Way You Think
Results from a recent survey by VacationRenter found that half of the survey’s 1,027 respondents had taken a remote getaway, the majority having stayed in a cabin around one to three hours away from their homes. And almost half of those who went on vacation stayed in a cabin off the grid, 83...
July 12, 2021
With Recent Acquisitions, Pelican Ushers In New Era Of Paddlesports Consolidation
Just 18 months after its December 2019 acquisition of Confluence Outdoors, whose brands include Dagger, Perception, Wilderness Systems, Wave Sport, Mad River Canoe, Harmony Gear, and Boardworks, Pelican purchased Advanced Elements in June. Pelican, a 50-year veteran of the recreational paddlecraft industry, is a key player in everything from hardshell...
July 12, 2021
10th Annual Crusher in the Tushar presented by the Creamery Brings Top Gravel Cyclists to Beaver, Utah
Beaver, Utah, July 12 –The Crusher in the Tushar presented by the Creamery, a gravel event owned and produced by Life Time, welcomed a field of approximately 577 riders representing 26 states to Utah’s Tushar Mountains outside of Beaver, Utah this past Saturday, July 10. This uniquely formatted gravel race...
July 12, 2021
A closer look at the PR feud between Liberty Oilfield and The North Face
When an oil company targeted The North Face with a tongue-in-cheek marketing campaign accusing the brand of hypocritical climate activism, it served as a reminder of the contentious—yet partially codependent—relationship between the outdoor and fossil fuel industries. OBJ
July 12, 2021
Pure Gravel Presents the Pre-Ride Show at Belgian Waffle Ride California
Carlsbad, CA– Pure Gravel, a lifestyle brand focused on Gravel Cycling is proud to announce that they are producing their next Pre-Ride Show at Belgian Waffle Ride California (BWR). The successful Pre-Ride show, which debuted at Unbound Kansas, will feature interviews with top cyclists and bike industry personalities. The presenting...
July 12, 2021
Pho3nix Athlete Program sends 25 Athletes to Tokyo
The Pho3nix Foundation is proud to announce 25 athletes from the Pho3nix Athlete Program have qualified for the Summer Olympic and Paralympic Games in Tokyo, out of a total intake of 39 athletes from 18 countries across six continents competing in 20 disciplines. The Pho3nix Athlete Program aims to give...
July 12, 2021
Camping World and Overton’s to Launch Exclusive Collection of Nautica Marine, Water and Outdoor Products
Camping World announced the launch of Nautica branded products for the marine, water and outdoor marketplace. The new assortment of Nautica branded marine furniture and water recreation equipment, which is exclusive to the U.S. and Canada, caters to life on the water, a key outdoor activity of the RV and...
July 12, 2021
Surf Industry Manufacturers Association Chooses Remedy Public Relations To Help With Media Outreach Prior To The Summer Olympics
ALISO VIEJO, Calif. (July 12, 2021): Surfing's debut in the upcoming Summer Olympics is sure to be a highlight of the Tokyo event. The Surf Industry Manufacturers Association (SIMA) has selected Remedy Public Relations to help with media outreach and message development before surfing's debut on the world's stage in...
July 11, 2021
Western Fires Burn Over 300K Acres Across 6 States
More than 300,000 acres are burning across six states across the western United States on Sunday as the region battled yet another brutal heat wave that shattered records and strained power grids. USA Today
July 9, 2021
Secondhand Sales, Re-Used Gear Sales Booming
According to Jungle Scout’s 2021 Consumer Trends Report, a quarterly study of 1,000 U.S. consumers, nearly 32% of respondents looked for pre-owned gear online, with 44% responding that they’ve purchased or sold used equipment online over the past 12 months. While 66 percent% of respondents used Amazon for their secondhand...
July 9, 2021
Life Time and Trail Sisters Announce Partnership to Empower Women Through Trail Running
LEADVILLE, Colo., July 9 –Life Time, owner and producer of more than 30 premier athletic events across the U.S., is pleased to announce a new partnership with Trail Sisters, a nationwide women’s trail running community of more than 35,000, aimed at increasing participation and opportunity in trail running through inspiration,...
July 9, 2021
Stages Cycling Athletes to Compete in Tokyo Olympics
(Boulder, CO – 9 July, 2021) StagesⓇ Cycling will support athletes competing in triathlon, paratriathlon and cross country mountain biking in the Olympic games in Tokyo this month. Erin Huck, Maximilian Brandl, Mathias Flückiger, and Martín Vidaurre Kossmann will compete in cross country mountain biking. Grace Norman will compete in paratriathlon...
July 9, 2021
Fischer Sports US welcomes Olympic gold medalist Deb Armstrong to ambassador ranks for winter 2021/22
AUBURN, NH.—Fischer Sports US announces the addition of Olympic gold medalist Deb Armstrong to the Alpine ambassador ranks for winter 2021/22. Born in Seattle, Wash., Armstrong dedicated her early skiing career to racing, with GS her discipline of choice on the slopes. After tallying National Championship wins and making the...
July 9, 2021
Gnarly Nutrition and USA Climbing Renew Partnership
Salt Lake City, UT, (July, 9, 2021) –USA Climbing has renewed its partnership with Gnarly Nutrition to provide nutritional supplements for the organization’s athletes as the sport prepares for its inaugural Olympic Games in Tokyo. “The choice to continue with Gnarly was an easy one,” said Marc Norman, CEO of...
July 8, 2021
Camping World invests in van-conversion company Happier Camper
Camping World Holdings Inc. said it has made a strategic investment in Los Angeles-based Happier Camper Inc., the developer of a patented modular van conversion system called Adaptiv. This partnership will deliver the Adaptiv system and technology products for van and camper conversions to nationwide Camping World SuperCenters, the company said....
July 8, 2021
The Big Gear Show Announces List of Committed Exhibitors to Date
PARK CITY, UT (7/8/21) – The Big Gear Show, the outdoor industry’s only business to business event held entirely outdoors, announces an updated complete list of companies and brands attending to date. Held next month, August 3-5, 2021 in Park City, Utah, this outdoor trade show event has quickly become the go-to...
