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April 9, 2021
Athletic Brewing Expands Partnership with Spartan into Canada and the UK
BOSTON, Mass. – Leading nonalcoholic craft brewer, Athletic Brewing, has renewed its partnership with Spartan®, maintaining its designation as the “Official Nonalcoholic Beverage” of the world’s leading endurance sports and wellness brand. The multi-year renewal agreement also sees the partnership expand beyond the US, into Spartan race markets in Canada...
April 8, 2021
Origin Announces New Partnership with Taiga, a Leading Developer of Electric Off-Road Vehicles
WHISTLER, B.C., April 8, 2021 - Award-winning marketing agency Origin announced today its newest partnership with Taiga, a leading developer of electric off-road vehicles including the world’s first mass-production electric snowmobiles and personal watercrafts. Origin will work with Taiga to develop their brand strategy. “The collaboration between Taiga and Origin...
April 8, 2021
These Are the 5 Deadliest National Parks
It goes without saying that many of these parks were also the most touristed, but the causes of death may seem surprising and warrant a second thought about how to tour safely. Outside
April 8, 2021
Vibram Announced Executive Leadership Changes
Eric Rosen, a 20-year veteran of the brand, will retire in April, and in conjunction with his departure, Vibram announces changes to its senior management team. SGB Media
April 8, 2021
GOAT BOXCO Expands Product Collection with Launch of Compact HUB 50 Storage System
Austin, TX (April 8, 2021) – GOAT BOXCO is launching their latest product the HUB 50, a high-performance food, beverage and gear storage solution built following their flagship product, the HUB 70. Engineered to flip the switch on the cooler and gear storage industries, the first-of-its-kind GOAT HUB System delivers...
April 8, 2021
Backcountry to Launch Program Featuring Sponsored Advocates to Foster Inclusivity in the Outdoors
PARK CITY, Utah (April 8, 2021) – Backcountry, the premier specialty retailer and manufacturer of outdoor gear and apparel, announces the launch of its new Breaking Trail Program. The program consists of a team of seven Trailbreakers— allies and outdoor leaders who drive meaningful conversation and enact positive changes in...
April 8, 2021
Miraflora Grows its PR Efforts with Backbone Media
BOULDER, Colo. (April 8, 2021) – Miraflora Naturals, purveyor of 100% organic hemp flower oil products, has partnered with Backbone Media to help its business blossom through public relations, affiliate marketing, and social media support. The relationship aims to educate consumers about the many benefits of CBD, as well as...
April 8, 2021
Oboz doubles down on its One More Tree program for April
Bozeman, Mont., (April 8, 2021) — Oboz, the ‘True to the Trail®’ footwear brand, has been planting a tree for each pair of boots it has sold since 2007. To date, the Bozeman, MT-based brand has planted over 3.5 million trees through its partnership with Trees for the Future. This...
April 8, 2021
PHOOZY Reels In Half A Million Dollar Deal on ABC’s Shark Tank
CHARLOTTE, NC: PHOOZY, maker of lightweight protective thermal capsules for phones, tablets, and laptops, landed a lucrative $500,000 investment on their recent April 2nd Shark Tank appearance on ABC. The Charlotte-based brand co-founded by Kevin Conway and Josh Inglis, wowed all of the investors but ultimately landed a deal with Lori...
April 8, 2021
Biden plan calls for $100 billion in new EV consumer rebates
Administration wants 'to encourage people to switch to electric vehicles and efficient electric appliances' The Biden administration's $174 billion proposal to boost electric vehicles calls for $100 billion in new consumer rebates and $15 billion to build 500,000 new electric vehicle charging stations, according to a U.S. Transportation Department email...
April 8, 2021
INFINIT Nutrition Announces 2021 Team INFINIT Elite Roster
Cincinnati, OH, April 8, 2021 – INFINIT Nutrition, the original all-in-one custom sports drink company is pleased to announce its 2021 Team INFINIT Elite roster. Seventeen athletes are returning from the 2020 roster with three new members joining the team for 2021 including Olympian and professional triathlete, Ben Kanute along...
April 8, 2021
Aquasphere Introduces “A Lens For Every Condition” Guide to Educate Swimmers on Ideal Lens Options
VISTA, Calif. (April 8, 2021) – Aquasphere, the premier swimming and triathlon equipment brand and a leader in innovative swim eyewear, introduces "A Lens For Every Condition" guide designed to educate swimmers on their ideal lens options. Sorted by various swimming conditions, from extreme sun or cloudy to overcast, rainy...
April 7, 2021
Outdoor Brands That Guarantee Their Gear for Life, 2021 Edition
The thing is, we don’t all have an extra $400 laying around to replace a rain jacket that busts a seam too soon. Plenty of outdoor brands have either a full or limited lifetime warranty. It may sound like a marketing ploy when you see it on a website, but...
April 7, 2021
BUFF® Named Top Apparel Brand in 2020 Outdoor Sports Industry Performance Award by NPD Group
SANTA ROSA, California (April 7, 2021)- Buff, Inc., the U.S. subsidiary of BUFF®, creators of versatile performance headwear for all-season outdoor enthusiasts and athletes, was awarded an inaugural Outdoor Sports Industry Performance Award by the NPD Group. The award acknowledges the fastest-growing brands of 2020 across major outdoor categories in...
April 7, 2021
Stanford University Leader Collaborates with former The North Face Innovation Expert on Global Textile Energy Transformation
Sunnyvale, CA (April 7, 2021) - EEnotech, a clean tech foundry accelerating research from Stanford University, today unveiled LifeLabs™, the commercialization of textile patents from Stanford’s advanced materials laboratory. Founded by Professor Yi Cui, director of Stanford University’s Precourt Institute for Energy and a 15-year veteran of Stanford's Department of...
April 7, 2021
PrimaLoft Introduces Fully Recycled Ethical Down Alternative, PrimaLoft® Insulation ThermoPlume®
LATHAM, N.Y. (April, 2021)- PrimaLoft, Inc., a global leader in advanced material technology, has launched a new version of his best-selling down alternative, PrimaLoft® Insulation ThermoPlume®. This synthetic fill is now made entirely out of post-consumer recycled materials. Four years after the introduction of the first blowable synthetic insulation, the...
April 6, 2021
New PRO frames by Costa add performance features to help keep anglers on the water longer
DAYTONA BEACH, Fla. (April 6, 2021) – Costa Sunglasses, the first manufacturer of color-enhancing all-polarized glass sunglass lenses, overhauled two of its most trusted and well-loved frames this season, the Blackfin PRO and Fantail PRO - because the best can always get better. The new frames build on Costa’s commitment...
April 6, 2021
Altra Partners with Trail Sisters for 2,021 Hours for the Planet Project
Denver, Colo. (April 6, 2021) –Altra, the leader in performance footwear innovation, has partnered with Trail Sisters, whose mission is to increase women’s participation and opportunity in the outdoors through inspiration, education and empowerment, for 2,021 Hours for the Planet project. Together, Altra and Trail Sisters are inviting communities to...
April 6, 2021
KUIU Ultralight Hunting Gear Selects Groundswell PR as Agency of Record
Dixon, CA (April. 6 2021) – KUIU, the leading manufacturer of ultralight performance hunting gear is excited to announce its partnership with Groundswell PR. Groundswell PR will implement an integrated communications strategy, increasing consumer awareness around KUIU’s product technology innovations and Conservation Direct. “We’re excited to partner with the talented...
April 6, 2021
Mountain Dew Will Reimburse Your Pass For Hunting, Fishing, Skiing And More With ‘Outdoor Stimulus’
Beginning March 21 and running for 12 weeks, winners can receive an instant $25 reimbursement when they upload a photo of their most recent outdoor pass or license for hunting, fishing, trapping, camping, hiking, boating, off-road recreation, skiing and snowboarding and more. Forbes
April 6, 2021
U.S. Considering Boycott of 2022 Beijing Olympics.
United States-China tension is spilling into sports: The U.S. is considering a boycott of the 2022 Beijing Olympics. The potential boycott of the Winter Games could be in concert with other countries, though it is not immediately clear which ones. Front Office Sports
April 6, 2021
Camping World Announces Planned Acquisition in Michigan
Camping World Holdings, Inc. (NYSE: CWH) (“Camping World” or the “Company”), America’s Recreation Dealer, today announced that an agreement has been signed to acquire multi-location Hilltop RV Superstore, with dealerships in Escanaba and Ishpeming, Michigan. Businesswire
April 6, 2021
Osprey Announces Its Most Successful Pro Deal Donation Program to Date Benefitting Outdoor Kids and Families
Cortez, CO – April 6, 2021– Osprey, a leader in creating top-quality, high-performance, innovative carry solutions, is pleased to announce the results of its 2020 Pro Deal Donation program benefiting Navajo Yes, Families in Nature and Nature Bridge. Last year’s program, the most successful to date, resulted in $42,000 in...
April 6, 2021
Airstream reveals augmented reality caravan browser
Iconic camping trailer brand Airstream has launched a new way to view its Basecamp 20X adventure trailer in stunning 3D via a new augmented reality technology service. Simply scan the QR code with your phone or tablet. Camping Trade World
April 6, 2021
Diamondback Amplifies Spring 2021 Lineup with New ebike Collection
KENT, Wash., (April, 6 2021) — Diamondback Bicycles, a leader in mountain and gravel bike innovation, unveils a new electric bike category to the Spring 2021 collection. The four new Diamondback pavement ebikes incorporate reliable components, commuter ready details and Bosch high-performance motors to efficiently get riders to their destinations....
