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December 30, 2020
Spartan Plans Return to Competitive Racing with Schedule Release for 2021 US National Series Presented By USANA
BOSTON, Mass. – Spartan, the world’s leading endurance sports and wellness brand, has announced the return of its US National Series (USNS) Presented by USANA for the 2021 race season. The competitive five-event obstacle course racing (OCR) series will see some of the sport’s best female and male athletes vie...
December 30, 2020
onX Mapping App Acquires Adventure Projects Network
onX announced its acquisition of Adventure Projects, Inc., a network of websites and mobile apps with specific content for climbing, mountain biking, skiing, hiking, and other forms of outdoor recreation. onX will continue working with Adventure Projects’ network, and will also collaborate with outdoor and nonprofit partners to expand its...
December 29, 2020
Native American Man Tased by Park Ranger Says He Was Off Trail to Maintain Social Distance
Darrell House, a Native American and Marine veteran, posted a video of the incident, which occurred while he was hiking at the Petroglyph National Monument in New Mexico, on his Instagram page. Newsweek
December 29, 2020
RV LIFE: 7 Best YouTube Channels for New RV Owners
There is no shortage of RV channels on YouTube to help educate RVers. Here are the picks for the best YouTube channels for new RV owners, as compiled by Patrick Buchanan for a report published by RV LIFE.
December 29, 2020
Crosson Ski, rygr Carve Out Relationship
TUKWILA, Wash. (Dec. 29, 2020)— Crosson Ski announces its partnership with active lifestyle marketing agency, rygr, which will provide public relations and marketing services to the Washington-based craft ski maker. Crosson Ski founder, Chase Englehart recently announced the arrival of Olympian Bode Miller as chief innovation officer, who joins former...
December 29, 2020
AdventureCORPS announces Badwater 267 VR
Death Valley, CA - In 2021, AdventureCORPS® - organizers of the world-famous Badwater® ultramarathon running races in Death Valley, across the USA, and beyond – will host a new event called Badwater® 267 VR on January 1 through 31, 2021. Unlike other Badwater races held in remote locations and generally limited to a...
December 29, 2020
The Pikes Peak APEX presented by RockShox Announces Partnership with The Warner Group
Colorado Springs, Colorado—Sports Strategies announces a partnership between The Warner Group, and Pikes Peak APEX presented by RockShox. The Warner Group, a team of licensed real estate agents led by Sean Warner, serving the El Paso County area has joined as a Founding Sponsor of the 4-day mountain bike challenge...
December 28, 2020
Echelon Fitness Raises $65 Million
The financing is led by Goldman Sachs Growth, along with participation from existing investor, North Castle Partners. Echelon produces over 30 live classes daily and offers a library of nearly 5,000 on-demand, led by its team of trainers. SGB Media
December 28, 2020
Salomon Expands Partnership with Locally to Launch ‘site2snow’ Program
OGDEN, Utah (Dec. 28, 2020) – Salomon and Locally are evolving their long-term partnership in order to provide customers with the option to purchase hardgoods products online and pick up in-store with premium retail partners. This expansion of services aligns with the shift in consumer behavior and will allow customers...
December 24, 2020
The Ski Company That Wants to Sell Fewer Skis
Season Equipment, the ski and snowboard company skier Eric Pollard and snowboarder Austin Smith, together with industry vets from Armada, K2, and Line, are launching and selling skis and boards which will change the footprint and life span of products - to break the cycle of buying new gear every...
December 24, 2020
Camping World Raises and Donates over $500,000 as Part of the Plating Change Initiative
Camping World Holdings, Inc., a network of RV and outdoor lifestyle-centric retail locations, announced that it has raised over $500,000 to provide relief to local restaurants and meals to food insecure communities, through donations to the Plating Change program, at over 170 Camping World and Gander RV & Outdoors retail...
December 23, 2020
Kane Footwear Names Purple Orange Brand Communications as Public Relations Agency of Record
Westport, CT — Kane Footwear, a new name in active recovery footwear, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Kane’s flagship slip-on shoe, the Revive, will launch on February 2, 2020 and is the company’s first...
December 22, 2020
Outdoor Prolink Matches Donations on Giving Tuesday, Rounding Out a Year of Over $70,000 Funds Raised
BOULDER, Colo. (December 22, 2020) – Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, matched donations on Giving Tuesday to finish off a year of giving back with $72,873 raised for their six nonprofit partners. "The Outdoor Prolink team and our members...
December 22, 2020
Gucci’s North Face Collaboration Officially Makes Hiking a Fashion Statement
Gucci revealed its collaboration with North Face, capitalizing on the current, situation-induced trend and hinting at how high fashion brands can better cater to the real-life needs, ideals and habits of its customers in the future. Footwear News
December 22, 2020
RV shipments sizzling, best November in history
The RV Industry Association’s November 2020 survey of manufacturers found that total RV shipments finished the month with 42,513 units shipped, an increase of 43.4% from the 29,644 units shipped in Nov. 2019 and the highest shipments ever for the month of November. Towable RVs totaled 38,485 units for the...
December 22, 2020
Bass Pro parent to acquire Sportsman’s Warehouse
The Great American Outdoors Group, parent company of Bass Pro and Cabela’s, has agreed to acquire Sportsman's Warehouse for $18 in cash per share, bringing Bass Pro and Cabela's product brands, including fishing and hunting gear, to Sportsman's Warehouse. Retail Dive
December 21, 2020
Buying an RV? Here are some mistakes to avoid
As any RV owner will say, buying a motorhome, camper or trailer is a complex process that requires a ton of decisions. The more choices, the more opportunities to make mistakes, especially when one is a novice. Austin-American Statesman
December 21, 2020
Ski Towns and the Ski Bums Who Staff Them, Ponder Their Survival
Mountain communities have faced plenty of challenges over the years—economic inequality and high rent, climate change and drought and wildfires, overtourism, but the ski town workforce, who often work multiple jobs to make ends meet, are finding it harder than ever to afford the cost of living. Adventure Journal
December 21, 2020
Thor Industries buys Tiffin Motorhomes for $300 million
THOR Industries, Inc. has acquired Tiffin Motorhomes, Inc., makers of high quality, luxury motorhomes, and related companies for $300 million. The Tiffin family will continue to run daily operations at Tiffin’s four Alabama locations – Red Bay, Winfield, Belmont, and Burnsville – and the plants will continue to manufacture the...
December 21, 2020
The Conservation Alliance Announces Fourteen New Members
Bend, Ore. (December 21, 2020) – The Conservation Alliance is excited to welcome 14 new member organizations as we close out the 2020 year, adding to its growing list of more than 250 companies committed to conservation and the protection of North America’s wild places. These member organizations pool their...
December 21, 2020
Grassroots Outdoor Alliance wraps up ‘year of resilience’ with 10 new retail members and strong 3Q and 4Q sales
ASHEVILLE, NC – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, is announcing the addition of 10 new retail members as well as strong 3Q and 4Q results, as the group puts the final touches on a challenging and wildly unpredictable year....
December 21, 2020
PeopleForBikes Extends Partnership with International Mountain Bicycling Association
BOULDER, COLO. (December 21, 2020) — PeopleForBikes, the nation’s leading bicycle advocacy organization, is proud to announce a renewed partnership with the International Mountain Bicycling Association (IMBA), the world leader in mountain bike advocacy since 1988. “Our mission is to make biking better for everyone. Partnering with IMBA is a...
December 21, 2020
Orvis Names Reenie Benziger Chief Product Officer
MANCHESTER, Vt. (Dec. 21, 2020) —Orvis, the family-owned and operated outdoor retailer that specializes in fly fishing gear, dog products and active lifestyle apparel, announces today that Reenie Benziger has been named chief product officer, effective January 11, 2021. In this new position, Benziger will provide executive oversight for all...
December 21, 2020
Oboz looking for dealers to put on its “Nice List”
Bozeman, Mont., (December 21, 2020) — Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, has launched its “Nice List” holiday dealer contest. Oboz is asking its fans and dealers’ customers to nominate their favorite Oboz dealers to its “Nice List”. The top two dealers receiving...
December 20, 2020
Writer and adventurer Roy Wallack dies after mountain biking accident
Wallack, a longtime contributor focusing on fitness and the outdoors to the Los Angeles Times, was an avid hiker, runner and cyclist who completed extreme challenges. Wallack was biking with friends on the Guadalasca Trail, when he crashed while riding down a steep trail and hit his head on a...
