News Topics
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September 9, 2021
BOTE Announces Partnership with ECHOS Communications
DESTIN, Fla. - September 10, 2021 - BOTE (https://www.boteboard.com ), the longstanding leaders of innovation and style in the paddle board, kayak, and water lifestyle space, today announces a new partnership with ECHOS Communications, an integrated communications and marketing agency that will support the continued growth of BOTE in the...
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September 9, 2021
Texas-Based RV LIFE Network Has Hit 1.5M Members
As the RV industry continues its upward trend, RV LIFE, an RV-focused software and media company, announced today (Sept. 9) that it has surpassed 1.5 million members. RV LIFE’s network includes tools like the ever-popular RV Trip Wizard trip planner, an RV Safe GPS, and Maintain My RV, as well as...
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September 9, 2021
Küat Kicks Off Exclusive Partnership with Miyaki Co
(Springfield, MO)– Küat Racks is proud to announce an exclusive partnership with Miyaki Corporation specializing in advanced coatings, including Genuine Kashima Coat. Kashima Coat is well known as the leader in smooth but super durable coatings. Kashima is used on the struts of Küat's new Piston™ Pro X hitch bike...
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September 9, 2021
Columbia Sportswear Company Appoints Troy Sicotte President of the Mountain Hardwear Brand
PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the appointment of Troy Sicotte as President of the Mountain Hardwear brand. Sicotte is well-known to the Mountain Hardwear family, having served as Vice President of Sales for the past...
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September 9, 2021
Columbia Sportswear Company Appoints Monica Mirro President of the prAna Brand
PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the appointment of Monica Mirro as the President of the prAna brand. Mirro will lead the prAna brand, continuing the brand-led, consumer focused approach to create clothing for positive change....
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September 9, 2021
Enduro Bearings Hires Cycling-Industry Veteran Rick Sutton to Head Up Marketing
Oakland, California (Sept 9th, 2021) — Enduro Bearings, innovators of a wide range of bearings, seals, components, and tools for the cycling industry, recently contracted longtime industry veteran Rick Sutton to help build and drive more awareness to the brand. Enduro has built a strong, loyal OEM clientele, including most...
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September 9, 2021
Kitsbow Welcomes New Bike Shop to the Old Fort Ride House
OLD FORT, North Carolina (Sept. 9, 2021) — Kitsbow, maker of premium cycling clothing and accessories, will be bringing bike service and repair needs to Old Fort, North Carolina with the opening of the Old Fort Ride House Bike Shop, Powered by Schoenauer Service Course (SSC). Old Fort’s first bike...
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September 9, 2021
Backcountry Appoints Girish Satya Global Chief Financial Officer
PARK CITY, Utah (Sept. 9, 2021) — Backcountry, the leading specialty outdoor retailer of gear and apparel with the best in both style and performance, has appointed Girish Satya chief financial officer of its global portfolio of brands, including Backcountry, Bergfreunde, Competitive Cyclist, Motosport and Steep & Cheap. Satya is...
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September 9, 2021
B Corp Certified Brands Join Forces, Launch Hawaiian-Inspired Collection for Fall
PORTLAND, Ore. (Sept. 9, 2021) – Today, Rumpl, the category leader in technical outdoor blankets, launches a new collaboration with OluKai, the premium Hawaiian-inspired lifestyle brand, to launch a limited-edition collection of blankets, shammy towels, slippers, and slides. As two Certified B Corporations, Rumpl and OluKai believe in sustainable, purpose-built products...
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September 9, 2021
Lolë Teams Up with Backbone Media to Lead US Market Push
MONTREAL (Sept. 9, 2021) – Lolë, the Montreal-based active lifestyle brand has partnered with Backbone Media to run point on its public relations, affiliate and paid media efforts. As Lolë’s PR agency of record, Backbone will bolster the brand’s storytelling and drive awareness for Lolë’s four-season active apparel and its sustainable...
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September 9, 2021
Backcountry Access joins Outdoor Industry Association Climate Action Corps
Boulder, Colo.—Backcountry Access has officially signed on as a member of the Outdoor Industry Association’s (OIA) Climate Action Corps, joining 23 other brands dedicated to working toward becoming climate positive by 2030. As a brand that relies on snow and colder climates, BCA's pledge to join the Climate Action Corps...
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September 9, 2021
Warren Miller Entertainment to Debut 72nd Feature Film This Fall
Boulder, Colo. – September 9, 2021– Warren Miller Entertainment is excited to bring its audience back into theaters for the 72nd feature film, “Winter Starts Now.” The annual feature film and coinciding theater tour will kick-off in Orem, Utah on October 20. Making its way to over 150 cities across...
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September 9, 2021
Mosko Moto Introduces The Strata Merino Base Layers Utilizing Nuyarn Technology
WHITE SALMON, WA. – Sept 9th, 2021 – Mosko Moto, a leader in adventure motorcycling apparel and bags, today announces the debut of the Strata Merino Base Layers. Meticulously designed from the ground up, the Strata Merino Base Layer collection is lightweight, incredibly comfortable, and naturally anti-microbial. The top and...
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September 8, 2021
Camping World to Host Investor Conference on September 14
Camping World Holdings, Inc., America’s Recreation Dealer, will host its annual Investor Conference on Tuesday, September 14, 2021. The purpose of the fireside chat is to update and discuss the Company’s retail offerings, strategic goals and business initiatives with investors, advisors and analysts and offer a preview of the Electric World...
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September 8, 2021
Nu Venture Surf Motorhome Is The Tiniest RV We’ve Ever Seen
The Nu Surf from UK-based Nu Venture, at roughly 17 feet long, is about the same size as a Honda Odyssey minivan. Step inside, however, and it literally has all the amenities of a much larger RV. The Motorhome Man on YouTube takes us for a tour in this short video,...
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September 8, 2021
Dick’s Sporting Goods Goes Green, Launches Outdoor Sub-Brand Under Nonprofit Arm
The Dick’s Sporting Goods Foundation, a 501(c)(3) charity, started its Public Lands brand to benefit camping and outdoor access. Its new Public Lands Fund partners with 10 environmental nonprofits. This fall, the first two Dick’s Sporting Goods Public Lands concept stores will open. The two locations will take over space...
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September 8, 2021
Continued COVID-19 Uncertainty Prompts Postponement of Denver and Boston In-Person Snowbound Festivals to November 2022
Park City, UTAH (Sept. 8, 2021) – With the utmost concern for the health and safety of attendees, exhibitors, sponsors, guests and staff, the in-person Snowbound Festivals in Denver, Colo., Nov. 5-7 and Boston, Mass., Nov. 19-21 are postponed until 2022. The resurgence of the COVID-19 virus and the ongoing...
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September 8, 2021
Athleta Expands Its REI Co-op Partnership by 130 Stores to Hit $2B in Net Sales by 2023
Athleta has expanded its wholesale partnership with REI Co-op. With the expansion, the women’s activewear label will now deliver a curated selection of products in 135 of the outdoor retailer’s doors, as well as online. Prior to today’s announcement, Athleta was sold in just five REI locations. FN
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September 8, 2021
Darby Communications Spices Up Client Roster
Asheville, NC – September 8, 2021 – Asheville-based PR and Digital Marketing Agency Darby Communications announces an expansion into the food and beverage industry with the addition of popular Asheville companies Poppy Hand-Crafted Popcorn, Nine Mile, and Devil’s Foot Beverage Company. To support the expansion and overall growth of the...
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September 8, 2021
Introducing a New High Performance Work Headlamp from Fenix: The HM70R
The latest in a long line of show stopping headlamps, the new Fenix HM70R Rechargeable Headlamp is no exception to being the best at what it does. Deemed “the workhorse,” this new rechargeable headlamp is most at home on a job site. The HM70R boasts 3 lighting sources, very bright...
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September 8, 2021
Osprey and Rumpl Release Limited Edition Jeremy Collins Artist Series to Benefit American Rivers
CORTEZ, Colo., and PORTLAND, Ore. – September 8, 2021 – Osprey, the leader in creating top-quality, high-performance, innovative carry solutions and Rumpl, the category leader in technical outdoor blankets, announced today the release of a limited-edition collab to benefit American Rivers. Featuring the vivid artwork of Jeremy Collins, this collab...
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September 8, 2021
Cotopaxi Secures Growth Investment Led by Bain Capital Double Impact
Salt Lake City, UT – September 8, 2021 – Cotopaxi, an outdoor gear and apparel brand and Benefit Corporation, today announced that it has secured funding led by Bain Capital Double Impact, the impact investing strategy of Bain Capital. The investment will propel Cotopaxi’s global growth, sustainable products strategy, and...
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September 8, 2021
Giro Launches New Latch MTB Shoes
(Sept 8, 2021 – Scotts Valley, CA) Giro Sport Design, the cycling world’s design leader, today announced the release of Latch, a brand new, all-mountain flat pedal shoe that incorporates breakthrough Mute™ Foam midsole technology and an innovative Tack™ Rubber outer sole compound that work together to greatly increase foot...
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September 8, 2021
Kryptonite Lock Launches Comprehensive, Retailer-Focused Education Guide For E-Bike Users
Canton, MA, USA – Kryptonite®, a brand of Allegion and manufacturer of class-leading locks, lights and security solutions for the bicycle industry, has launched a comprehensive online and in-store resource guide to help e-bike owners maintain the security of their valued purchase. The guide, which will be displayed through in-store...
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September 8, 2021
DPS Unveils New Touring Bindings, Gloves and Climbing Skins
SALT LAKE CITY (September 8, 2021) — DPS Skis, the U.S.-based ski manufacturer pairing space-age carbon technology with groundbreaking shapes, introduces a range of premium accessories for the Winter 2021/22 season, including two touring bindings, two glove models, and climbing skins. The new range of gear from DPS Skis is...