News Topics
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June 3, 2021
How Bikeable Is Your City? PeopleForBikes Releases Fourth Annual City Ratings
BOULDER, COLO. (June 3, 2021) — PeopleForBikes released its 2021 City Ratings, expanding internationally for the first time to include 30 European, 42 Canadian and 35 Australian cities. In its fourth annual iteration, the data-driven City Ratings analysis evaluated more than 750 cities and communities across the globe to spotlight...
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June 3, 2021
KINeSYS Sunscreen Partners with The RiderBox
Leaders in performance sunscreen, KINeSYS, are excited to be partnering with The RiderBox throughout June and July. The RiderBox is the #1 subscription box for cyclists, providing a regular supply of products to enhance active lifestyles. “The popularity of cycling has exploded during COVID. More time in the saddle means...
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June 3, 2021
UNDRBUDR™ Introduces Muscle Budr™, A New Approach to Muscle Recovery
Montclair, NJ – UNDRBUDR, which develops high performance, nature-inspired skincare, today announced the launch of Muscle Budr ™ an entire new line of muscle recovery products almost one year after launching UNDRBUDR Chamois Cream, which has already become an overnight success. Muscle Budr ™ represents years of clinical research, personal...
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June 3, 2021
World Cup Gold Medalist And LGBTQI+ Activist Alex Johnson Partners with Athletic Brewing to Create Limited-Release Blood Orange IPA, Rainbow Wall
STRATFORD, CT AND SAN DIEGO, CA — From the walls of the world’s top climbing competitions and the world’s greatest routes to fostering a supportive environment for LGBTQI+ athletes, Alex Johnson is a champion. Athletic Brewing Company, the leading brewer of craft beers that just happen to be nonalcoholic, is...
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June 3, 2021
Inviting All Adventurers to Go Where Glass Can’t Follow: STILLHOUSE Launches The Unbreakable Summer Challenge
CORAL GABLES, June 3, 2021 – The great outdoors just got even greater; STILLHOUSE, known for its stainless-steel packaging and award-winning portfolio of American-made spirits, is officially launching its Unbreakable Summer Challenge. The sweepstakes is aimed at fostering an unbreakable spirit, and encouraging adventurers to take STILLHOUSE where glass can’t...
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June 3, 2021
Leading Meal Kit Company Signs on as Title Sponsor for the Futures Division of the 15K Championships at the 2021 OCRWC
New York, NY June 3, 2021 – Obstacle Course Racing World Championships (OCRWC), the only independent global championships for the sport of Obstacle Course Racing, in partnership with HelloFresh, the world’s leading meal kit company, announced that all registration fees for the 13-17 age group of the 15K Obstacle Course Racing World Championships will...
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June 3, 2021
ALPS Mountaineering Announces Radiance
New Haven, Mo.- ALPS Mountaineering, manufacturer of performance-driven technical support gear for wilderness adventures, exploration, and family camping, has just introduced its new Radiance Quilt for campers who desire extra room for their wilderness sleeping comfort. Designed for use with a sleeping pad, the Radiance Quilt is generously sized for...
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June 2, 2021
Sportsman’s Warehouse’s Q1 Comps Climb 24 Percent
Net sales were $327.0 million, an increase of $80.2 million, or 32.5% compared to the first quarter of fiscal year 2020. Gross profit was $104.0 million or 31.8% of net sales, compared to $74.8 million or 30.3% in the comparable prior-year period. Net income was $10.5 million compared to a...
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June 2, 2021
Lola Digital Media Launches ‘PeakCommerce’ Initiative
LOS ANGELES CALIF. — Lola Digital Media has a goal to accelerate affiliate revenue and content-commerce projects beginning this month. A major new company initiative called PeakCommerce will be implemented across 12 of the company's portfolio sites. The PeakCommerce initiative includes multiple new hires and the establishment of a new...
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June 2, 2021
HOKA ONE ONE® Strengthens Leadership Team with New Hires
(Goleta, Calif.) June 2, 2021– HOKA ONE ONE®, one of the fastest-growing footwear and apparel brands in history, announces the hiring of two key leadership positions. With roughly four decades of collective experience in the footwear and outdoor industries, these new team members will deepen the brand’s expertise in crucial...
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June 2, 2021
CamelBak® Partners With Unlikely Hikers
PETALUMA, Calif. (June 2, 2021) – CamelBak®, the global leader in award-winning personal hydration products, announces a new partnership with Unlikely Hikers, an outdoor community that features underrepresented people in the outdoors. Together, the organizations will continue to support diversity, anti-racism and body positivity in the outdoors through community events, ambassadors,...
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June 2, 2021
Salomon Announces Partnership with Rich Roll
OGDEN, Utah (June 2, 2021)– Accomplished author, podcaster and ultra-endurance athlete, Rich Roll, has officially joined the Salomon team as a Running ambassador, effective immediately. Roll began his rise to fame after completing the EPIC5 Challenge in 2010 and has since launched his popular wellness podcast, The Rich Roll Podcast,...
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June 2, 2021
LOKI Basecamp and Backbone Media Collaborate to Launch the Most Versatile Four-Season Slide-In
Carbondale, Colorado (June 2, 2021) – Overlanding outfitter LOKI Basecamp has partnered with Backbone Media as its official public relations agency of record. LOKI has been in the design, engineering, and fabrication business for 15 years, and this new subsidiary aims to disrupt the #vanlife industry with a highly configurable...
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June 2, 2021
Mountain Hardwear Releases Two New Ultralight Tents; Nimbus™ and Strato™ UL Tents
Richmond, Calif. (June 2, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has added to its robust offering of tents with two new ultra lightweight styles, the Nimbus™ UL 1 and 2 and Strato™ UL 2. These styles usher the brand into an...
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June 2, 2021
woom Launches Its First Electric Bike for Kids in the U.S.
June 2, 2021 – AUSTIN, TEXAS – woom, a globally-acclaimed kids’ bicycle company, launches its first electric bike (e-bike) for kids in the United States. The woom UP is the most premium kids’ e-bike available, thanks to a combination of its FAZUA drive system, SRAM NX drivetrain, air suspension fork,...
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June 2, 2021
Helen of Troy Promotes Phyllis Grove to Senior Vice President of Marketing, Housewares Division
New York, NY (June 2, 2021) – The Housewares Division of Helen of Troy Limited (NASDAQ, NM: HELE), home to the award-winning brands, OXO and Hydro Flask, is pleased to announce the promotion of Phyllis Grove to the newly created divisional role of Senior Vice President of Marketing. Prior to...
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June 2, 2021
USWE Announces New Hajker Daypacks
MALMӦ, Sweden- June 2, 2021 - USWE, a leader in packs for action sports, announces the launch of its new Hajker daypacks, the ultimate for action and adventure and featuring USWE’s proprietary NDM™ harness system, smart organization and multiple size and capacity options to create the perfect fit and meet the...
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June 2, 2021
TriggerPoint Launches Compact GRID Travel Foam Roller
CARLSBAD, Calif. (June 2, 2021) — Today, TriggerPoint, the leader in recovery and massage products in the athletic and wellness markets, announces the launch of the travel-size GRID Travel. Ideal for foam rolling on-the-go, the GRID Travel is a smaller, compact version of TriggerPoint’s original GRID Foam Roller, and offers...
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June 2, 2021
Fastest Female Climber, Oldest American Return Safely from Everest’s Summit
Tsang Yin-hung, 45, of Hong Kong, set the record for the fastest climb from basecamp to summit by a woman—25 hours, 50 minutes. And Arthur Muir, at 75, became the oldest American to successfully scale the world’s highest peak. Adventure Journal
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June 2, 2021
National Trails Day® Takes Place on Saturday
Silver Spring, MD – This Saturday—June 5—people from sea to shining sea will celebrate American Hiking Society’s National Trails Day®. Millions of people have found physical, mental, and emotional restoration on hometown trails during the COVID-19 pandemic. Tens of thousands will return the favor by caring for America’s magnificent trail...
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June 2, 2021
Kokatat ambassador Jeff Allen to set off “In the Wake of Gino Watkins”
ARCATA, CA – In early June, Kokatat ambassador Jeff Allen will set sail for East Greenland from Falmouth, England, on the coast of Cornwall, following the course of Gino Watkins’ 1932 expedition. Watkins was a rising and acclaimed polar explorer who didn’t return from a seal hunting trip in Tuttlik...
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June 1, 2021
ECHOS Communications Announces New Partnership with TMC Ltd, Creator of Nuyarn Technology
BOULDER, Colo. - June 1, 2021 - ECHOS Communications, a leader in authentic public relations for active lifestyle, outdoor, consumer technology, and cycling brands, today announces a new partnership with TMC Ltd, the innovative company behind Nuyarn, a performance merino wool spinning technology. Unlike traditional core spun or rung spun...
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June 1, 2021
RV Shipments Projected to Surpass 575,000 Units in 2021
Strong growth through the remainder of 2021 will push RV wholesale shipments to their highest historical total ever, according to the Summer 2021 issue of “RV RoadSigns,” the quarterly forecast prepared by ITR Economics for the RV Industry Association (RVIA). The latest projection shows total 2021 RV shipments ranging between...
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June 1, 2021
Alterra Mountain Company Names Jared Smith as President
DENVER--(BUSINESS WIRE)--Alterra Mountain Company announced today that Jared Smith has been selected as President of the mountain destination company, effective June 7, 2021. Smith will be responsible for operating and further developing the company’s Resort Division for its 15 mountain destinations. Smith’s team will focus on the delivery of high-quality guest...
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June 1, 2021
Clarus to Buy Australia’s Rhino-Rack for $198 Million
Clarus Corp. on Tuesday said it agreed to buy Rhino-Rack Pty. Ltd., an Australia-based maker of automotive roof racks and other accessories, for about $198 million in cash and stock. The Salt Lake City, Utah, maker of outdoor equipment and lifestyle products said the consideration includes $150 million in cash and...