News Topics
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January 3, 2019
Darby Communications Announces 2019 Stand Up Initiative Partners
Asheville, NC – Darby Communications, a boutique public relations firm specializing in the outdoor, fitness and wellness industries, is proud to announce selections for its 2019 Stand Up Initiative. Launched in 2017 with the goal of helping protect and preserve the environment and public lands, the program has provided almost...
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January 2, 2019
Sherpa Adventure Gear Announces Peter Novak As New President
MODESTO, CA — January 2, 2019 — Sherpa Adventure Gear — creators of purposeful adventure apparel and accessories — is pleased to announce that Peter Novak will be joining the Sherpa team as President. In his role, Novak will oversee commercial strategy, sales, marketing and branding at Sherpa. A proven...
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December 28, 2018
Bozeman Entrepreneur Launches RV Rental Business at Bozeman Airport
Bozeman Yellowstone International Airport, Winnebago and Blacksford jointly announced an operating agreement to provide recreational vehicle rentals at the airport beginning in spring 2019. “We are excited to welcome Blacksford to the airport. With our focus on developing Southwest Montana as a tourism hub, Blacksford is an exciting new link...
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December 21, 2018
Hillsound Equipment Expands Adventure-Driven Ambassador Team
Vancouver, BC (December 21, 2018)- Hillsound Equipment, the leading producer of winter traction equipment and gaiters for outdoor enthusiasts, is excited to announce the addition of nine athletes and active lifestyle ambassadors to their lineup. The team will help promote Hillsound’s product and mission of helping people reach new heights...
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December 20, 2018
SCARPA Maestrale, Gea, Freedom families of ski boots compatible with new Salomon S/Lab Shift MNC 13, Atomic Shift MNC 13 bindings
BOULDER, Colo. (Dec. 20, 2018) – Following recent inquiries from retailers, ski technicians and consumers stemming from new developments in ski bindings, SCARPA announces that its popular Maestrale, Gea and Freedom series ski boots follow the design specifications required for compatibility with Salomon’s new S/Lab Shift MNC 13 and Atomic’s...
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December 20, 2018
Big City Mountaineers Honors Smartwool with Inaugural Partner of the Year Award
Golden, Colo. — Big City Mountaineers (BCM), a leading provider of transformational wilderness experiences for under-resourced youth, will honor Smartwool as its Corporate Partner of the Year. Smartwool’s contributions enable BCM to send more youth participants into the backcountry, as well as provide quality camping apparel for overnight trips. “We are...
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December 19, 2018
2019 Climbing Awards Announced by the American Alpine Club
Golden, CO — The American Alpine Club (AAC) is pleased to announce the winners of the 2019 Climbing Awards honoring the most impactful climbers and conservationists within the North American climbing community. Among this year’s award honorees are climbing legends Tom Hornbein, Michael Kennedy, and Jim Donini, and present-day activists...
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December 19, 2018
Jessica Wahl Named Executive Director of the Outdoor Recreation Roundtable
Washington, D.C. (December 19, 2018) – The Outdoor Recreation Roundtable (ORR) Board of Directors announced the appointment of Jessica Wahl as executive director following an extensive national search. Jessica brings a decade of experience navigating the halls of The White House, Department of the Interior (DOI), Capitol Hill, state recreation...
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December 19, 2018
HEADSPIN Outdoors Seeks Sales Reps
Dallas, Texas – HEADSPIN, a new convertible lighting solution intended to shine brightly on a wide array of outdoor adventures, is seeking new partnerships with sales representatives interested in carrying an innovative and emerging brand with tremendous growth potential. The high-performance HEADSPIN lighting system is designed to illuminate a variety...
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December 19, 2018
inov-8 Unveil World’s First-Ever Hiking Boots with Graphene Outsoles
Southborough, MA - The world’s first-ever hiking boots to utilize graphene – the strongest material on the planet – in the outsole have been unveiled by British running shoe and gear brand inov-8. Building on the international success of their pioneering use of graphene in trail running and fitness shoes...
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December 18, 2018
Balega Presents Annual Ubuntu Award to Dick Pond Athletics
Durham, N.C. (December 18, 2018) – Balega International, a leading performance sock brand in the run specialty market, presented its annual Ubuntu Award for community service to Carol Stream, Illinois-based Dick Pond Athletics during The 2018 Running Event (TRE) in Austin, Texas on November 29, 2018. Since the inception of...
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December 18, 2018
Orange Mud to exhibit at ISPO Munich 2019 for 2nd year
Castle Rock, CO (December 18, 2018) – After a great 2018, Orange Mud is excited to return to the 2019 ISPO Munich Trade Show for its second year in a row. Orange Mud is thrilled to have another opportunity to be on site to present their growing line of cycling...
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December 17, 2018
The Thule Group acquires leading North American Roof Top Tent company
The Thule Group is pleased to announce the acquisition of Tepui Outdoors Inc., a leader in Roof Top Tents in North America. This acquisition will further enhance the Thule Group’s expanding portfolio of products focused on the active lifestyle. “Roof Top Tents offer consumers a great way to utilize their...
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December 17, 2018
SCARPA Maestro rock shoe family earns Rock and Ice 2018 Best in Gear Award
BOULDER, Colo. (Dec. 17, 2018) – The SCARPA Maestro family, a high-performance new collection of rock shoes built for trad climbing and situations where people are in their shoes for longer periods of time, earned a 2018 Best in Gear (BIG) Award this month from Rock and Ice Magazine, one...
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December 17, 2018
Eagle Creek and National Geographic Launch New Eco-Friendly Collection Designed to Get the Family Outdoors
San Diego, Ca (December 17, 2018) -- Eagle Creek and National Geographic have partnered to offer a collection of bags with family adventure and the environment in mind. The National Geographic Adventure collection inspires Moms and Dads to get the kids out in nature, take a family road trip or...
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December 17, 2018
Nantahala-Pisgah Forest Partnership Teams up with Darby Communications
Asheville, NC – December 17, 2018 -- Nantahala-Pisgah Forest Partnership (NPFP), a Western North Carolina-based alliance of diverse stakeholders, has teamed up with neighboring boutique agency Darby Communications. Effective immediately, Darby Communications will help actualize NPFP’s mission to create a lasting voice for innovative management and public investment in the...
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December 16, 2018
Diamond Brand Gear Bestowed 2018 WNC Best Brand Honor
Asheville, NC – December 16, 2018 – Diamond Brand Gear, an American legacy in domestic outdoor gear manufacturing since 1881, was recently named the 2018 WNC Best Brand for a Business Started Before 2010 by the Small Business Center at Blue Ridge Community College in Henderson County. The distinction recognizes...
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December 14, 2018
Andy Irons: Kissed By God Wins Best Documentary at 48th Annual Surfer Awards
(Dec 14, 2018) — Three-time world champion surfer Andy Irons struggled with the same demons that millions of people worldwide battle with daily. Andy Irons: Kissed By God is about bipolar disorder and opioid addiction as seen through the life of the surf-world icon. The film recently won Best Documentary...
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December 14, 2018
Darn Tough Vermont Warming More Than Just Feet This Season with Vermont Foodbank
Northfield, VT. (December 14, 2018) – For the second year, Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, has donated 100% of their profits from online sales on Giving Tuesday to the Vermont Foodbank. Darn Tough fans turned their holiday purchases into an...
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December 13, 2018
Grassroots Connect Shifts Spring Dates to Support Outdoor Industry Calendar
KNOXVILLE, TENNESSEE (DEC. 13, 2018) – Grassroots Connect, the twice-annual buying show of the Grassroots Outdoor Alliance, will shift their spring 2019 event dates one day earlier to support the outdoor industry calendar. For spring 2019, the new dates for Grassroots Connect will be June 9-12, 2019. The show will...
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December 13, 2018
Fisher + Baker drives menswear sales through female consumers
MINNEAPOLIS – On Thursday December 6, Fisher + Baker, a fast-growing premium menswear brand, hosted over 80 female shoppers at its Minneapolis studio for a Sip and Shop event. The event was the brand’s first initiative that focused on female consumers to help drive its menswear sales. “Women are powerful consumers...
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December 13, 2018
U.S. OCR National Championships Highlights
CASTAIC LAKE, CA: With sunshine and cool temperatures, elite obstacle course race (OCR) competitors from across the United States ran through Castaic Lake State Recreation Area, CA on Sunday, crowning the USAOCR National Champions and selections for Team USA. Evelyne Ruiz (Ontario, CA) won the elite women’s division in a...
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December 13, 2018
Native Eyewear Refines 2018-2019 Goggle Collection
BOULDER, Colo. (December 13, 2018) — Native Eyewear has expanded its 2018-2019 goggle collection to include new colorways and lens options to complement its existing goggle portfolio. The brand reentered the goggle space in 2016-2017 season and has since introduced several leading technologies, including a photochromic lens that reacts to...
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December 12, 2018
Mountainsmith Creates Groundbreaking Fastpack with Adventure Athlete The Real Hiking Viking
Golden, CO—Dec. 12, 2018— Mountainsmith—craftsmen of iconic backcountry equipment and recreational outdoor gear—has created the ultimate thru-hiking pack co-designed with elite long distance hiker, The Real Hiking Viking aka, Thomas Gathman. Mountainsmith and Gathman drew inspiration from the ultra running, backpacking, and the fastpacking worlds to create the Zerk 40....
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December 12, 2018
Therm-a-Rest’s Senior Product Developer Jim Marson Retires After 31 Years
SEATTLE, Wash. (Dec. 12, 2018) – Seattle-based Therm-a-Rest®, the industry leader in premium outdoor camp comfort, announces the retirement of its Senior Product Developer, Jim Marson, at the end of the year. After more than three decades with Therm-a-Rest’s product development team, Marson’s career and achievements make him a Cascade...