February 21, 2024

KOA’s Monthly Report Highlights Surge in 2024 Travel Bookings

Kampgrounds of America (KOA)’s latest monthly report showed a significant uptick in travel bookings for the 2024 season, particularly among Gen Z campers. The report indicates the continuing trend of integrating road trips with camping, noting a 10% higher preference for road trips over traditional camping activities. This preference highlights a...

February 21, 2024

National Forest Foundation (NFF) President and CEO, Mary Mitsos to transition out ahead of the next phase of the organization’s growth.

Missoula, MT., Feb. 21, 2023 /OUTDOOR SPORTSWIRE/ - Today, the National Forest Foundation (NFF), the only congressionally chartered non-profit for the United States Forest Service (USFS), announced that its President and CEO, Mary Mitsos, will step down from her role as the organization embarks on its next phase of growth....

February 21, 2024

Vvolt’s Slice Lite is the Ultimate Everyday Utility Bike

PORTLAND, Ore. /OUTDOOR SPORTSWIRE/ - Vvolt, a company focused on making e-transportation the most common form of mobility, today introduces the Slice Lite, a super adjustable electric utility bike offering a sleek design and easy handling with or without a load. Since its inception, Vvolt has focused on designing and building...

February 21, 2024

K2 Names the Sideways Life as PR Agency of Record For K2 Ski

Seattle, WA /OUTDOOR SPORTSWIRE/ - K2, the original American Ski and Snowboard Brand, has named The Sideways Life as its public relations agency of record for K2 skis and boots. The Sideways Life will support K2’s brand and product communications beginning with the launch of its new collection for the...

February 20, 2024

Jetboil® Sparks Strategic Partnership with Darby Communications

February 20, 2024 -- Racine, WI /OUTDOOR SPORTSWIRE/ – Jetboil®, the world’s leading innovator of outdoor cooking systems, proudly announces its partnership with Darby Communications, a PR and digital marketing agency specializing in the outdoor, active lifestyle, and hunt/fish markets. Effective immediately, Darby Communications will serve as Jetboil’s PR agency of record,...

February 20, 2024

Fjällräven, Teva and Breeo Join OutsidePR for Strategic Public Relations Support

Sausalito, Calif., (February 20, 2024)/OUTDOOR SPORTSWIRE/ – This month marks a significant milestone as OutsidePR, North America’s leading boutique active lifestyle and outdoor PR agency, proudly announces strategic partnerships with leading active lifestyle brands, Fjällräven, Teva, and Breeo to provide comprehensive public relations support. These collaborations are set to redefine the...

February 20, 2024

Helinox Announces Global Executive Team to Position Company for Next Stage of Growth

SEOUL, Korea – February 20, 2024 /OUTDOOR SPORTSWIRE/ – Young Lah, Global CEO of Helinox, has appointed a new global executive team designed to position the company for the next stages of growth and category expansion. Andrew Shand has been promoted to Helinox President and Global Chief Operating Officer (COO) following...

February 17, 2024

Chase Gardaphe Acquires Romp Skis, a Colorado Based Ski Brand

Crested Butte, CO. /OUTDOOR SPORTSWIRE/ - Today, Chase Gardaphe has acquired the Colorado based ski brand, Romp Skis. Originally founded by Morgan and Caleb Weinberg in 2010, the brand has grown exponentially over the past decade. Gardaphe will continue to expand operations at the existing Romp factory located in Crested...

February 15, 2024

YETI Reports Fourth Quarter and Fiscal Year 2023 Results

YETI Holdings, Inc. announced its financial results for the fourth quarter and fiscal year ended December 30, 2023. Fourth quarter net sales increased 16%; Adjusted net sales increased 6%, net sales were highlighted by a 12% increase in Drinkware net sales and a 44% increase in International net sales; International...

February 15, 2024

Slim Pickins Outfitters Moves to Mingus, Bringing Outdoor Gear Shop to Owners’ Hometown

Mingus, Texas – February 15, 2024 /OUTDOOR SPORTSWIRE/ – Today, Slim Pickins Outfitters, the first Black-owned outdoor gear shop in the nation, announced its relocation from Stephenville, Texas, to Mingus, Texas, to be closer to the personal residence and community of its owners, Jahmicah and Heather Dawes. The new location will...