October 1, 2020

Nepal Opens to Climbers and Trekkers Starting October 17

Travel restrictions are slowly being lifted, allowing international flights to arrive in Kathmandu and to welcome trekkers and climbers back to the mountains. This is good news for backpackers and mountaineers hoping to explore the Himalaya this fall. While the number of visitors isn’t as big as in the past,...

October 1, 2020

Vasque Announces Leadership and Organizational Transitions

Red Wing, MN – Oct. 1, 2020 –Vasque Footwear, a family-owned company with more than 55 years of experience in the outdoor footwear sector, is pleased to welcome a new president to its leadership team. Bryce Wernsman has been named President at Vasque Footwear. For the last three years, Wernsman has...

September 30, 2020

Outdoor brands work to keep voters safe in November

As the election approaches, a number of large outdoor companies are stepping up to help. Answering a call from Operation Vote Safe, companies like REI, Patagonia, and Outdoor Research have donated time, technological expertise, and thousands of units of PPE to polling places across the country. Read more on SNEWS.

September 30, 2020

New Managing Director hired to lead The Outdoor Foundation

The Outdoor Foundation, the philanthropic arm of Outdoor Industry Association, announced that Stephanie Maez, a strategic policy advocate, nonprofit executive and a former state legislator from New Mexico, has been named its new managing director. Stephanie currently serves as the senior fellow for race and diversity at the Topos Partnership,...

September 30, 2020

Cascade Designs Welcomes New Senior Director of Sales

SEATTLE, Wash. (September 30, 2020) - Cascade Designs, the company behind award-winning brands Therm-a-Rest, Mountain Safety Research (MSR), Platypus, SealLine, and PackTowl, welcomes Jeremy Hancock as Senior Director of Sales, effective September 21, 2020. Hancock steps into his new role after previously serving as the Director of North American Sales...

September 30, 2020

Snow Peak Announces Rescheduled Headquarters and Retail Grand Opening and Wildfire Relief Efforts

Portland, OR – September 30, 2020 – Originally scheduled to celebrate the opening of its new US headquarters and retail flagship at 404 NW 23rd Ave in Portland, Oregon on the weekend of September 11th, Snow Peak postponed events due to the historic wildfires burning across the state. The outdoor...

August 31, 2020

Cotopaxi Welcomes Wendy Yang As Newest Board Member

Salt Lake City, UT. Aug, 2020 -- Cotopaxi, the rapidly growing humanitarian-focused outdoor brand, has added industry veteran Wendy Yang to its board. Wendy serves as the President of Decker’s Brands’ Performance Lifestyle Group, leading the remarkable growth of HOKA ONE ONE, Teva, and Sanuk. She was previously an executive...

August 28, 2020

Mammut And The Lady Alliance Announce DEI Partnership

(Denver, CO) Aug. 28, 2020 -- Mammut, premiere mountain safety and outdoor brand, and The Lady Alliance, a community built to unite mental health and adventure to bring confidence and community to womxn around North America, have teamed up to create a safe space, platforms, conversation and education on social...

August 27, 2020

Ski Utah Partners with Backbone Media

SALT LAKE CITY, UT (August 27, 2020) — Ski Utah, the marketing arm of the Utah Ski and Snowboard Association, has teamed up with Backbone Media as its public relations agency of record. The lifestyle agency will lead public relations efforts for the organization, working with media to highlight the...

August 27, 2020

Filson and Ducks Unlimited Launch Limited Edition Collection

SEATTLE, Wash. (August 27, 2020)– Filson and Ducks Unlimited, two iconic American heritage brands, today announce a limited edition collection of co-branded products. The collaboration supports Ducks Unlimited’s vision and steadfast commitment to wetlands conversation by offering classic Filson products branded with officially licensed Ducks Unlimited graphics and logos. “Both...

August 26, 2020

Grassroots Outdoor Alliance announces exclusive partnership with NuORDER, will shift member buying to digital platform in fall 2020

LOS ANGELES, Aug. 26, 2020 /PRNewswire/ -- Grassroots Outdoor Alliance (www.grassrootsoutdooralliance.com), the national organization dedicated to the health and growth of independent specialty retailers, will partner with NuORDER to revolutionize the retail buying process through its collaborative digital buying platform. The NuORDER buying platform will be available to Grassroots retailers and offered for...

August 26, 2020

Dynafit, Pomoca Increase Support of Friends of the Colorado Avalanche Information Center

Boulder, CO (August 2020) - Dynafit, a global leader in innovation in backcountry skiing, and Pomoca, the world’s leading manufacturer of ski touring skins, announced today that they have signed a new three-year deal to serve as primary sponsors of the The Friends of the Colorado Avalanche Information Center (FoCAIC);...

August 26, 2020

Fischer Skis US Evolves Retail Engagement for 2021

AUBURN, N.H.   Fischer Skis US announced today that they will utilize digital platforms as the primary vehicle for conveying product and brand information to retailers and reps during this winter season as travel and public gatherings remain uncertain. In effort to provide reliable planning for the coming season, Fischer Skis...

August 26, 2020

Salomon Launches #BeautyBag Instagram Contest

OGDEN, Utah (Aug. 26, 2020)— Today, Salomon announces the launch of the #BeautyBag campaign, the brand’s second Beauty Box Instagram contest for active women, as the latest step in its ongoing initiative to support the growing community of women in the outdoors. To participate, women must post an outdoor-themed photo...

August 26, 2020

Snowsports Industries America (SIA) Launches Six-Month Inclusion Training For Leaders in Winter Outdoor Industry

Park City, Utah (Aug. 26, 2020) - Snowsports Industries America (SIA) announced today that it will kick off a six-month training program focused on inclusion in the winter outdoor industry. Joining SIA will be the leaders of the largest winter outdoor organizations in the country. Aimed at uniting the winter...

August 25, 2020

Tread Labs Partners with Press Forward as PR and Communications Agency

WOBURN, Mass. (August 25, 2020) -- Performance insole developer Tread Labs is happy to announce it has entered a partnership with Press Forward PR to further the company’s messaging, communications, and media relations. Tread Labs was founded in 2015 by Mark Paigen, who also founded, and has since sold, Chaco...

August 25, 2020

Dogfish INN Launches Outdoor Activity Package & Off-Centered Gear Shed

Lewes, Del., Tuesday, August 25, 2020– The Dogfish INN, Dogfish Head Craft Brewery’s canal-side hotel in Lewes, Delaware, brings its, “Welcome to Lewes. Mother Nature, Let’s Do This,” motto to life with two NEW offerings, the Off-Centered Gear Shed and Outdoor Activity Package. Now available to guests, they provide everything beer and...

August 25, 2020

Black Diamond Expands Retail Footprint to Park City

SALT LAKE CITY, August 25, 2020 – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, announces plans to expand its retail footprint to Park City. In celebration of the grand opening of its Park City location, Black Diamond will host a series of in-store activations...

August 25, 2020

Sustainable Outdoor Brand Houdini Announces Partnership with Johnny’s Selected Seeds

STOCKHOLM, Sweden - The Swedish outdoor apparel brand Houdini Sportswear is collaborating with Johnny’s Selected Seeds in a joint effort to playfully educate their customers on sustainability and circularity. Every order placed on Houdini’s webshop in the month of August will be accompanied by a packet of Johnny’s Seeds, allowing...

August 24, 2020

IPF and World OCR Agree to Historic Partnership

Lausanne, Switzerland (August 24, 2020): The International Parkour Federation (IPF) and World OCR announced today that they have agreed to a single, collaborative governance framework to further the development and growth of Obstacle Sports worldwide. A Memorandum of Understanding (MOU) was signed by both parties citing key priorities and steps...

August 20, 2020

Roadrunner Holdings LLC Strengthens Investment Leadership with Mac Tillman as New CEO

SAN FRANCISCO, Calif. (Aug 20, 2020) – RoadRunner Holdings LLC (RoadRunner), the newly established holding company of sports nutrition brands and the parent company of electrolyte supplement-maker SaltStick Electrolytes (SaltStick), today announced longtime industry innovator Mac Tillman has joined as the company’s new CEO. Tillman will help guide the company...

August 20, 2020

A New Home for Lowe Alpine

Dear media partners, From 20th August 2020, Lowe Alpine products will be available on the Rab website, uniting two of the most well-known and respected brands in the outdoor industry. For our community, this means an even better brand experience full of inspiration and value as well as more innovative and complementary product solutions. “The decision to...

August 20, 2020

United Sports Brands Grows Portfolio With Acquisition of Glukos Energy, a Leading Energy Supplement Brand

FOUNTAIN VALLEY, Calif., August 20, 2020 — United Sports Brands today announces it has acquired Glukos Energy, a leading energy supplement brand. United Sports Brands will utilize its expertise, partnerships and experience to create new market opportunities for Glukos, enabling the brand's continued focus on ground-breaking product innovation. "We’re very excited...

August 20, 2020

AKU Outdoor Welcomes Black Dog Sales Group in The Rockies Region

Montreal, Canada (August 20, 2020) –-- AKU, an Italian footwear brand known for designing and producing some the world’s most comfortable hand-crafted hiking and trekking boots, is pleased to announce that Black Dog Sales Group has been retained as its new sales rep agency to support sales in Colorado and New...

August 19, 2020

Selk’bag Partners with Terra PR for Storytelling Adventures

Encinitas, Calif. (August 19, 2020) – Selk’bag, the original wearable sleeping bag brand, has partnered with Terra PR as its North American public relations agency of record effective immediately. Brand communication efforts will focus on telling the myriad of stories that come from using a Selk’bag, highlighting the people behind...