October 19, 2023

ZAG Skis Signs Pro Skier Tristan Brown as its First US Brand Ambassador

Chamonix, France / Jackson, Wyoming /ENDURANCE SPORTSWIRE/ - ZAG Skis, the leading manufacturer of sustainable skis, is thrilled to announce the signing of professional skier, Tristan Brown, to its roster of elite mountain athletes. With this exciting partnership, ZAG Skis continues its commitment to supporting exceptional talent in the ski...

October 18, 2023

Mammut Aiming for $100 Million in North American Revenue

Mammut has almost quadrupled its revenue in the past four years in North America, according to North American General Manager Kris Kuster, and the company’s ambitions are to hit the $100-million mark in revenue in the region by 2028. Before Mammut was sold to private equity firm Telemos Capital in...

October 18, 2023

Wayne England appointed Chair of Sea to Summit’s Board of Directors

Perth, Western Australia (October 18, 2023)/OUTDOOR SPORTSWIRE/ –Sea to Summit, the global adventure equipment brand headquartered in Perth, Western Australia, is thrilled to announce the appointment of Wayne England as the new Chair of the Board. Wayne is an accomplished executive with a distinguished career in the consumer goods industry. With...

October 18, 2023

Rumpl Lands Josh Weichhand as New Vice President, Global Brand Marketing

PORTLAND, Ore. (Oct. 18, 2023)/OUTDOOR SPORTSWIRE/ – Rumpl, the category leader in premium outdoor blankets, is proud to announce that brand and marketing professional Josh Weichhand has joined the company as Vice President, Global Brand Marketing. Weichhand will lead and oversee Rumpl’s marketing, brand strategy, ecommerce, creative and international efforts. Weichhand brings...

October 18, 2023

Cocona Labs Announces The Conservation Alliance Membership

Boulder, CO (October 18, 2023) /OUTDOOR SPORTSWIRE/ - Cocona Labs., the maker of thermoregulating 37.5 Technology, today announces that it has joined The Conservation Alliance. As a member of The Conservation Alliance, Cocona’s member dues will directly support grassroots conservation efforts and advocate for protected areas. They are one of...

October 17, 2023

VF Corp.’s Shares Jump on Activist Investor’s Move

Shares of VF Corp. jumped 14 percent on Tuesday after activist investor Engaged Capital reported that it had built a stake in the owner of Vans and The North Face and planned to push for changes, including steep cost cuts and a board overhaul. Shares were up $2.26 on Tuesday...

October 17, 2023

Mountain Hardwear Names Parallel 45 Sales For Midwest Representation

Richmond, Calif. (Oct 17, 2023)/OUTDOOR SPORTSWIRE/ – Mountain Hardwear, leader in performance equipment and apparel for climbers, mountaineers, and outdoor athletes, announces its partnership with Parallel 45 Sales to represent the brand across the Midwest territory. Parallel 45 Sales specializes in connecting brands and people to build the communities of those...

October 17, 2023

Wild Rye Partners With METHOD Outdoor Collective For Sales Representation

Sun Valley, ID (Oct. 17, 2023) /OUTDOOR SPORTSWIRE/ – Wild Rye, the premiere outdoor lifestyle apparel brand designed for and by women+ adventurers, is excited to announce its partnership with METHOD Outdoor Collective, a full-service go-to-market sales agency based in Burlington, Vermont. “Wild Rye is on a really exciting growth trajectory and...

October 17, 2023

Outdoor Diversity Alliance Invites Industry to Collectively Advance Equity

Richmond, Calif. - Oct. 17, 2023 /OUTDOOR SPORTSWIRE/ – Today, outdoor industry leaders announced the formation of the Outdoor Diversity Alliance (ODA) and invited every outdoor brand and nonprofit to be part of its launch. ODA is designed to assist the outdoor industry in addressing systemic issues impacting diversity, equity, and...

October 17, 2023

Vail Resorts chief marketing officer to exit in latest executive shakeup

Vail Resorts, in a securities and exchange commission report filed Monday, announced that the company’s chief marketing officer, Ryan Bennett, will no longer be with the company as of Oct. 20. Bennett’s departure will be treated as an involuntary separation, and therefore “the company expects to enter into a severance...