February 28, 2024

Aspen Chamber Resort Association Partners with Backbone

ASPEN, Colo. /OUTDOOR SPORTSWIRE/ – The Aspen Chamber Resort Association (ACRA), has retained Backbone, one of the country’s leading active lifestyle marketing agencies, with clients including Yeti, Smartwool, Black Diamond, Thule and more. With its headquarters in nearby Carbondale, Backbone will support ACRA’s public relations and communication strategy. “Aspen Chamber Resort...

February 28, 2024

Outdoor Prolink Bolsters Canadian Brands, adding Industry Leaders: Big Agnes, La Sportiva and Rab

BOULDER, Colo., (Feb 28, 2023)/OUTDOOR SPORTSWIRE/ – Outdoor Prolink, the leading pro purchase program for outdoor industry professionals, is thrilled to expand its offerings with six new brands for its Canadian members. This development underscores Outdoor Prolink's dedication to equipping outdoor professionals with top-notch, accessible gear, encouraging their dedication to the...

February 27, 2024

IMBOX Protection Expands Partnership with SNIPES, First U.S. Sneaker Retailer to Provide In-Store Protection Treatments

CHICAGO (Feb. 27, 2024) /OUTDOOR SPORTSWIRE/ – IMBOX Protection, the world’s only in-store footwear protection technology, today announced it is expanding its partnership with SNIPES, a leading global sneaker retailer, following a successful pilot program in the United States. SNIPES will extend its offering of IMBOX Protection systems to 40...

February 27, 2024

Primus Retains New Representation in Canada

LOUISVILLE, Colo. (Feb. 27, 2024)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, announces changes in its Canadian representation. Rock Gear Distribution, the exclusive Canadian Distributor for Primus-Silva Sweden AB, has reached new agreements with its existing Silva sales agencies to now represent Primus as well. Carrell Agencies, Move Sales, The...

February 26, 2024

Wiley X Releases New Eyewear with the Founder and Recon

FRISCO, Texas (Feb. 26, 2024) /OUTDOOR SPORTSWIRE/ - Wiley X, the global pioneer and leader in premium protective eyewear, is proud to release two exciting new models of eyewear that are now available online and through select retailers: the Founder and the Recon. Designed and assembled at the company’s headquarters...

February 26, 2024

The Indoor Climbing Industry Is Booming, but the Transition Has Changed the Sport

At the end of 2023, a total of 785 climbing gyms were open in the United States, compared to 353 gyms in 2014. That’s a 122 percent increase in less than a decade. The industry accumulates over $30 billion in revenue yearly, according to the Climbing Wall Association—rivaling the general fitness, health, and...

February 26, 2024

The National Forest Foundation and USDA Forest Service Launch Nature Connects Us Campaign

Missoula, MT. (February 26, 2024)/OUTDOOR SPORTSWIRE/ – The National Forest Foundation (NFF), the congressionally-chartered nonprofit working to improve and restore the health of the 193-million-acre National Forest System, and USDA Forest Service announced today the “Nature Connects Us” outreach campaign which sparks awakening and strengthening of all peoples’ connection to...

February 26, 2024

Rab elevates its popular Xenair range for active insulation in Spring/Summer 2024

/OUTDOOR SPORTSWIRE/ - British outdoor brand Rab (owned by Equip Outdoor Technologies Ltd.), also known as “Masters of Insulation”, introduces a significant update to its popular Xenair range for active insulation in Spring/Summer 2024. The updated styles are crafted with a new liner made of 100% recycled Polyamide, delivering an...

February 26, 2024

Showcased

onWater Fish Unlocks Fishing Access for All™ As Rebrand Signals Companies’ Evolution to champion self-reliant anglers and conservation.

Boulder, CO – February 26, 2024 /OUTDOOR SPORTSWIRE/ - Breaking down barriers to entry and fostering self-reliance on the water, onWater Fish, the all-in-one fishing app, just made a bold statement with a game-changing move: offering free public land data to all anglers, regardless of experience or target species. This...

February 23, 2024

Merrell Expects DD Decline in 2024; Return to Growth in H2

Merrell brand parent company Wolverine Worldwide (WWW) outlined progress and planning for some of its top brands when discussing fourth-quarter and full-year results, pointing to the outdoor footwear brand as a key contributor.  Wolverine’s CEO Chris Hufnagel said the Merrell brand will have the opportunity to work more closely with...