August 22, 2023

Alterra Mountain Company Closes on Schweitzer Acquisition

Alterra Mountain Company closed on purchasing Schweitzer Mountain Resort in Idaho, bringing the company’s year-round mountain destinations to 17 in North America, which includes the world’s largest heli-ski operation. Alterra said that Tom Chasse will stay on as president and COO of Schweitzer and oversee daily operations while leading the...

August 22, 2023

In-Sport Fashions Forges Landmark Distribution Deal with Allbirds for Canadian Market

Montreal, August, 2023/OUTDOOR SPORTSWIRE/ – In-Sport Fashions, a well-established Canadian distributor of specialized lifestyle, athletic and outdoor products, is elated to announce its exclusive partnership with the globally renowned sustainable footwear brand, Allbirds. Starting September 15th 2023, In-Sport Fashions will become the distributor for Allbirds products in all Canadian channels of...

August 21, 2023

Sunday Afternoons Welcomes Patrick Mahaffey as New Chief Executive Officer

Ashland, Ore. (August 21, 2023) /OUTDOOR SPORTSWIRE/ - Following an extensive search, outdoor headwear brand Sunday Afternoons is thrilled to announce the appointment of Patrick Mahaffey as its new chief executive officer. Mahaffey joins the family-owned brand with extensive sales, operations, and leadership experience. Most recently, Mahaffey held the position...

August 21, 2023

Around the Crown 10K and Summit Coffee Join Forces to Build A More Inclusive Community

Charlotte, NC -- August 18, 2023 /OUTDOOR SPORTSWIRE/ – Around the Crown 10K Together with Truist (ATC10K), North Carolina’s largest 10K running race, announces its multiyear partnership with NC-based Summit Coffee. Both brands prioritize inclusivity, sustainability, creating enjoyment, are members of 1% For the Planet, and are kicking off their partnership by...

August 17, 2023

Taste-test Approved: Darby Communications and Tippins Foods Announce Partnership

August, 2023/ Pittsburgh, PA/OUTDOOR SPORTSWIRE/ – Tippins Foods, a Pittsburgh-based brand dedicated to crafting the next generation of camping meals, proudly announces its partnership with Asheville-based Darby Communications, a PR and digital marketing agency specializing in the outdoors, active lifestyle, and fishing markets. Effective immediately, Darby Communications will serve as Tippins Foods’...

August 17, 2023

Wildwood Ventures Expands Operations

August 17, 2023 – Denver, Colo. /OUTDOOR SPORTSWIRE/ - Wildwood Ventures, a venture studio and early stage investor at the intersection of the outdoor and wellness economies, is pleased to announce several areas of expansion within the organization including its advisory board, a new and innovative start-up within its studio...

August 16, 2023

OrthoLite Cirql Appoints Matt Thwaites as Vice President and General Manager

Ho Chi Minh City, Vietnam (August 16, 2023) /OUTDOOR SPORTSWIRE/ - OrthoLite®, the global leader of comfort and performance footwear insoles and the company behind OrthoLite Cirql™, a sustainable materials solutions provider for the global footwear industry, announces Matt Thwaites as its new Vice President and General Manager of OrthoLite...

August 16, 2023

Gregory, High Sierra Parent Company Surges in Q2 as Travel Returns Across Globe

Samsonite International S.A., parent to the Gregory, High Sierra, Tumi, Kamiliant, ebags, Lipault, and Hartmann brands, among others, reported that net sales for the three months ended June 30 were $924.1 million, an increase of 36.1 percent in constant-currency terms when compared to the second quarter of 2022. Compared to...

August 16, 2023

Free Fly Partners with Purple Orange Brand Communications for Public Relations & Affiliate Marketing

Charleston, SC (August 16, 2023)/OUTDOOR SPORTSWIRE/ – Free Fly, a leading fishing, outdoor, and lifestyle apparel brand from Charleston, South Carolina, is pleased to announce its partnership with Purple Orange Brand Communications. The collaboration will leverage Purple Orange's experience in active lifestyle markets and strategic full-funnel PR approach to build brand awareness,...

August 16, 2023

National Archery in the Schools Program Applauds U.S. Congress for Bi-Partisan Steps to Preserve Archery Education, Restore Funding for Student Enrichment

WASHINGTON, D.C., August 16, 2023 – As a stunning wave of more than 70 GOP and Democratic Congresspersons and Senators publicly called for the U.S. Department of Education (USDE) to reverse its guidance on withholding funds from schools with archery programs in their curriculum, the National Archery in the Schools...