October 14, 2022

Chums Secures Top Talent For Revamped Marketing Team

Ketchum, ID (October 14, 2022)/OUTDOOR SPORTSWIRE/ - Chums is gearing up to fortify its position as the number one brand in eyewear retainers and outdoor accessories with two strong additions to its marketing department. Outdoor industry notable Ben Falkson has joined Chums in the role of Marketing Director, along with...

October 14, 2022

Reima launches a kidswear collection to support WWF’s conservation efforts

/OUTDOOR SPORTSWIRE/ - Reima, based in Finland and operational since 1944, currently leads the global market as a kids-only producer of performance wear for all climates. Reima design reflects the Scandinavian way of parenting, enabling kids’ active development of physical skills and exploration of the surrounding world. To this end,...

October 14, 2022

Snow Peak USA Announces New Leadership Structure

Portland, OR /OUTDOOR SPORTSWIRE/ - Snow Peak, the global outdoor lifestyle brand, announces a significant reorganization for its Snow Peak USA leadership. As the brand continues a remarkable growth trajectory in the US, more than tripling its sales in the last four years, the new structure will provide more global...

October 13, 2022

Startup Outdoorsy Passes $2 Billion in Transactions as RV Hype Grows

Recreational vehicle rental marketplace Outdoorsy Inc. reached a milestone in October of $2 billion in total bookings value since the startup was founded seven years ago. That’s double what it was 18 months ago, signaling that more people are taking vacations inspired by the #vanlife movement even as the pandemic fades. Bloomberg

October 13, 2022

SMITH and Boarding For Breast Cancer Launch Collab Eyewear

PORTLAND, Oregon (October 13, 2022) /OUTDOOR SPORTSWIRE/ - Honoring a longstanding partnership, shared values, and cumulative passions for pursuing thrills in the outdoors, SMITH and Boarding for Breast Cancer (B4BC) announce their newest collaboration, and first ever, co-branded sunglasses collection. The co-branded, limited-edition assortment promotes early detection and healthy, active...

October 13, 2022

VOBA and Powered Magazine partner in media project focused on outdoor recreation and careers for BIPOC Vermonters

Montpelier, Vt. (October 13, 2022) /OUTDOOR SPORTSWIRE/ - The Vermont Outdoor Business Alliance (VOBA) and Powered Magazine have partnered on a media project to magnify and amplify opportunities in the outdoors and the workplace for Black, Indigenous, and People of Color (BIPOC) Vermonters. This summer and fall, the organizations collaborated...

October 13, 2022

The Woolmark Company and Luna Rossa Prada Pirelli confirm their technical partnership ahead of the 37th America’s Cup

/OUTDOOR SPORTSWIRE/ - The Woolmark Company and Luna Rossa Prada Pirelli will take to the seas once more, as the global authority on wool continues as the official technical partner of the America’s Cup team. The partnership has extended to better support the team and crew, who will continue to...

October 13, 2022

Backbone Media Appoints Greg Williams as President in New Chapter for Colorado-based Marketing Agency

CARBONDALE, Colo. /OUTDOOR SPORTSWIRE/ - As Backbone Media celebrates its 25th anniversary this month, Greg Williams, the longtime vice president of media and a partner in the business, has been named the agency’s new president. Backbone represents more than 100 leading outdoor and lifestyle brands, with nearly 120 employees working...

October 13, 2022

Three-Peat For Sun Valley As North America’s Number 1 Ski Resort

Sun Valley, ID. – Oct. 13, 2022 /ENDURANCE SPORTSWIRE/ - Sun Valley Resort, North America's first destination ski resort, established in 1936, is now able to claim another historic place in award annals, as a three-peat winner of Top Ski Resort in the West from SKI Magazine’s revered Annual Ski...

October 13, 2022

Women-Powered Outdoor and Lifestyle Apparel Brand, Krimson Klover, Brings on Powers-Pedersen Sales Group as Midwest Rep

BOULDER, COLO., October 13, 2022 /OUTDOOR SPORTSWIRE/ – Fast-growing, women-owned and women-led apparel brand Krimson Klover is proud to announce Powers-Pedersen Sales Group will be representing the company in the Midwest territory. Founded in 2009, Krimson Klover designs eye-catching, ethically-sourced, low impact apparel that blends high-quality, long-lasting performance with fun, convenient...