May 12, 2022

Women-Led Brand Wild Rye Partners With Red Bull Formation

Sun Valley, ID /OUTDOOR SPORTSWIRE/ -  Wild Rye, the women-founded, women-led and women-specific mountain bike, snowsports and outdoor apparel company, is proud to announce a partnership with Red Bull Formation, the premiere women’s big mountain freeride invitational progression session. Running from May 8-15, 2022, in Virgin, Utah, Red Bull Formation...

May 11, 2022

EXEC: Wolverine World Wide Sees Q1 Revenues Top Guidance

Wolverine World Wide reported revenues and operating margins in the first quarter exceeded expectations. Better-than-expected performances by Saucony and Sperry and strong international growth helped overcome shortfalls in its e-commerce operations and at Sweaty Betty. In the quarter, sales rose 20.4 percent to $614.8 million, ahead of company guidance calling...

May 10, 2022

Mt. Hood Skibowl bans summer mountain biking after paying $10.5M in crash that paralyzed Oregon man

Mt. Hood Skibowl will keep cyclists off its forested trails this summer after losing a lawsuit from a man who said he slammed into a signpost in the recreational area and was paralyzed from the waist down. Oregon Live

May 10, 2022

Primus Launches Global Outdoor Cooking Content Hub, ‘Primus Camp’

LOUISVILLE, Colo. (May 10, 2022)/OUTDOOR SPORTSWIRE/ – Primus, the Swedish cooking equipment brand, has launched Primus Camp, a global content hub for all things related to outdoor cooking, from picking out equipment to choosing the perfect recipe. Primus Camp features blog posts from partner chefs and users, tips and tricks for...

May 10, 2022

Vibram Reignites FiveFingers Category with Global Campaign ‘Move Freely’

Boston (Massachusetts, USA), May 2022/OUTDOOR SPORTSWIRE/ – Vibram reignites it’s FiveFingers category with the launch of a new digital campaign. Kicking off with a film that takes the viewer on a cinematic and suspenseful journey of historical discovery, the campaign will launch across the globe. Analyzing mysterious footprints discovered in various environments,...

May 10, 2022

Tailwind Nutrition Celebrates 10 Year Anniversary with Limited Edition Flavor, Giveaways, Events and Partnerships

Durango, Colo. (May 10, 2022)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, a leading provider of simple and complete sports nutrition products for endurance athletes, is celebrating its 10 Year Anniversary this month. In 2012, athlete Jeff Vierling founded the company to find a better nutrition solution for endurance athletes after competing in the...

May 10, 2022

Hydro Flask Receives U.S. ITC General Exclusion Order to Combat Counterfeiting

Bend, OR (May 10, 2022)/OUTDOOR SPORTSWIRE/ – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ: HELE) brand, announces a landmark order issued by the U.S. International Trade Commission (ITC) that protects Hydro Flask’s intellectual property rights at the border. In January...

May 10, 2022

Polartec Names Akimbo Communications PR Agency of Record

Planet Earth, The Universe /OUTDOOR SPORTSWIRE/ - Polartec®, a Milliken™ & Company brand - the global premium provider of innovative and sustainable textile solutions - announces its partnership with Portland, Oregon-based Akimbo Communications as the brand’s official agency of record for public relations and communications. Effective immediately, Akimbo will communicate...

May 9, 2022

The Conservation Alliance Announces 2022 Advocacy Priority Campaigns

Bend, ORE-- May 9, 2022 /OUTDOOR SPORTSWIRE/ -  The Conservation Alliance (TCA), the leading conservation group organizing businesses to protect land and water, is excited to announce its Advocacy Priority Campaigns for 2022. In addition to its conservation grants, TCA will invest further advocacy resources in four priority campaigns: the protection...

May 9, 2022

Emerald’s Sales Bounce Back In First Quarter

Emerald Holding, Inc. reported revenues of $98.5 million for the first quarter of 2022, an increase of $85.6 million, or 663.6 percent, from $12.9 million in revenue for the first quarter of 2021. SGB Media