August 5, 2021

Industry Veteran Launches Innovative Experiential Marketing Agency and Co-Work Space Mash Up

San Francisco, CA – August 05, 2021 - Founded by Chris Shierholtz, an Outdoor and Cycling industry veteran, with over 20 years of experience, California RADNESS is a San Francisco experiential marketing agency that will also serve as a coworking space. The agency offers services such as event production, content...

August 5, 2021

YETI Reports Second Quarter 2021 Results

YETI Holdings, Inc. announced its financial results for the second quarter ended July 3, 2021. Net sales increased 45% to $357.7 million, compared to $246.9 million during the same period last year. Gross profit increased 52% to $209.1 million, or 58.5% of net sales, compared to $137.5 million, or 55.7%...

August 5, 2021

Behind the rise in branded outdoor retail stores

Outside looks at why outdoor brands are opening up new, in-person retail locations—even after the pandemic prompted a surge in online sales.

August 5, 2021

GoPro’s Q2 Revenues Jump 86 Percent

Sales jumped 86% and GoPro subscribers were up 211%. Revenue for Q2 2021 was $250 million, compared to $134 million in Q2 2020, up 86% year-over-year; Q2 2021 GAAP net income was $17 million, or $0.10 per share, compared to a net loss of $51 million or ($0.34) per share...

August 5, 2021

Levi Strauss & Co. to Acquire Activewear Brand Beyond Yoga

The acquisition will bring the athletic and lifestyle apparel brand Beyond Yoga brand to more consumers through direct-to-consumer expansion, including brick-and-mortar retail, gender and category growth, and further develop its wholesale footprint with premium partners. With this transaction, LS&Co. enters the activewear category. Businesswire

August 5, 2021

Kitsbow Debuts Second Film in 36 Hours Series for 2021

OLD FORT, North Carolina (August 5, 2021) — Kitsbow releases ‘Out West’—the second film in the 2021 36 Hours in Kitsbow series. Directed by Jay Melena, this film captures the adventure of four friends, Everett Ó Cillín, Silas Littlefield, Scottie Junker and Melena, who set out on bikes to retrace...

August 5, 2021

Mizu launches an innovative new series of reusable cups & mugs featuring a Ceramic Lining

Carlsbad, California, August 5th, 2021. Mizu ​— producer of reusable stainless steel products for an adventure-rich lifestyle — announced today the launch of The Re-Up Collection - a series of new cups and mugs in a wide selection of colors with innovative features such as an easy-to-clean Ceramic Lining and a...

August 5, 2021

Buddy and The Forge Announce Partnership

RICHMOND, Va. Aug. 5, 2021 — Today, it was announced that top-rated Buddy (https://buddyinsurance.com/) and The Forge: Lemont Quarries (https://www.forgeparks.com/), a 300-acre adventure park outside Chicago, have partnered together, with Buddy powering electronic, on-demand accident coverage for the attraction’s mountain bike park, as well as making available cancellation protection for...

August 4, 2021

Froggs Toggs Acquires Insights Outdoors

The acquisition of the hunting and fishing gear company enhances the Froggs Toggs’ existing product lines by expanding its current offerings to add hunting and fishing bags and packs, which Insights Outdoors are known for. SGB Media

August 4, 2021

New Funding Enables Kitzuma Cycling Logistics to Continue Rapid Growth

Asheville, North Carolina (August 4, 2021) — Less than a year ago Kitzuma Cycling Logistics disrupted the bike industry with their ready-to-ride, door-to-door, bike-shipping service; now eight months in, with 15 major bike brands as clients, they’ve just successfully closed their first round of funding. They’ll use this fresh influx...