October 4, 2021

prAna Reaches Major Sustainability Goal with its Spring/Summer 2022 Collection

 Carlsbad, CA – October 4, 2021 – prAna, creator of Clothing for Positive Change and a leader in sustainable, outdoor fashion, announced today that every style in the Spring/Summer 2022 collection has at least one preferred attribute. In establishing this goal, prAna identified 13 preferred attributes selected based on best...

October 1, 2021

New YETI ad blasts billionaire space race led by Elon Musk, Jeff Bezos

Go outside. That’s the message behind YETI’s new billboard sending rockets full of shade at billionaires like Elon Musk. The Austin-based company posted a bright new billboard outside its downtown Austin storefront. The message sends waves reading — “See Space. Save Billions.” The ad shows a tent along a mountainside,...

September 30, 2021

MANTRA Labs Announces Formation of Medical Advisory Board in Partnership with Sleep Performance Institute

AUSTIN, Tex. - SEPTEMBER 29, 2021 - MANTRA Labs™ (https://gomantralabs.com), a nutrition company that exists to ignite greatness through daily, simple, science-backed nutritional habits, today announces the formation of their medical advisory board in partnership with the Sleep Performance Institute (SPI) with the appointment of the co-founders, Michael Howell, MD...

September 30, 2021

MDV Sports moves into new offices and adds to its Regional Service Technician team

Lebanon, NH (September 30, 2021) – MDV Sports has relocated to a new office space at the River Mill Commercial Center, in Lebanon, NH. The new space in a historic mill building, less than three miles from its previous office, will house all of Marker Dalbello Völkl sales, marketing and...

September 30, 2021

Oboz Footwear hits 4 million tree mark with Trees for the Future

Bozeman, Mont. — Since 2007, Oboz Footwear, the True to the Trail® outdoor footwear company headquartered in Bozeman, Montana, has planted a tree for every pair of its footwear sold. To date, it has planted over 4 million trees through its One More Tree program, created in partnership with Trees...

September 29, 2021

Farm to Summit Turns Unwanted Produce Into Very Much Wanted Camp Food

Farm to Summit makes dehydrated food from upcycled, locally-grown produce. Their business model: to create gourmet meals for bikepackers, backpackers, and other people who spend time in the backcountry while also reducing food waste and resource use. Read more about the founders on Adventure Journal.

September 29, 2021

Cotopaxi Partners with The Chain Collaborative to Invest in Coffee Growing Communities

Salt Lake City, UT. (Sept 29, 2021) – Outdoor gear and apparel brand and certified B Corp Cotopaxi, today announces their impact partnership with  The Chain Collaborative (TCC) to invest in Change Leaders in coffee-growing regions. Their initial funding will go to Alicia Roque Farms, a coffee farm and collective...

September 29, 2021

Introducing the HEX x Misshattan Camera Capsule

LOS ANGELES, Calif. - September 29, 2021 - HEX, the award-winning fashion accessory brand, today introduces the HEX x Misshattan Camera Capsule in collaboration with NYC-based commercial and travel photographer Natalie Amrossi (AKA Misshattan), known for her ability to create sensory experiences with impressive aerial perspectives and travel photography. Born...

September 29, 2021

Endurance Sportswire Launches Sportswire Women, First Press Release Distribution Service for the Women’s Sports Industry

San Diego, Calif. – September 29, 2021 /SPORTSWIRE WOMEN/ -- Endurance Sportswire, Inc., the press release distribution company specifically for the running, cycling and triathlon industries, today announced its third niche press release service Sportswire Women. Sportswire Women is the only press release distribution service specifically for brands serving the women's...

September 28, 2021

Lolë Welcomes New Vice President of Digital Omni-Commerce

MONTREAL (September 28, 2021) – Lolë, the fashion-forward active lifestyle brand, is pleased to announce the appointment of Rob French as the brand’s new vice president of digital omni-commerce. “We’re thrilled to have Rob join the Lolë team,” said Todd Steele, President and CEO of Lolë. “He has sixteen years of...