July 13, 2021

Addaday welcomes Olympic Gold Medalist and World Cup Champion Cross-Country Skier Jessie Diggins to its Roster of Elite Athletes

SANTA MONICA, Calif., July 13, 2021– Addaday, a health and wellness lifestyle brand dedicated to taking the guesswork out of feeling better, announces its partnership with Olympic gold medalist and World Cup champion cross-country skier Jessie Diggins. The addition of Diggins combined with Addaday’s designation as U.S. Ski & Snowboard’s Official...

July 13, 2021

Polartec Announces Full Use of Non-PFAS DWR Treatments

(Andover, Mass.) - July 13, 2021 - Polartec®, a Milliken & Company brand, and premium creator of innovative and sustainable textile solutions, announces the elimination of PFAS (per- and polyfluoralkyl substances) in its DWR (durable water repellent) treatments across its line of performance fabrics. This non-PFAS treatment, offering zero loss...

July 12, 2021

Brite-Strike Introduces the Outdoor Sport Ultra-Light Sun, Heat, Insect Protection Cap

Brite-Strike Technologies Inc. USA will introduce their new Outdoor Sport ultra-light nylon cap that offers total protection from Sun, Heat and Insects at ICAST 2021. The ultra-light nylon mesh construction has a built-in mesh gator that can be tucked up inside when not needed or removed. The stretch mesh gator...

July 12, 2021

Industrial Revolution Taps Northern Exposure Sporting Group to Expand Canadian Sales Team

Seattle, WA – July 12, 2020 – Industrial Revolution, the Seattle manufacturer and distributor of essential outdoor accessories, is excited to partner with Northern Exposure Sporting Group, Inc. to expand their sales team in Canada. The rep group will cover all Industrial Revolution brands in Eastern Canada and the Maritimes....

July 12, 2021

With Recent Acquisitions, Pelican Ushers In New Era Of Paddlesports Consolidation

Just 18 months after its December 2019 acquisition of Confluence Outdoors, whose brands include Dagger, Perception, Wilderness Systems, Wave Sport, Mad River Canoe, Harmony Gear, and Boardworks, Pelican purchased Advanced Elements in June. Pelican, a 50-year veteran of the recreational paddlecraft industry, is a key player in everything from hardshell...

July 12, 2021

A closer look at the PR feud between Liberty Oilfield and The North Face

When an oil company targeted The North Face with a tongue-in-cheek marketing campaign accusing the brand of hypocritical climate activism, it served as a reminder of the contentious—yet partially codependent—relationship between the outdoor and fossil fuel industries. OBJ

July 12, 2021

Surf Industry Manufacturers Association Chooses Remedy Public Relations To Help With Media Outreach Prior To The Summer Olympics

ALISO VIEJO, Calif. (July 12, 2021): Surfing's debut in the upcoming Summer Olympics is sure to be a highlight of the Tokyo event. The Surf Industry Manufacturers Association (SIMA) has selected Remedy Public Relations to help with media outreach and message development before surfing's debut on the world's stage in...

July 9, 2021

Secondhand Sales, Re-Used Gear Sales Booming

According to Jungle Scout’s 2021 Consumer Trends Report, a quarterly study of 1,000 U.S. consumers, nearly 32% of respondents looked for pre-owned gear online, with 44% responding that they’ve purchased or sold used equipment online over the past 12 months. While 66 percent% of respondents used Amazon for their secondhand...

July 8, 2021

Camping World invests in van-conversion company Happier Camper

Camping World Holdings Inc. said it has made a strategic investment in Los Angeles-based Happier Camper Inc., the developer of a patented modular van conversion system called Adaptiv. This partnership will deliver the Adaptiv system and technology products for van and camper conversions to nationwide Camping World SuperCenters, the company said....

July 8, 2021

TransRockies Race Series Announces Garneau as Apparel and Stage Title Sponsor for TransRockies Gravel Royale

Calgary, A.B. (July 8, 2021) — TransRockies Race Series, a global leader in adventure stage races, today announces Garneau, creator of durable and performance cycling apparel, as the official apparel and stage title sponsor for TransRockies’ newest event, Gravel Royale happening this August in British Columbia. “We’re stoked to be...