January 5, 2021

Ascent Protein Brings Back a Fan-Favorite Flavor in Limited-Time-Only Release of Strawberry Native Fuel® Protein

DENVER, COLORADO - January 5, 2020 - This week, Ascent Protein announced a limited-time-only flavor release of their Native Fuel® Protein in Strawberry. Ascent previously released Strawberry in August 2020 and the flavor was so popular, they have brought it back again to kick off the start to the new...

January 4, 2021

Safety issues mount as skiers hit backcountry in pandemic

Skiers and snowboarders flocked to the backcountry almost immediately after resorts across the country shut down last spring because of the coronavirus. Associated Press

January 4, 2021

How Arc’teryx parkas and Salomon hiking boots became high fashion

Urban guys are wearing technical outdoor gear from brands like Patagonia, And Wander and the North Face. They look like they could summit Everest—but they’re probably just running to Starbucks. WSJ [paywall]

January 4, 2021

Every day that the National Parks are free in 2021

There's no better way to celebrate these holidays than by exploring our public lands. Outside

December 30, 2020

onX Mapping App Acquires Adventure Projects Network

onX announced its acquisition of Adventure Projects, Inc., a network of websites and mobile apps with specific content for climbing, mountain biking, skiing, hiking, and other forms of outdoor recreation. onX will continue working with Adventure Projects’ network, and will also collaborate with outdoor and nonprofit partners to expand its...

December 29, 2020

Crosson Ski, rygr Carve Out Relationship

TUKWILA, Wash. (Dec. 29, 2020)— Crosson Ski announces its partnership with active lifestyle marketing agency, rygr, which will provide public relations and marketing services to the Washington-based craft ski maker. Crosson Ski founder, Chase Englehart recently announced the arrival of Olympian Bode Miller as chief innovation officer, who joins former...

December 28, 2020

Echelon Fitness Raises $65 Million

The financing is led by Goldman Sachs Growth, along with participation from existing investor, North Castle Partners. Echelon produces over 30 live classes daily and offers a library of nearly 5,000 on-demand, led by its team of trainers. SGB Media

December 28, 2020

Salomon Expands Partnership with Locally to Launch ‘site2snow’ Program

OGDEN, Utah (Dec. 28, 2020) – Salomon and Locally are evolving their long-term partnership in order to provide customers with the option to purchase hardgoods products online and pick up in-store with premium retail partners. This expansion of services aligns with the shift in consumer behavior and will allow customers...

December 24, 2020

The Ski Company That Wants to Sell Fewer Skis

Season Equipment, the ski and snowboard company skier Eric Pollard and snowboarder Austin Smith, together with industry vets from Armada, K2, and Line, are launching and selling skis and boards which will change the footprint and life span of products - to break the cycle of buying new gear every...

December 23, 2020

Kane Footwear Names Purple Orange Brand Communications as Public Relations Agency of Record

Westport, CT — Kane Footwear, a new name in active recovery footwear, is pleased to announce a partnership with Purple Orange Brand Communications to oversee all PR efforts on behalf of the brand. Kane’s flagship slip-on shoe, the Revive, will launch on February 2, 2020 and is the company’s first...