March 26, 2021

Bajio Sunglasses Selects Groundswell PR as Agency of Record

New Smyrna Beach, FL (Mar.26 2021) – Bajio, manufacturer of high-end performance fishing and lifestyle sunglasses, is excited to announce its partnership with Groundswell PR. Groundswell will establish an integrated communications strategy, increasing industry and consumer awareness around Bajio’s groundbreaking blue-light filtering technology, as well as their environmental and philanthropic...

March 25, 2021

Kitsbow Unveils Adjustable, Reusable Face Mask with HEPA Type Filter

Old Fort, N.C. (March 25, 2021) — Premium cycling apparel manufacturer Kitsbow, known for its craftsmanship and impeccable fit, today unveils its new Adjustable & Reusable Face Mask, HEPA Type with adjustable head straps for more versatile use such as cycling and hiking with an even better, more customized fit...

March 25, 2021

How Public Lands Plan to Deal with Crowds This Summer

How Public Lands Plan to Deal with Crowds This Summer. Permits, education, and increased fees are all on the table as possible solutions. Outside

March 25, 2021

Industry veteran Jim Osgood named new President of North America and Pacific Rim for Cascade Designs

SEATTLE, Wash. (March 25, 2021) - Cascade Designs; the parent company of Therm-a-Rest, MSR, Platypus, SealLine, PackTowl and Varilite; is pleased to announce the appointment of Jim Osgood as the organization’s newest President of North America and the Pacific Rim (N.A.P.R.). Osgood will bring more than 30 years of executive...

March 24, 2021

Winnebago Sees 34% Revenue Increase in Q2

Winnebago Industries has reported second quarter revenue of $840 million compared to $626.8 million in the second quarter last year, an increase of 34 percent. Fiscal 2021 second quarter net income was $69.1 million, an increase of 300 percent compared to $17.3 million in the prior year quarter. RV PRO

March 24, 2021

Boulder outdoor store and bike shop staff shaken but safe after nearby shooting

Neptune Mountaineering outdoor store and Boulder Cycle Sport were both located in a shopping center adjacent to the King Soopers grocery store where 10 people were shot and killed Monday. Bicycle Retailer

March 24, 2021

Patagonia and Anheuser-Busch settle trademark dispute over “Patagonia Cerveza”

Two years ago, a beer from the St. Louis brewing corporation Anheuser-Busch called "Patagonia" appeared on the market. The outdoor gear brand was, predictably, not pleased. Outside Business Journal

March 24, 2021

Buddy On-Demand Insurance Partners with Wherewolf Digital Waivers

RICHMOND, Va. March 24, 2021 —A joint partnership between top-rated insurtech startup Buddy (https://buddyinsurance.com/) and Wherewolf (https://getwherewolf.com/), the premier digital waiver software provider, was announced today. The agreement means that adventure tourism operators offering activities like mountain biking, heli-skiing, whitewater rafting, ziplining, caving and more can now add previously unavailable medical...

March 23, 2021

KOM Cycling Hires SIMBOL Communications as PR/Marketing Agency of Record

East Lansing, Michigan (March 23, 2021) — KOM Cycling, creators of various problem-solving cycling and indoor cycling accessories, has hired Park City-based SIMBOL Communications to handle a variety of PR and marketing services for the foreseeable future. The brand has built a strong, loyal following, but as they continue to...

March 23, 2021

ACR Electronics Acquires Satellite Communication Messenger and Outdoor Adventure App Provider Bivy

Fort Lauderdale, FL & Salt Lake City, UT on March 23rd, 2021– ACR Electronics, Inc. has announced the acquisition of Bivy, a privately-held satellite communication device and outdoor adventure app provider. The agreement enables safety and survival leader ACR Electronics to expand its portfolio of emergency beacons and life-saving products...