April 6, 2021

Mountain Hardwear Announces 2021 Non-Profit Partnerships

Richmond, Calif. (April 06, 2021)- Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, announced its 2021 non-profit partnerships will include long-time allies American Alpine Club and American Mountain Guides Association (AMGA), and new additions, Protect Our Winters (POW) and YES Nature to Neighborhoods. The...

April 6, 2021

Combat the higher cost of camping

Inflation? What’s that? The Federal Reserve says inflation is under control.  Oh yea? …… Wind Tamer Camp Stove Companion helps control costs in the great outdoors with ingenuity, quality and value. Quoting an email from YKK-Tape Craft, I received March 17, this year:  “Because of rising raw material cost, freight, cardboard, etc. we are having...

April 5, 2021

New Holland Brewing Back to Full Production After Facility Fire

Holland, MI (April 5, 2021) -- New Holland Brewing, recently included among the top-50 craft breweries in America, is back online and brewing again after a February 21st fire that occurred in their production facility. The late-night flame, which authorities suspect was electric in nature, impacted one wall and a...

April 5, 2021

Midland Radio Expands MicroMobile Line with MXT275VP4 Bundle

KANSAS CITY, Mo. (April 5, 2021) – Leading two-way communications manufacturer, Midland Radio Corporation, today introduced the MicroMobile MXT275VP4 Bundle to consumers. The new bundle combines the features and benefits of the popular MicroMobile MXT115 GMRS Radio into an even more versatile package with all unit controls fully integrated into...

April 5, 2021

Astral Signs Kayaker Nouria Newman to Expanded Contract

Asheville, NC – Astral, manufacturer of award-winning PFDs and footwear, is excited to announce that they have re-signed pro kayaker Nouria Newman as a sponsored athlete. Newman, who had worn Astral footwear in 2020, will now wear their industry-leading PFDs as well. Hailing from Chambéry, France, Newman has spent the...

April 5, 2021

Outside Business Journal Introduces New Index to Measure Health of Outdoor Industry

New index provides a snapshot of public companies’ financial picture and measures the health of the outdoor industry. OBJ

April 5, 2021

Garden of the Gods Park Bans All Kinds of Climbing Chalk as Crowds Boom

The Garden of the Gods park in Colorado Springs, Colorado, is a popular climbing destination. Big red rock walls are the attraction. Those red rock walls though are increasingly blotched with climbing chalk. So, Colorado Springs has banned the use of all chalk and chalk substitutes in the park. Adventure...

April 5, 2021

Bajio Partners With Fly Fishing Climate Alliance, Commits to Carbon Neutrality

New Smyrna Beach, FL (April 5, 2021) - Bajio, makers of blue-light filtering sustainable performance sunglasses built to save saltwater flats around the world, is excited to advance their environmental commitment through partnerships with Emerger Strategies and the Fly Fishing Climate Alliance. Emerger Strategies is a sustainable business consultancy tasked...

April 5, 2021

Charge E-Bikes Cycle Forward with Backbone Media

Wilton, CT. Charge, the direct-to-consumer electric bike brand, and a brand of Dorel Sports, has partnered with Backbone Media as its public relations agency of record. Charge, which is owned by Dorel Industries, Inc. alongside iconic cycling brands Schwinn, Cannondale, GT, and Mongoose, first came onto the scene in the U.K. in 2004,...

April 5, 2021

Saucony® Appoints Fábio Tambosi as Chief Marketing Officer

WALTHAM, MA (April 5, 2021) –Saucony, a division of Wolverine Worldwide, Inc. (NYSE: WWW) and a leading global performance running and lifestyle brand, has announced the appointment of Fábio Tambosi to the position of Chief Marketing Officer, effective immediately. In this role, Tambosi will be responsible for providing strategic development...