December 8, 2020

Grundéns Invests in Bass Fishing By Partnering with Major League Fishing

December 8, 2020 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces that it has partnered with Major League Fishing (MLF) to become the official footwear sponsor of the Bass Pro Tour and MLF BIG5 circuits. Additionally, the brand has signed MLF pros Skeet Reese,...

December 8, 2020

Mizu signs LA professional skateboarder and photographer Sierra Prescott to its Ambassador team

Carlsbad, California, December 8th , 2020. Mizu— producer of reusable stainless steel products for an adventure-rich lifestyle —  is excited to welcome LA-based skateboarder and photographer Sierra Prescott to the team. A professional sports photographer since her early teens and an avid skateboarder since childhood, Sierra now captures candid moments for...

December 7, 2020

PeopleForBikes Announces New Coalition Members and Subcommittee Volunteers

BOULDER, COLO (Dec. 7, 2020) — Despite the many challenges our nation faced in 2020, PeopleForBikes was hard at work this year supporting the bike industry and getting more people on bikes. Working to ensure bicycling and local bike shops were considered essential at the beginning of the COVID-19 pandemic,...

December 4, 2020

Made in the Mitten – A Story of Snowboarding

(Holland, MI) Dec. 5 2020 -- New Holland Brewing of Holland, MI is partnering with Vermont-based iconic snowboard brand, Burton, to support director Zeppelin Zeerip’s new short film, Made in the Mitten. Harkening back to the original days of Snurfing, as popularized by inventor Sherman Poppen in 1965 in Muskegon,...

December 4, 2020

Dick’s join coalition to combat the sale of fraudulent goods

The Buy Safe America Coalition announced new members – Dick’s Sporting Goods, HP Inc., OpSec Security and Rite Aid. Inside Outdoor

December 4, 2020

Todd Spaletto tapped to lead new Dick’s Sporting Goods outdoor concept stores

The former group president of Wolverine Worldwide and global president of The North Face will lead the sporting goods company's expansion into specialty outdoor retail. SNEWS

December 4, 2020

Kurgo brings a new wave of travel and outdoor gear to Australia’s dogs and their humans

KNOXVILLE, Tenn. – Australia’s adventurous dog lovers will soon be able to go together with Kurgo, as the travel/outdoor dog brand expands its presence in that region. The fast-growing Kurgo brand offers a broad range of solutions for pet owners on the move, geared toward travel and time outdoors, keeping...

December 3, 2020

Amazon and YETI File Joint Lawsuit Against Counterfeiters

Amazon and YETI Coolers, LLC. jointly filed a lawsuit against two US-based individuals, Michael White and Karen White of San Diego, California, for counterfeiting YETI’s products. The defendants attempted to offer the infringing products in Amazon’s store, violating Amazon’s policies, YETI’s intellectual property rights, and the law. Amazon closed their...

December 3, 2020

Superfeet, Volumental and Fitstation by HP Expand State-of-the-Art Personalized Footwear Fitting Experience Globally

FERNDALE, Wash. (December 3, 2020) – Specialty sport retailer XXL with locations in Norway, Sweden, Finland and Austria, is bringing its customers the 3D personalized fit experience while in the U.S. Fleet Feet locations have integrated the technology with their in-store platform, fit id®. These addition of these locations bring...

December 2, 2020

New Action/Outdoor Brand ARTILECT Melds Art and Intelligence for Next Generation Performance Apparel

BOULDER, Colo. – December 2, 2020 – ARTILECT®, a new brand founded by an established team of professionals with decades of experience building outdoor brands, today announces its entry into the global marketplace and a sales network focused on partnering with select retailers for the 2021/22 season. ARTILECT was founded...

December 1, 2020

Simms and Trout Unlimited Unite to Protect and Preserve Montana’s Gallatin River

BOZEMAN, Mont. (Dec. 1, 2020) – Simms Fishing Products announced today a multi-year partnership with conservation group and non-profit Trout Unlimited (TU). The partnership will focus on TU’s Home Rivers Initiative, a multi-regional program that places full-time TU staff member(s) in a watershed to live and work with, and within...

December 1, 2020

RV Shipments Projected to Eclipse 500,000 Units in 2021

Wholesale RV shipments are forecasted to gain nearly 20% to 502,582 units in 2021 after totaling 423,628 units in 2020. The new projection sees total shipments ranging between 490,300 and 515,400 units with the most likely year-end total reaching 502,582 units by the end of next year, an 18.7% increase...

December 1, 2020

Surfline, Surfing’s Biggest Media Platform, Drops Into Massive Pile of Cash

A deep-pocketed venture capital firm, The Chernin Group, just plunked $30 million into Surfline, a media company that focuses on surfing coverage and live wave and weather forecasts for surfers. The money will be used in part to improve Surfline's technology arm, which powers the proprietary swell and weather modeling...

December 1, 2020

Stio® to Open its next Mountain Studio® Retail Store in Boulder

JACKSON, Wyo. (December 1, 2020) - Stio, the mountain lifestyle brand based in Jackson Hole, Wyoming, has announced the opening of its next Mountain Studio retail store in Boulder, Colorado. The brand has leased a prominent location on Boulder’s iconic Pearl Street and plans to open in the spring of...

November 30, 2020

Velocio Apparel adds staff, taps Friederike – Ricky – Buckenlei as Head of Europe

With a focus on European growth, Velocio Apparel announced two key hires to bolster sales, brand awareness and culture. Ricky Buckenlei has taken on the newly created role, Head of Europe, overseeing all elements of the European strategy. “Newness is good for me and so is the position as Head...

November 26, 2020

Castle Rock’s Epic Adventure Park Rebrands to The EDGE Ziplines & Adventures

Castle Rock, CO: Castle Rock Adventure Park today announced its name change to The EDGE Ziplines & Adventures. The adventure park, which is part of Philip S. Miller Park and offers ziplining and other outdoor thrills such as its epic Sky Trek “playground in the sky,” retains its same ownership...

November 25, 2020

Biden taps John Kerry for presidential climate envoy

John Kerry's first big task as climate czar will be helping the U.S. rejoin the Paris Climate Agreement, which Kerry himself helped architect. Another important task is rolling back dozens of anti-environmental regulations enacted by the Trump administration over the last four years, including many that reduced limits on fossil...

November 25, 2020

Dick’s SG To Test New Outdoor Concept

Dick’s Sporting Goods confirmed it will be testing a new outdoors-themed concept, called Public Lands, with two locations set to open in former Field & Stream stores in 2021. The company plans to test the Public Lands concept with one opening planned for August 2021 and the second for October....

November 24, 2020

Dick’s Earnings and Sales Blast Past Forecasts, Names New CEO

Dick’s Sporting Goods announced that its board of directors unanimously elected president Lauren Hobart to the post of CEO, effective Feb. 1. Dick’s also posted stronger-than-anticipated quarter: For the three months ended Oct. 31, it logged profits of $182.2 million, or earnings of $2.01 per share, compared with the prior...

November 24, 2020

Athleta’s Q3 Sales Jump 35 Percent

Net sales were flat year-over-year at $4.0 billion, above Wall Street’s consensus estimate of $3.80 billion. The performance reflected a 61% increase in online sales, offset by a 20% decline in store sales. Notably, 40% of the company’s sales were online in the third quarter. Athleta operated 198 stores at...

November 24, 2020

How Avalanche Educators Are Gearing Up for a Busy Backcountry Season

Jackson, WY, November 24, 2020 - In the wake of the COVID-19 pandemic, ski industry professionals are predicting this could be the busiest backcountry season to date. Combine this with the lack of knowledge about the serious consequences that exist outside the resort boundaries, and avalanche educators like Sarah Carpenter,...

November 23, 2020

New Board of Directors Named for USABA

(COLORADO SPRINGS, Colo.) - The United States Association of Blind Athletes (USABA) is pleased to announce its new board of directors, which includes seven new appointees and three returning board members. Prodigy Search, a national leader in executive recruitment, helped to lead the search process for the board member positions....

November 23, 2020

Dahu appoints globally renowned ski boot specialist Dano Bruno to lead the industry’s first online fit experience

Puidoux, Switzerland, - Eagle, Colorado. November 23, 2020 — Dahu - The Swiss Ski Boot, today announced the appointment of ski industry veteran Dano Bruno to the organization who among many things will lead the brands latest initiative, the Corsair Fit Experience (CFE).  Complimenting Dahu’s revolutionary and patented ski boots,...

November 23, 2020

Outdoor Research announces Roger Barton as New President

SEATTLE, Wash. (November 23, 2020) – Outdoor Research, a leader in functional outdoor, tactical and medical apparel and accessories, this week announced a new leadership structure with industry veteran Roger Barton taking the helm of the company. Since 2018, Barton has led all aspects of finance and operations at Outdoor...

November 23, 2020

Pacific Teaze, CMCBrands Announce Alliance

St. Louis , Mo. — November, 2020. Today CMCBrands and Pacific Teaze announce a new strategic brand partnership that includes shared logistics, distribution and merchandising. This cooperation focuses on leveraging strategic operational efficiencies to spur further growth of both organizations. Pacific Teaze will continue to run as a separate division...