November 23, 2020

ECCO Outdoor Adds Sales Force to Four More Key Regions

Londonderry, NH  (November 23, 2020) – ECCO, the leading family-owned global footwear brand, has added sales rep groups in four key territories to further expand its business in the outdoor and athletic specialty category. Having recently appointed Erik Walcott to Global Head of Specialty sales, the brand continues moving toward furthering its...

November 20, 2020

The Backcountry trademark fiasco, one year later

One year after The Colorado Sun broke a huge story that became one of the year’s biggest scandals in the outdoor industry, SNEWS followed up with some of the affected companies to see if the online retailer Backcountry.com has made good on its promises.

November 20, 2020

How COVID-19 Could Actually Be Good for Skiing

Resort executives are warning customers that skiing will be different this season, with the coronavirus pandemic and ensuing restrictions reminding skiers of that. Outside

November 19, 2020

Grassroots Outdoor Alliance welcomes Oboz Footwear, Mystery Ranch and HydraPak to national vendor partner network

Nov. 19, 2020 ) ASHEVILLE, NORTH CAROLINA  – Grassroots Outdoor Alliance (www.grassrootoutdoors.com), the national organization dedicated to the health and growth of specialty outdoor retail, is announcing the addition of Oboz Footwear, Mystery Ranch and HydraPak to their national vendor partner network. Debuting as new members during the November buyer’s...

November 19, 2020

HitchFire Expands National Sales Footprint

Santa Cruz, CA (November 19, 2020) HitchFire Grills, creator of the world’s first purpose-built hitch-mounted grill, which dares you to Grill Where No One Has Grilled Before™, is quickly expanding its sales footprint releasing the Forge 15 grill at national retailers REI and Backcountry.com and going live soon with Camping World. The rapid expansion of...

November 18, 2020

Ride for Racial Justice and SBT GRVL Announce Groundbreaking Partnership and Athlete Program for 2021

DENVER (Nov. 18, 2020) – Ride for Racial Justice and SBT GRVL today announce a new, trailblazing partnership and athlete program that will bring greater diversity, equity and representation to one of the world’s most premiere gravel races. Launching today, the joint program offers 25 secured spots for Black, Indigenous...

November 18, 2020

Sea to Summit Welcomes Sally McCoy to the Global Leadership Team

Perth, Australia (November 17, 2020) — Sea to Summit, the adventure equipment manufacturer headquartered in Western Australia, is thrilled to welcome Sally McCoy, a seasoned outdoor industry executive, to the company’s global leadership team. McCoy will occupy the newly created position of Executive Chair of Sea to Summit and will...

November 17, 2020

Mountain Hardwear Bolsters European Presence With New Distribution Partners

Richmond, Calif. (November 17, 2020) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, is proud to announce the expansion of their international distribution to include four new distribution partners in Europe including MnO International, 2Pure, E.Tremmel Marketing and Amwear. “The value of having...

November 17, 2020

Equip brands Rab and Lowe Alpine commit to achieve Net Zero by 2030

As part of their long-term sustainability strategy, British outdoor brands Rab and Lowe Alpine (owned by Equip Outdoor Technologies Ltd.), have committed to achieve Net Zero by 2030. As a first step, Equip has become ‘Climate Neutral Company’ in November 2020, certified by independent project developer and climate solutions provider...

November 16, 2020

‘Wall Street Journal highlights the rise of ‘Covid Campers’

After months of living under work-from-home measures and travel restrictions, many cabin-feverish Americans are looking for safe ways to work outside their house and see new places, too. They are turning to “Covid Campers”: specially fitted recreational vehicles – or retrofitted existing vehicles – that offer the comforts of home...

November 16, 2020

RV’ing it across the country while running a business

Three productivity rules that allow this business owner to do it. Entrepreneur

November 16, 2020

2020 SNEWS Retailer Survey results, part 1: Sales volume

172 independent retailers across the country responded to this year's annual survey. This is part one of a multi-part series. SNEWS

November 16, 2020

National Park Service faces $270M wrongful death claim after incident at Arches National Park

The family of a women's rights activist from Uganda has filed a more than $270 million wrongful death and personal injury claim against the National Park Service after she was decapitated by an unsecured gate at Utah's Arches National Park. USA Today

November 16, 2020

Cotopaxi and MiiR Create Sustainable New Partnership And Drinkware Collection

(Salt Lake City, UT.) Nov 16, 2020 – Outdoor brands Cotopaxi and MiiR have created a powerful partnership to not only tackle the single use plastics crisis, but also to reinvent corporate expectations of “collaboration before competition”. The brands, both certified B Corps dedicated to giving back and doing good,...

November 16, 2020

Gregory’s Q3 revenues slide 13 percent, High Sierra’s tumble

Samsonite International S.A. reported sales on a currency-neutral basis were down 13 percent for its Gregory brand and off 70.2 percent at High Sierra. On a reported basis, Gregory’s sales reached $15.9 million against $18.0 million, down 11.7 percent. High Sierra’s were down on a reported basis to $4.5 million from...

November 16, 2020

Emerald appoints Hervé Sedky as President and Chief Executive Officer

Sedky brings three decades of experience including, most recently, six years as President of Reed Exhibitions Americas. Before that, he was an executive for 20-years at the American Express Company, where he held the title of Senior Vice President and General Manager of American Express Business Travel.

November 16, 2020

Lululemon to sell Mirror devices in stores, add community features

After acquiring the company over the summer, Lululemon will now offer Mirror devices at its stores across the U.S., beginning with 18 stores this holiday season. The athletics retailer is also introducing a range of new engagement features for the tech, including letting users turn on a built-in camera to...

November 16, 2020

The American Camp Association Begins Important Work to Achieve Access and Inclusion at Camp through Counselor-in-Training Programs

Martinsville, IN (November, 16 2020) — The American Camp Association (ACA) announces an exciting new project that includes a three-year grant program designed to foster evidence-informed planning, testing, and improving initiatives to increase access to and engagement in counselor-in-training (CIT) programs and other qualified leadership programs among young people with diverse backgrounds, abilities,...

November 16, 2020

New President Named at OutsidePR

Sausalito, CA, November 2020– OutsidePR, which last month celebrated its 25th Anniversary, is proud to announce that Jess Smith has assumed the title of President of the agency. Founder and current President, Gordon Wright, will remain in a leadership role while assuming the title of Partner. Associated with the leadership...

November 16, 2020

Buddy Adventure Insurance Expands to Oregon, Montana

RICHMOND, Va. Nov. 16, 2020 —Buddy (https://buddyinsurance.com/), the on-demand accident insurance company for everyone from adventure racers and mountain bikers to regular vacation travelers, announced today it has been approved by insurance regulators for sale in both Oregon and Montana. This brings its total state approvals to 37, with more...

November 13, 2020

Hillsound Equipment Partners with Mountain Mic to Promote Wellness Through Hiking

Vancouver, BC (November 13, 2020)- Hillsound Equipment- the leading producer of winter traction equipment, the award-winning BTR stool, and gaiters for outdoor enthusiasts is thrilled to announce the addition of Mountain Mic to the Ambassador Team. Mountain Mic is just the first of many ambassadors to come as Hillsound grows...

November 12, 2020

Bode Miller Joins Crosson Ski as Chief Innovation Officer

TUKWILA, Wash. (Nov. 12, 2020) — One of the most demanding and creative minds in U.S. skiing history is turning his attention to one of the most elusive materials challenges in ski development. Five-time Olympic medalist Bode Miller has teamed with aerospace engineer, Chase Englehart to serve as chief innovation...

November 11, 2020

What a Biden presidency means for the outdoor industry

With a shift in executive powers nearing, we will soon see big changes that could have great effects on the environment, the outdoors and the recreation economy. Read more on Forbes.

November 11, 2020

Altra Selects Groundswell PR as Public Relations Agency of Record

Charleston, S.C. (November 11, 2020) – Groundswell PR, an outdoor, active lifestyle and sustainable products public relations agency, announced today that it has been named the public relations agency of record for Altra, an innovator in the performance footwear category. Altra selected Groundswell PR as its strategic partner to help...

November 10, 2020

Coalition Snow Announces The Coalition Clubhouse, A Virtual Community For Those Who Share a Love of Snow — Including Private BIPOC Mountaintop Group Led by Hana Saydek and Nia Brinkley

(Reno, NV —November 11, 2020) Launched late last month, the team at Coalition Snow is eager to welcome new members to the Coalition Clubhouse — a virtual community designed to support women, non-binary, and other underrepresented genders who share a love of winter and a love of snow. “Community is...