December 19, 2020

Yahoo Finance Digital sales and China emerged as the twin pillars lifting Nike’s Q2 earnings

The sportswear giants’ Q2 revenue came in at $11.2 billion vs. $10.55 billion expected and $10.33 billion year over year. Earnings per share came in at 78 cents vs. 62 cents expected and 70 cents year over year. Digital sales and China emerged as the twin pillars lifting Nike’s Q2...

December 18, 2020

Dick’s SG Partners For Same-Day Delivery

Dick’s Sporting Good and Instacart announced that the companies have partnered to launch same-day delivery from more than 150 stores to provide another safe and convenient shopping option for its customers during the holidays and beyond. Stores impacted include Dick’s locations in Connecticut, Delaware, Georgia, Maryland, New Jersey, New York,...

December 18, 2020

Outdoor Research welcomes new Vice President of People and Culture

SEATTLE, Wash. (Dec. 18, 2020) – Outdoor Research, a leader in functional outdoor, tactical and medical apparel and accessories, welcomed Brett Kruse to its leadership team this week. Kruse joins OR as its new Vice President of People and Culture, where he will lead Human-Relations initiatives, including growing upon a...

December 18, 2020

Backcountry Partners with USA Nordic as Official Retailer, Licensed Gear and Apparel Supplier

PARK CITY, Utah (Dec. 18, 2020) – Backcountry, the online specialty retailer of premium outdoor gear, accessories and apparel, announced today that it will partner with USA Nordic, the national leadership organization for nordic combined and ski jumping. Backcountry will serve as the official online retail store of licensed USA...

December 18, 2020

Garmin UNBOUND Gravel and Major Taylor Association Commit to Growing Inclusion in Gravel Racing

EMPORIA, Kans., (Dec. 18, 2020) — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin UNBOUND Gravel event, is pleased to announce a new partnership with Major Taylor Association as part of Life Time’s ongoing commitment to growing diversity at gravel cycling events. This partnership...

December 18, 2020

Houdini Previews its Most Circular Collection of FW21 Sportswear

Stockholm. Sweden 18 November 2020 - Swedish Circular Sportswear brand Houdini today announces the launch of its FW21 collection. By reimagining not just how products feel on your body but how brands launch new products in what is typically a closed door event. With the goal to be 100% circular...

December 17, 2020

TAXA Outdoors Announces New Headquarters with Increased Production Capacity

HOUSTON (December 17, 2020) — Marking a year of significant growth in the Outdoor industry with an uptick in outdoor recreation and rising demand for recreational vehicles, TAXA Outdoors, the leading manufacturer of lightweight, mobile human habitats for outdoor adventure, announces it will open its new 69,356 square-foot headquarters in...

December 17, 2020

Astral Names New Rep for Texas Region

Asheville, NC – December 17, 2020 –  Astral, manufacturer of award-winning PFDs and footwear, is excited to announce the addition of Stephen Seaton to its sales team. Seaton will represent the brand across Texas, Arkansas, Louisiana, and Oklahoma. An independent rep for nine years, Seaton brings a well-honed skillset and invaluable...

December 17, 2020

Bluebird Backcountry Opens Reservations for the 2020 / 21 Season

(KREMMLING, CO) — Starting today, skiers and snowboarders are able to reserve day passes, backcountry lessons, and backcountry rental equipment at Colorado’s newest ski area, Bluebird Backcountry. The no-chairlifts, ski-patrolled area announced plans in September for its first full season at Bear Mountain, on the Continental Divide between Kremmling and...

December 17, 2020

BioLite Achieves Company Milestone, Reaching 1M Lives With Clean Energy

Brooklyn, NY (December 17, 2020)— BioLite, an innovator and leader of off-grid energy solutions, is proud to announce that through the company’s tenacious efforts to reach rural off-grid communities, BioLite’s clean energy solutions have impacted over a million people in emerging markets. The milestone, achieved in Q4 2020, is the...

December 17, 2020

Ignik and HitchFire Partner up to Reduce Waste

December 17, 2021 (Santa Cruz, CA) - HitchFire, the creator of purpose-built hitch-mounted grills has teamed up with Ignik, the makers of environmentally thoughtful outdoor heating products, as their official partner for refillable propane tanks. The partnership was formed in recognition of HitchFire’s commitment to reducing the use of single...

December 16, 2020

A ‘Blizzard in Backcountry Sales,’ Reports NPD

Backcountry-related equipment sales in the U.S. grew a staggering 76% in the opening months of this year’s snow season, August through October 2020, compared to the same period last year. Nordic and alpine touring equipment, splitboards, snowshoes, and backcountry accessories including beacons, probes, skins, and avalanche shovels, saw sales grow...

December 16, 2020

Dometic North America Expands Team, Welcomes Tom Montague as Director of RVOE

Elkhart, Ind. — Dometic North America - part of Dometic Group AB - the global market leader in branded solutions for mobile living in the areas of Food & Beverage, Climate, Power & Control and Other Applications announced today the hiring of their new Director of RVOE, Tom Montague. Montague...

December 16, 2020

ReadyWise Selects Groundswell PR as Public Relations Agency of Record

Salt Lake City, UT (December 16, 2020)- ReadyWise, the leader in nutritious, affordable, emergency, adventure and natural foods, is excited to announce its partnership with Groundswell PR, an outdoor, active lifestyle, and sustainable products marketing agency. Groundswell will implement an integrated communications strategy, increasing industry and consumer awareness around ReadyWise’s...

December 16, 2020

PeopleForBikes Coalition Board Meets to Discuss Plans for 2021, Welcome New Board Members and Giant’s An Le as Vice Chair

BOULDER, COLO. (Dec.16, 2020) — The PeopleForBikes Coalition Board of Directors, composed of 18 of the bike industry’s top leaders, met virtually for their semi-annual gathering on December 15. The board discussed the effects of the COVID-19 pandemic on bicycle participation, access and the industry; the organization’s workplan for the...

December 16, 2020

Climate Neutral Welcomes Melissa Leslie as new Head of Marketing

San Francisco, CA (Dec 16, 2020) — Climate Neutral, an independent nonprofit paving the way towards a carbon neutral future, is pleased to welcome Melissa Leslie to the growing team. Leslie will occupy the newly created position of Head of Marketing and will assume responsibility for advancing Climate Neutral’s message...

December 15, 2020

Pocket Outdoor Media hires former POWDER leadership to bolster snowsports category

Boulder, Colorado, USA — December 15, 2020 —Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, today announced two new leadership additions that will further solidify the company’s place in the snowsports category. On January 4th, Micah Abrams and Sierra Shafer will join the POM team. Micah...

December 14, 2020

New Holland Brewing Announces New Vice President of Marketing

(Holland, MI) Dec. 14, 2020 -- New Holland Brewing, the leading craft brewery and distillery based in Holland, MI, is proud to announce Arturo Rojas as Vice President of Marketing. Rojas comes to New Holland Brewing with over 20 years of marketing experience, most recently as Marketing Director, at Amway...

December 14, 2020

Walmart Goes Big for Bicycling: Corporation Joins PeopleForBikes Coalition

BOULDER, COLO (Dec. 14, 2020) —The PeopleForBikes Coalition, the national bike industry trade association representing nearly 300 companies that manufacture and sell bicycles, is pleased to announce that Walmart signed on as one of their newest members. PeopleForBikes members are united to improve bicycling across the U.S. and get more...

December 14, 2020

Rab Appoints First-Ever National Sales Manager Ahead of Ambitious New Year

Louisville, CO (December 2020) - Rab, an industry leader in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that it has named Ryan Krusemark as the company’s first-ever National Sales Manager as it looks to build on its success and expand its...

December 10, 2020

Vail Resorts (MTN) reports Q1 Loss, misses revenue estimates

Vail Resorts (MTN) came out with a quarterly loss of $3.63 per share versus the Zacks Consensus Estimate of a loss of $3.59, compared to a loss of $2.23 per share a year ago. A quarter ago, it was expected that this ski resort operator would post a loss of...

December 10, 2020

Lost Paddle Media Acquires Four Consumer Fishing, Boating & Outdoor Sport Shows from National Marine Manufacturers Association

ASHEVILLE, NC (December 10, 2020)– Lost Paddle Media announces it has acquired the Kansas City Boat and Sportshow, Chicagoland Fishing Travel & Outdoor Expo, Suffern New York’s World Fishing & Outdoor Exposition, and the Saltwater Fishing Expo in Edison, New Jersey from the National Marine Manufacturers Association (NMMA). Lost Paddle is an experiential...

December 9, 2020

REI Elevates Product Standards To Fight Climate Change And Advance Equity

REI is upgrading product standards together with its more than 1,000 brand partners to advance more sustainable and inclusive business practices. By 2030, all products on its shelves will have a preferred attribute so that every purchase at REI supports a more equitable planet. SGB Media

December 8, 2020

Pocket Outdoor of Boulder raises additional $5.27M

Pocket Outdoor Media LLC raised $5 million more within its Series A round, bringing its total funds raised in the round to just less than $16.5 million, according to filings with the U.S. Securities and Exchange Commission on Friday. The funds came from an additional 22 people and groups, bringing...

December 8, 2020

Everest Gets A Growth Spurt As China, Nepal Revise Official Elevation Upward

The world's highest peak just grew a couple of feet overnight — on paper, at least. After years of fraught discussion and surveying work, China and Nepal announced a revision to the elevation of Mount Everest: Officials say the summit now stands precisely at 8,848.86 meters, or 29,031.69 feet above...