October 30, 2020

Meeting Their Match: BRANWYN Performance Innerwear Partners with Darby Communications

Portland, OR – Oct. 30, 2020 – BRANWYN, the groundbreaking sustainable performance inner wear brand made by women for women, is thrilled to announce its partnership with Darby Communications, a boutique PR & digital marketing agency out of Asheville, NC. As BRANWYN’s PR agency of record, Darby Communications will elevate...

October 28, 2020

REI Reports Increased Demand for Winter Gear

The pandemic has driven robust sales in outdoor equipment categories, and snow companies are hoping the trends continue for the winter. Sales of cross country skis and snowshoes are running three to four times above last year’s numbers. REI is also seeing increases in entry level winter gear. Read more...

October 28, 2020

Garmin (GRMN) Q3 Earnings and Sales Beat Estimates, Up Y/Y

GRMN has reported third-quarter 2020 pro-forma earnings of $1.58 per share, beating the Zacks Consensus Estimate by 56.4%. Moreover, the bottom line improved 24.4% on a year-over-year basis and 73.6% sequentially. Net sales were $1.11 billion, which surpassed the Zacks Consensus Estimate of $907.4 million. The figure increased 19% from...

October 27, 2020

Thermacell Growing Team Following Strong Sales Season

Bedford, Mass., (October 27 2020) - Thermacell Repellents, Inc, a leading manufacturer of area mosquito repellent products, is expanding its team on the heels of a momentous season. In addition to bringing aboard a new Vice President of Science & Research, the company has announced hiring for dozens of open...

October 27, 2020

Sea to Summit Announces New Highly-Anticipated Tent Lineup for Spring 2021

Boulder, CO (October 27, 2020) — Sea to Summit, the globally recognized adventure equipment brand headquartered in Perth, Western Australia, is pleased to announce the company’s entry into technical backcountry tents. Following more than three years of rigorous research and design, Sea to Summit will be releasing two lightweight tent...

October 26, 2020

TRUE Communications Builds Leadership Team

(Sausalito, CA — 26 October 2020) Integrated communications agency TRUE Communications recently announced a series of promotions to better service their rapidly expanding roster of clients and suite of services. TRUE has promoted Peter Nicholson to Partner, Greg Fisher to Partner, Garin Fons to Vice President, Marketing & Strategy, and...

October 26, 2020

Nepal suspends access to Mount Everest after a local virus case is detected.

The Nepali government has temporarily suspended trekking and access to Mount Everest, the world’s highest mountain, and other mountains in Solukhumbu District after an 80-year-old local man tested positive for the coronavirus. Read more in the NYT.

October 26, 2020

Pocket Outdoor Media Joins Time to Vote Movement

Boulder, Colorado, USA — October 26, 2020 —Pocket Outdoor Media (POM), the world's leading creator of active lifestyle content, is the latest company to join the business-led, nonpartisan coalition, Time To Vote, which aims to increase voter participation in the U.S. elections. Voter turnout in the U.S. is one of the...

October 23, 2020

SWIX US Partners with Wintersteiger, U.S. Ski Team for Improved Athlete Equipment

HAVERHILL, Mass. -- SWIX US, in partnership with Wintersteiger, has for the second year set up a tuning and waxing center at Copper Mountain in Frisco, Colorado. The goal of the program, says SWIX Alpine Racing Service Director, Graham Lonetto, is to “evaluate athlete’s skis and help them learn how...

October 22, 2020

OutsidePR Adds To Client Roster

Sausalito, CA, October 22, 2020– OutsidePR, one of the outdoor industry’s leading public relations agencies, is going into the end of the year with three new clients added to its roster. Sun Valley and Snowbasin Resorts are two of the agency’s favorite ski areas, and OutsidePR is thrilled to announce...

October 22, 2020

National Ski Patrol Partners with Nikwax

[Seattle, WA, October 22, 2020]— For over 40 years, Nikwax has made sustainability and performance a priority. From never using PFCs, to carbon balancing its 43 years of operations, to the 2020 milestone of making its products from 100% recycled plastic, Nikwax has been a leader in the market. Today,...

October 22, 2020

Snowsports Industries America (SIA) Launches ClimateUnited

Park City, UT (October 22, 2020) - Today, SIA announced the launch of their new climate initiative, ClimateUnited, specifically designed to provide the winter outdoor community with the tools to address climate change. The $72 billion winter outdoor industry is entirely dependent on consistent winter seasons. Meaningful action is crucial for...

October 22, 2020

Adventure Ready Brands Announces ‘Adventure Ready Girls’ Initiative to Increase Girls’ Outdoor Participation

LITTLETON, N.H. (Oct. 22, 2020) — There is a double-digit gender gap in outdoor participation between boys and girls, and outdoor products company, Adventure Ready Brands will tackle this disparity by getting 1 million girls outside by 2025 through an initiative called Adventure Ready Girls. Adventure Ready Brands seeks to...

October 21, 2020

Black Diamond-Parent Sees Mid-Single Q3 Revenue Gain

Clarus Corp said it expects sales growth for the third quarter to range from 5% to 6% as triple-digit gains at Sierra Bullets offsets a slight decline at Black Diamond. Sales are expected to range between $63 and $64 million, up from $60.2 million in the third quarter of 2019....

October 21, 2020

Winnebago Industries (WGO) Surpasses Q4 Earnings and Revenue Estimates

Winnebago Industries came out with quarterly earnings of $1.45 per share, beating the Zacks Consensus Estimate of $0.90 per share. This compares to earnings of $1.01 per share a year ago. This quarterly report represents an earnings surprise of 61.11%. A quarter ago, it was expected that this recreational vehicle...

October 21, 2020

RVshare Raises Over $100 Million in Growth Capital

RVshare announced a more than $100 million fundraising round led by KKR, with participation by existing investor Tritium Partners. The fundraising will provide capital, as well as access to KKR’s operational resources and global network, to help RVshare build on its leadership position and record 2020 growth in the RV...

October 21, 2020

Brunton Announces ECOmpass Project and Introduces New Eco-Friendly Models

LOUISVILLE, Colo. (Oct. 21, 2020) — Brunton, the U.S.-based manufacturer known since 1894 for precision outdoor navigation instruments, announces the Brunton ECOmpass Project, a program designed to improve business operations through sustainability efforts, manufacturing practice, well-being of personnel and the use of recycled and reclaimed materials for new compass models....

October 20, 2020

Outdoor Editors and Publishers Form Outdoor Media 4 Inclusion

A group of publishers and editors who oversee consumer and B2B outdoor media titles have formed the working group Outdoor Media 4 Inclusion (OM4I) to provide more opportunities for journalists and contributors who are Black, Indigenous, people of color, and members of other marginalized communities. Teresa Baker, founder of the Outdoor...

October 20, 2020

PeopleForBikes’ Work on Section 301 Tariffs Saves Bike Industry Millions

BOULDER, CO (Oct. 20, 2020) — PeopleForBikes, with the assistance of their nearly 300 member companies, saved the bike industry more than $130 million in Section 301 tariffs since September 2018. Section 301 tariffs represent additional duties paid on nearly all imported goods from China. The United States Trade Representative...

October 19, 2020

Evans Group Named Outdoor Sales Representatives for Thorogood

MERRILL, WI –Weinbrenner Shoe Company, employee-owned manufacturer of Thorogood brand footwear announces The Evans Group as new sales representatives for the Outdoor sales division. Beginning November 1st, 2020, The Evans Group will be overseeing all sales operations for the Outdoor sales division in all states except Michigan, Ohio, West Virginia,...

October 16, 2020

Merrell To Be Represented by Mountain Source

ROCKFORD, Mich. and DENVER, Colo. (October 16, 2020) — Merrell, a division of Wolverine World Wide, Inc., has announced the appointment of Mountain Source as the premiere sales agency to represent the brand in The Rockies. “We are thrilled to be joining forces with Mountain Source,” said Alex Brown, Vice President...

October 16, 2020

GSI Outdoors Joins Prana’s Responsible Packaging Movement

SPOKANE, WA —GSI Outdoors, the family-owned maker of innovative outdoor cooking and dining gear, has joined Prana’s Responsible Packaging Movement. GSI Outdoors was early to adopt sustainability measures, and continues to investigate ways to make the business’s environmental footprint as light as possible. “Here at GSI we are committed to...

October 15, 2020

Application Process Opens for Waypoint Accelerator, An Opportunity for Early-Stage, Outdoor-Focused Companies

ASHEVILLE, NC—October 15, 2020 — Mountain BizWorks, a U.S. Treasury certified non-profit community development financial institution (CDFI), announced today that applications are now open for its Waypoint Accelerator program for early-stage outdoor-focused companies. The outdoor entrepreneurship and innovation accelerator, open to eight ventures per year, is set to take place...

October 15, 2020

Darby Communications and Status Forward Announce Socially-Driven 2021 Stand Up Initiative

Asheville, NC – Oct. 15, 2020 – Darby Communications and Status Forward today announced the launch of their 2021 Stand Up Initiative. Previously geared toward nonprofits fighting to protect and preserve our public lands, the Stand Up team is proud to expand their pro bono program to also include nonprofits...

October 15, 2020

ORTOVOX’s Beacon Retirement Program Removes Over 700 Outdated Beacons From the Backcountry

LONGMONT, Colo. (Oct. 15, 2020) – Today, ORTOVOX, the global expert in avalanche safety equipment and technical mountainwear, announces the final season of its Beacon Retirement Program. This program is designed to remove dated beacons from the backcountry and to provide the means and education to replace them with safer equipment via...