Sports News and Press Releases about Outdoor Industry Business
Want to stay up to date on the latest press releases and business news in the outdoor sports and camping industries? Scroll below to view all outdoor industry business news.
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September 14, 2021
Former Saris, Dorel Executive Jeff Frehner Named Chief Operating Officer at Lectric eBikes
PHOENIX /OUTDOOR SPORTSWIRE/ Lectric eBikes, one of the fastest growing electric bike companies in the nation, announced the hire of Jeff Frehner as its new chief operating officer. Frehner, a former executive at Saris Cycling Group and Dorel Sports, joins co-founders Levi Conlow and Robby Deziel in their mission to...
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September 13, 2021
Retiring its racist name, historic Squaw Valley resort will become Palisades Tahoe
The historic Squaw Valley ski resort near Lake Tahoe will be renamed Palisades Tahoe after its owners determined that the term “squaw” was offensive to Indigenous women. The new name — meaning steep, high cliffs — is a reference to the sheer granite faces and chutes around the resort. The...
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September 13, 2021
onX Hunt Teams Up with DeerCast to Help Hunters Find More Success this Season
Missoula, Mont.–September 13, 2021 - onX Hunt, the leading hunting GPS app in the industry, today announced a partnership with Drury Outdoors DeerCast, a revolutionary app for whitetail hunters that helps predict deer movement. As part of its Elite Benefits Program, onX Elite members now have free access to DeerCast...
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September 13, 2021
Living Life to the Fullest: LIVSN Designs Introduces “Well Worn Life” Video Series
BENTONVILLE, Ark. - September 13, 2021 - LIVSN Designs (https://livsndesigns.com), an outdoor apparel brand focused on creating durable outdoor clothing for those who value experiences more than stuff, introduces episode one of Well Worn Life, a video series that captures the passion and thoughtfulness of inspiring individuals who live and...
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September 13, 2021
The Best Job in the World? Uncharted Society Taps Ross Robinson for Epic Role
Valcourt, Quebec, Canada, Sept. 13, 2021 – Uncharted Society appoints Ross Robinson to lead adventures, a dream job that will take him to incredible Uncharted Society experiences across the United States over the next six months. The team chose Robinson from over 2,000 passionate applicants for the one-of-a-kind position with...
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September 12, 2021
Vista Outdoor Acquires Foresight Sports For $474M
The deal is slated to close in FY 2022 Q3, but Vista Outdoor expects the transaction to immediately be included in earnings reports, estimating Foresight Sports’ 2021 net sales will reach $100 million. Foresight Sports manufactures golf performance analysis, entertainment, and game enhancement technologies, producing launch monitors, simulators, performance software,...
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September 12, 2021
PeopleForBikes Celebrates $7.4 Billion for Bikes in New House Tax Bill
WASHINGTON, D.C. (Sept. 11, 2021) — PeopleForBikes applauds the hard work of the U.S. House of Representatives Ways and Means Committee in producing the GREEN Act, which proposes a monumental $7.4 billion investment in bicycles and electric bicycles. This bill includes PeopleForBikes’ policy priorities such as the Electric Bicycle Incentive...
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September 10, 2021
Aspen’s New Uphilling Fee Sparks Debate on Charging for Public-Land Access
Starting this season, Skico will charge $69 for an uphill pass to all four resorts—Aspen, Highlands, Snowmass, and Buttermilk—with $10 going directly to the local search and rescue team. Outside
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September 9, 2021
Sierra Trail Chasers, a collaborative fundraiser for two trail stewardships by Sierra Nevada Brewing Company and PAUL Component Engineering
It’s no secret that Pale Ale is Paul’s favorite beer, and this will be our 4th year collaborating on a custom bike for Sierra Nevada Brewery to show off at Sea Otter and give away to a lucky winner. This year we decided to raise the bar by building up...
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September 9, 2021
Mountain Hardwear Appoints Troy Sicotte as President
Richmond, Calif. (September 9, 2021) - Mountain Hardwear, a leader in performance equipment and apparel for climbers, mountaineers, and athletes, has appointed Troy Sicotte as the new President of the brand. A veteran of the outdoor industry, Sicotte served as the brand’s Vice President of Sales for the past three...
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September 9, 2021
Title Nine’s Fourth Annual Pitchfest Outdoor Edition Announces 2021 Finalists
Emeryville, Calif. (Sept. 9, 2021) - Title Nine, the adventure and outdoor apparel retailer that encourages women to risk, lead and own, is proud to announce the nine incredible woman-owned brands chosen as finalists in its fourth annual Pitchfest Outdoor Edition. As finalists, these women rose to the top as...
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September 9, 2021
BOTE Announces Partnership with ECHOS Communications
DESTIN, Fla. - September 10, 2021 - BOTE (https://www.boteboard.com ), the longstanding leaders of innovation and style in the paddle board, kayak, and water lifestyle space, today announces a new partnership with ECHOS Communications, an integrated communications and marketing agency that will support the continued growth of BOTE in the...
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September 9, 2021
Küat Kicks Off Exclusive Partnership with Miyaki Co
(Springfield, MO)– Küat Racks is proud to announce an exclusive partnership with Miyaki Corporation specializing in advanced coatings, including Genuine Kashima Coat. Kashima Coat is well known as the leader in smooth but super durable coatings. Kashima is used on the struts of Küat's new Piston™ Pro X hitch bike...
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September 9, 2021
Columbia Sportswear Company Appoints Troy Sicotte President of the Mountain Hardwear Brand
PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the appointment of Troy Sicotte as President of the Mountain Hardwear brand. Sicotte is well-known to the Mountain Hardwear family, having served as Vice President of Sales for the past...
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September 9, 2021
Columbia Sportswear Company Appoints Monica Mirro President of the prAna Brand
PORTLAND, Ore.--(BUSINESS WIRE)--Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the appointment of Monica Mirro as the President of the prAna brand. Mirro will lead the prAna brand, continuing the brand-led, consumer focused approach to create clothing for positive change....
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September 9, 2021
Enduro Bearings Hires Cycling-Industry Veteran Rick Sutton to Head Up Marketing
Oakland, California (Sept 9th, 2021) — Enduro Bearings, innovators of a wide range of bearings, seals, components, and tools for the cycling industry, recently contracted longtime industry veteran Rick Sutton to help build and drive more awareness to the brand. Enduro has built a strong, loyal OEM clientele, including most...
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September 9, 2021
Kitsbow Welcomes New Bike Shop to the Old Fort Ride House
OLD FORT, North Carolina (Sept. 9, 2021) — Kitsbow, maker of premium cycling clothing and accessories, will be bringing bike service and repair needs to Old Fort, North Carolina with the opening of the Old Fort Ride House Bike Shop, Powered by Schoenauer Service Course (SSC). Old Fort’s first bike...
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September 9, 2021
Backcountry Appoints Girish Satya Global Chief Financial Officer
PARK CITY, Utah (Sept. 9, 2021) — Backcountry, the leading specialty outdoor retailer of gear and apparel with the best in both style and performance, has appointed Girish Satya chief financial officer of its global portfolio of brands, including Backcountry, Bergfreunde, Competitive Cyclist, Motosport and Steep & Cheap. Satya is...
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September 9, 2021
Lolë Teams Up with Backbone Media to Lead US Market Push
MONTREAL (Sept. 9, 2021) – Lolë, the Montreal-based active lifestyle brand has partnered with Backbone Media to run point on its public relations, affiliate and paid media efforts. As Lolë’s PR agency of record, Backbone will bolster the brand’s storytelling and drive awareness for Lolë’s four-season active apparel and its sustainable...
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September 9, 2021
Backcountry Access joins Outdoor Industry Association Climate Action Corps
Boulder, Colo.—Backcountry Access has officially signed on as a member of the Outdoor Industry Association’s (OIA) Climate Action Corps, joining 23 other brands dedicated to working toward becoming climate positive by 2030. As a brand that relies on snow and colder climates, BCA's pledge to join the Climate Action Corps...
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September 9, 2021
Warren Miller Entertainment to Debut 72nd Feature Film This Fall
Boulder, Colo. – September 9, 2021– Warren Miller Entertainment is excited to bring its audience back into theaters for the 72nd feature film, “Winter Starts Now.” The annual feature film and coinciding theater tour will kick-off in Orem, Utah on October 20. Making its way to over 150 cities across...
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September 8, 2021
Dick’s Sporting Goods Goes Green, Launches Outdoor Sub-Brand Under Nonprofit Arm
The Dick’s Sporting Goods Foundation, a 501(c)(3) charity, started its Public Lands brand to benefit camping and outdoor access. Its new Public Lands Fund partners with 10 environmental nonprofits. This fall, the first two Dick’s Sporting Goods Public Lands concept stores will open. The two locations will take over space...
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September 8, 2021
Continued COVID-19 Uncertainty Prompts Postponement of Denver and Boston In-Person Snowbound Festivals to November 2022
Park City, UTAH (Sept. 8, 2021) – With the utmost concern for the health and safety of attendees, exhibitors, sponsors, guests and staff, the in-person Snowbound Festivals in Denver, Colo., Nov. 5-7 and Boston, Mass., Nov. 19-21 are postponed until 2022. The resurgence of the COVID-19 virus and the ongoing...
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September 8, 2021
Athleta Expands Its REI Co-op Partnership by 130 Stores to Hit $2B in Net Sales by 2023
Athleta has expanded its wholesale partnership with REI Co-op. With the expansion, the women’s activewear label will now deliver a curated selection of products in 135 of the outdoor retailer’s doors, as well as online. Prior to today’s announcement, Athleta was sold in just five REI locations. FN
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September 8, 2021
Darby Communications Spices Up Client Roster
Asheville, NC – September 8, 2021 – Asheville-based PR and Digital Marketing Agency Darby Communications announces an expansion into the food and beverage industry with the addition of popular Asheville companies Poppy Hand-Crafted Popcorn, Nine Mile, and Devil’s Foot Beverage Company. To support the expansion and overall growth of the...