January 15, 2025

The Landmark Project Partners with Darby Communications for PR Services

January 15, 2025 -- Greenville, SC /OUTDOOR SPORTSWIRE/ - Outdoor lifestyle apparel brand The Landmark Project announces its partnership with Darby Communications, a PR and digital marketing agency renowned for its expertise in the outdoor, endurance, and hunt/fish markets. Effective immediately, Darby Communications will serve as The Landmark Project’s agency of...

January 15, 2025

Jackson Hole Mountain Resort Unveils Athlete Roster, Event Changes For Return of Kings & Queens of Corbet’s

(TETON VILLAGE, WYO.) /OUTDOOR SPORTSWIRE/ - Jackson Hole Mountain Resort (JHMR) today unveiled the athlete lineup for the seventh annual Kings & Queens of Corbet’s ski and snowboard invitational, welcoming back five previous champions and a deep roster of elite athletes who will push the limits of skiing and snowboarding...

January 14, 2025

VALLON Names Verde Brand Communications as Agency of Record

AMSTERDAM, Netherlands /OUTDOOR SPORTSWIRE/ - VALLON, the independent and family-owned eyewear brand that blends timeless style with cutting-edge performance, has named Verde Brand Communications as its agency of record, effective January 2025. This partnership will help VALLON expand its brand presence in North America and further connect with the growing global...

January 14, 2025

Strike over: Park City Mountain and ski patrollers reach agreement

Utah’s Park City Mountain, owned by the Vail Corporation, has reached an agreement with the Park City Ski Patrol Union. The ski patrollers went on strike on December 27. SouthTahoeNow.com

January 14, 2025

Will Yakima’s New OverNOut Vehicle Awnings Please Stand Up?

Lake Oswego, OR (January 14, 2025) /OUTDOOR SPORTSWIRE/ – May we have your attention, please? Yakima is thrilled to stand up with the rebranding of its revamped vehicle awning line, introducing the new name OverNOut as replacement for its previous "SlimShady" and "MajorShady." titles. This change not only reflects Yakima's...

January 13, 2025

Athletic Performance Company Veo Strip Announces Tom Kelley as CEO

PORTLAND, Oregon — January 13, 2025 /OUTDOOR SPORTSWIRE/ - Veo Strip, a start-up that created an innovative product to keep sweat from affecting an athlete’s vision during physical activities, today announced Tom Kelley as the company’s first CEO to lead all facets of the company. Kelley’s business career spans more...

January 13, 2025

​​NOT Just PINK – Sweet Protection Unveils Limited Edition Colorway

(BOULDER, CO - January 13, 2024) /OUTDOOR SPORTSWIRE/ - Sweet Protection is excited to unveil its limited-edition Candy Pink collection, featuring helmets and goggles, where performance meets bold style. This vibrant colorway reflects the brand’s commitment to top-tier protection, cutting-edge technology, and comfort. Designed to turn heads, the Candy Pink...

January 13, 2025

Adventure Cities Set to Premiere on OutsideTV in February 2025

January 13, 2025 /OUTDOOR SPORTSWIRE/ - The team at Heliconia is thrilled to announce that Adventure Cities will premiere on OutsideTV in February 2025! This milestone marks a significant achievement for Heliconia’s network distribution, as OutsideTV brings this fast-paced and exhilarating travel show to a wider audience. Adventure Cities takes audiences on...

January 13, 2025

Canadian Retailer Mountain Equipment Company Up For Sale

Mountain Equipment Company (MEC) is in the process of being sold again, but the deal has not been finalized or officially announced. SHOPeatSURF OUTDOOR

January 13, 2025

Black Girls RUN! & Jogology Announce New National Partnership

January 13, 2025 /OUTDOOR SPORTSWIRE/ - National running group Black Girls RUN! (BGR!) and performance running sock company, Jogology have announced a national partnership through 2026 to help bring exposure to both brands in the running space. “We are excited to have Jogology as an exclusive running sock partner. Their commitment...