Sports News and Press Releases about Outdoor Industry Business
Want to stay up to date on the latest press releases and business news in the outdoor sports and camping industries? Scroll below to view all outdoor industry business news.
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March 31, 2021
Columbia Sportswear Company Appoints Craig Zanon as Senior Vice President, Emerging Brands
Columbia Sportswear Company (Nasdaq: COLM), a leading innovator in active outdoor apparel, footwear, accessories and equipment, today announced the impending retirement of Doug Morse, Senior Vice President, Emerging Brands, in the summer of 2021, and the hiring of Craig Zanon to fill the vacancy created by Morse’s retirement. Prior to...
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March 31, 2021
5 marketing hacks for small outdoor businesses and startups
A limited budget doesn’t have to get in the way of successfully marketing your outdoor business. Here are five low-cost ideas to market your small outdoor business for success. Outside Business Journal
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March 31, 2021
Fischer Skis US Partners with Olympic Veteran and Longtime Athlete Kikkan Randall
AUBURN, N.h. -- Fischer Skis US couldn’t be happier to announce its evolved partnership with Kikkan Randall, the brand’s longtime athlete, ambassador, and partner, to manage the U.S. athlete and ambassador teams. Randall has been a partner of Fischer’s since 2000 when she first started racing on their equipment as...
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March 31, 2021
Outdoor Industry Association and NAXION Release Special Report on the ‘New Outdoor Participant’: More Diverse Participants Attracted to Outdoors Amid Covid-19 Pandemic
BOULDER, Colo. (March 31, 2021) —Outdoor Industry Association (OIA) today released exclusive insights about Americans’ engagement in outdoor activities amid the COVID-19 pandemic. The special report examines demographics and psychographics of the new outdoor participant — defined as someone who participated in an outdoor activity for the first time during...
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March 30, 2021
Jack Dorsey’s #StartSmall Awards $500,000 to First Descents to Support Frontline Healthcare Workers
DENVER, Colo. (March 30, 2021) - First Descents (FD) has announced a leadership $500,000 contribution from#StartSmall, Jack Dorsey’s philanthropic initiative, to support trauma-informed adventure programs for frontline healthcare workers and first responders. Funds will be used to deliver more than 35 multi-day adventure programs across the nation, providing respite and...
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March 30, 2021
HOKA ONE ONE® x Cotopaxi® Empowers All Athletes to Explore the Trails
(Salt Lake City, Utah and Goleta, Calif.), Mar. 30, 2021 – Outdoor and B Corp brand Cotopaxi® and leading footwear brand HOKA ONE ONE®, a division of Deckers Brands (NYSE: DECK), have joined forces to launch a colorful collaboration featuring limited-edition riffs on two signature styles. Born out of a...
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March 29, 2021
Backcountry Signs Athletes Kalen Thorien, Nils Mindnich and Toby Miller to Roster
PARK CITY, Utah (March 29, 2021) – Backcountry, the premier specialty retailer and manufacturer of outdoor gear and apparel, announced today the addition of three new athletes to its team. Kalen Thorien and Nils Mindnich will wear Backcountry’s owned brand, Backcountry Gear & Apparel (BG&A) during all outdoor pursuits, competition,...
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March 29, 2021
NPD Group Announces Winners of Inaugural Outdoor Sports Industry Performance Awards – NEMO named fastest growing camping brand in the US outdoor industry
{Dover, NH—March 29, 2021}—Over the course of 2020, NEMO’s founder and CEO, Cam Brensinger, felt like he was riding a rollercoaster, like most every other CEO across the world. At the start of the pandemic, in March of 2020, he put nearly everything on hold—production, sales, and marketing. Only product...
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March 26, 2021
Bajio Sunglasses Selects Groundswell PR as Agency of Record
New Smyrna Beach, FL (Mar.26 2021) – Bajio, manufacturer of high-end performance fishing and lifestyle sunglasses, is excited to announce its partnership with Groundswell PR. Groundswell will establish an integrated communications strategy, increasing industry and consumer awareness around Bajio’s groundbreaking blue-light filtering technology, as well as their environmental and philanthropic...
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March 25, 2021
Kitsbow Unveils Adjustable, Reusable Face Mask with HEPA Type Filter
Old Fort, N.C. (March 25, 2021) — Premium cycling apparel manufacturer Kitsbow, known for its craftsmanship and impeccable fit, today unveils its new Adjustable & Reusable Face Mask, HEPA Type with adjustable head straps for more versatile use such as cycling and hiking with an even better, more customized fit...
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March 25, 2021
How Public Lands Plan to Deal with Crowds This Summer
How Public Lands Plan to Deal with Crowds This Summer. Permits, education, and increased fees are all on the table as possible solutions. Outside
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March 25, 2021
Industry veteran Jim Osgood named new President of North America and Pacific Rim for Cascade Designs
SEATTLE, Wash. (March 25, 2021) - Cascade Designs; the parent company of Therm-a-Rest, MSR, Platypus, SealLine, PackTowl and Varilite; is pleased to announce the appointment of Jim Osgood as the organization’s newest President of North America and the Pacific Rim (N.A.P.R.). Osgood will bring more than 30 years of executive...
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March 24, 2021
Winnebago Sees 34% Revenue Increase in Q2
Winnebago Industries has reported second quarter revenue of $840 million compared to $626.8 million in the second quarter last year, an increase of 34 percent. Fiscal 2021 second quarter net income was $69.1 million, an increase of 300 percent compared to $17.3 million in the prior year quarter. RV PRO
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March 24, 2021
Boulder outdoor store and bike shop staff shaken but safe after nearby shooting
Neptune Mountaineering outdoor store and Boulder Cycle Sport were both located in a shopping center adjacent to the King Soopers grocery store where 10 people were shot and killed Monday. Bicycle Retailer
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March 24, 2021
Patagonia and Anheuser-Busch settle trademark dispute over “Patagonia Cerveza”
Two years ago, a beer from the St. Louis brewing corporation Anheuser-Busch called "Patagonia" appeared on the market. The outdoor gear brand was, predictably, not pleased. Outside Business Journal
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March 24, 2021
Buddy On-Demand Insurance Partners with Wherewolf Digital Waivers
RICHMOND, Va. March 24, 2021 —A joint partnership between top-rated insurtech startup Buddy (https://buddyinsurance.com/) and Wherewolf (https://getwherewolf.com/), the premier digital waiver software provider, was announced today. The agreement means that adventure tourism operators offering activities like mountain biking, heli-skiing, whitewater rafting, ziplining, caving and more can now add previously unavailable medical...
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March 23, 2021
KOM Cycling Hires SIMBOL Communications as PR/Marketing Agency of Record
East Lansing, Michigan (March 23, 2021) — KOM Cycling, creators of various problem-solving cycling and indoor cycling accessories, has hired Park City-based SIMBOL Communications to handle a variety of PR and marketing services for the foreseeable future. The brand has built a strong, loyal following, but as they continue to...
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March 23, 2021
ACR Electronics Acquires Satellite Communication Messenger and Outdoor Adventure App Provider Bivy
Fort Lauderdale, FL & Salt Lake City, UT on March 23rd, 2021– ACR Electronics, Inc. has announced the acquisition of Bivy, a privately-held satellite communication device and outdoor adventure app provider. The agreement enables safety and survival leader ACR Electronics to expand its portfolio of emergency beacons and life-saving products...
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March 23, 2021
Mammut Unveils Sustainable Product Collection for Spring 2021
(Williston, VT) March 22, 2021 – Mammut, premiere mountain safety and outdoor brand, launches its new spring 2021 product collection for climbing, mountaineering, hiking and everyday use. Launching today, the new collection highlights Mammut’s commitment to sustainability and includes the award-winning 9.5 Crag We Care Classic Rope made of virgin...
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March 23, 2021
The Gravity Vault Marin: Indoor Climbing Gym Now Under Construction
San Rafael, Calif. (March 23, 2021) – Indoor rock climbing is returning to Marin. The Gravity Vault Marin, a rock climbing gym for everyone from experts to first timers, is now under construction and set to open in the summer of 2021. Located in the newly built San Rafael Sports...
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March 23, 2021
LIV Cycling Debuts Latest “LIV Committed” Global Brand Campaign
NEWBURY PARK, Calif. (March 23, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today introduced the second installment of its global brand campaign Liv Committed, celebrating the resilience the cycling community has shown over the last year and the growing number of riders who are...
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March 23, 2021
Yakima’s Unprecedented EXO System is Available Now
LAKE OSWEGO, Ore., March 23rd, 2020 –Innovation has once again been the driving force at Yakima as they continue to evolve and push the envelope of versatility and functionality in product research and design. The Spring of 2021 will feature the release of the EXO System, as well as bring...
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March 22, 2021
Active Brands announces Christophe Merkel as new CEO
Active Brands, the Norway-based parent of Kari Traa, Johaug, Dæhlie Sportswear, Bula, Åsnes and Sweet Protection, appointed Christophe Merkel as the new CEO of the company, succeeding Espen Krogstad. Merkel has spent the past decade leading Nike’s growth in countries such as Japan, Poland, and Turkey, and joins Active Brands from the...
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March 22, 2021
Kane Footwear Releases New Colorway of Sugarcane-Based Slip-On in Honor of Earth Day
Westport, CT — Kane, the footwear brand with a mission to promote recovery for body and planet, has released a new colorway of its Revive slip-on in celebration of Earth Day. The Wasabi/Lime limited edition color combination of the Revive, released Tuesday, March 23rd, is part of Kane’s Earth Day...
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March 22, 2021
Bluebird Backcountry Doubles Down on Bear Mountain
(KREMMLING, CO - Mar. 22, 2021) — Bluebird Backcountry announced today that it had extended the lease at its current location and plans to call Bear Mountain home for the foreseeable future. The no-chairlifts, ski-patrolled backcountry ski area is the first of its kind. Located 40 minutes from both Steamboat...