March 13, 2024

Gourmet adventure meal company, Backpacker’s Pantry, announces new meals for Spring 2024

Boulder, Colo. (March 13, 2024)/OUTDOOR SPORTSWIRE/ – Boulder, Colo.-based Backpacker’s Pantry, the family-owned maker of gourmet adventure meals, announces five new delicious freeze-dried entrees for Spring 2024. The assortment includes comfort classics and new meals offering international flair. Having a long history in freeze-dried food manufacturing, the company leans on its...

March 12, 2024

GU Energy Labs announces Hebah Hefzy and Ngugi Kihara to run WSER

/OUTDOOR SPORTSWIRE/ – GU Energy Labs is pleased to announce the selection of ultra-runners Hebah Hefzy and Ngugi Kihara for the brand’s two sponsor entries for the 2024 Western States Endurance Run (WSER), the iconic 100-mile footrace from Palisades Tahoe to Auburn, California in late June. Hefzy and Kihara both represent...

March 11, 2024

Tailwind Nutrition Launches Rapid Hydration Drink Mix

Durango, Colo. (Mar. 11, 2024) /OUTDOOR SPORTSWIRE/ – Tailwind Nutrition, the leading provider of simple and complete nutrition products, has launched Rapid Hydration, an all natural electrolyte drink mix that quenches your thirst and rapidly replaces what you sweat out with the right blend of electrolytes and Vitamin C. The...

February 20, 2024

Tailwind Nutrition athletes and reigning Birkie champions prepare for largest Nordic race in America

Cable, Wis. (Feb. 20, 2024)/OUTDOOR SPORTSWIRE/ –Tailwind Nutrition athletes Alayna Sonnesyn (4x winner), David Norris (2023 winner) and Jessica Yeaton are gearing up for the 50th annual American Birkebeiner (The Birkie) nordic ski race on Feb. 24, where they will race from Cable to Hayward, Wisconsin. “The Birkie has been a...

February 15, 2024

Tailwind Nutrition announces 2024 sponsored athlete team

DURANGO, Colo. (Feb. 15, 2024)/OUTDOOR SPORTSWIRE/ – Tailwind Nutrition announces its 2024 Tailwind Athlete Team which includes 21 athletes whose specialties range across the spectrum of endurance sports. The team includes Tailwind athlete and ultrarunning icon Courtney Dauwalter, who last year won the Western States 100, Hardrock 100, and Ultra Trail du...

February 15, 2024

Itacate Foods, a Latin Cuisine Backpacking Meals Brand, Diversifies REI Co-op Shelves with Retail Partnership

SACRAMENTO, Calif. (Feb. 15 , 2024)/OUTDOOR SPORTSWIRE/ – Itacate Foods, the dehydrated meals brand bringing the richness of Latin cuisine and culture to the outdoors, proudly announces its retail partnership with REI Co-op. Founded by Martha Y Díaz in 2021, Itacate (meaning “food for the journey” in the Aztec language Nahuatl) offers...

January 17, 2024

Skratch Labs and Darby Communications Mix Up The Perfect PR Partnership

January, 2024 - Boulder, CO /OUTDOOR SPORTSWIRE/ – Skratch Labs, a Boulder, CO-based performance nutrition innovator that helps athletes and active people be better, proudly announces its partnership with Darby Communications, an Asheville, NC-based PR and digital marketing agency specializing in the outdoors, active lifestyle, and hunt/fish markets. Effective immediately, Darby...

January 16, 2024

GU Energy Labs funds 2024 scholarship for Alison Mariella Désir’s Alaskan BIPOC Running Camps

 Berkeley, CA (January 16, 2023)/OUTDOOR SPORTSWIRE/ – GU Energy Labs is pleased to announce the addition of athlete and activist Alison Mariella Désir to their roster for 2024. As a part of this relationship, GU has pledged two $1,000 scholarships to Alison Mariella Désir’s BIPOC-focused Running, Racing and Glacier Kayaking event in...

January 15, 2024

King Oscar USA Launches All-New Salmon Product Line

San Diego, Calif. (January 15, 2024) /OUTDOOR SPORTSWIRE/ - King Oscar, the legendary Norwegian seafood producer, is proud to announce the launch of a new line of Skinless & Boneless Atlantic Salmon in Extra Virgin Olive Oil in the US. “As a premium brand, our all-new salmon lineup elevates the...

December 12, 2023

Twisted Spoke | CBD HydroMix

/OUTDOOR SPORTSWIRE/ – What if there was a way to increase V02, lower blood lactate levels, make strenuous efforts feel more “fun,” and improve the efficiency of heavy breathing during exercise? A recent study monitored the effects of 300mg CBD on the performance of nine endurance athletes. In a double-blind...