PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 10, 2017
Ibex Outdoor Clothing Will Attend Outdoor Retailer to Defend Public Lands
White River Junction, VT (February 10, 2017) – Ibex Outdoor Clothing today announced that it is limiting the size of its Outdoor Retailer presence in direct response to Utah Governor Herbert’s continued attack on public lands. “Outdoor Retailer cannot stay in Utah,” stated Ted Manning, CEO of Ibex Outdoor Clothing. “And until...
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February 10, 2017
Peak Design Joins Boycott of Outdoor Retailer in 2017 Over Concern of Bear’s Ear National Monument
San Francisco, CA (Feb, 10 2017) — In response to steps taken by the Utah legislature to rescind the designation of the Bear’s Ear National Monument in Southeastern Utah, Peak Design, maker of essential carry equipment and camera accessories, has decided to boycott the 2017 Outdoor Retailer. Peak Design strongly believes...
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February 9, 2017
Black Diamond Equipment Earns Trade Honors for Fall 2017 Products
Black Diamond Equipment®, a global innovator in climbing, skiing, mountain sports equipment and apparel, collected several industry and media awards at the recent Outdoor Retailer Winter Market and ISPO Munich tradeshows. “Black Diamond Equipment is honored to have earned several recent industry accolades,” said John Walbrecht, president of Black Diamond...
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February 9, 2017
All Good Aims To Educate Consumers on the Dangers of Oxybenzone Sunscreens Through #ReefFriendly Campaign
Morro Bay, CA (February 9, 2017)—All Good—makers of organic skincare, healing and sun protection products—aims to educate consumers on the dangers of oxybenzone, a chemical found in sunscreen and personal care products known to damage and kill coral reefs. With a greater understanding of the impacts of Oxybenzone on marine...
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February 9, 2017
Hydro Flask Welcomes New Directors to Leadership Team
Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks, now a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the addition of two new senior directors. Yiorgos Makris joins Hydro Flask as Director of Marketing and John Cupit joins as Director of Design. Makris most recently...
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February 9, 2017
Wild Women’s Project Expands 2017 Trips — Fostering Social Change, Environmental Impact and Innovation
Durango, CO (February 9, 2017) Wild Women’s Project, an intimate weekend immersion gathering women to converse and ignite action on social change, environmental impact and innovation is focused on cultivating more women leaders. What began as a select high country hut trip in July of 2016, has evolved into a place...
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February 8, 2017
Katadyn BeFree Wins ISPO Gold Award
The Katadyn BeFree earned a prestigious Gold Award at ISPO Munich 2017 in the outdoor segment for its ultra-light, compact design and trusted filtration performance. The ISPO jury stated, “Making something so simple, so easy to use is hard to do. Katadyn managed to design a bottle that is just perfect.” The Swiss leaders...
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February 8, 2017
Superfeet Finds Perfect Fit with Momentum Media PR as Public Relations Agency of Record
Boulder, CO (February 8, 2017) – Superfeet, the leading insole brand with 80% market share in the active lifestyle and outdoor markets, announces Momentum Media PR as the brand’s agency of record, effective immediately. Celebrating their 40th anniversary in 2017, the Superfeet brand selected Momentum Media PR to drive brand communications and increase brand awareness, from...
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February 8, 2017
LifeStraw’s Follow the Liters Program Reaches Milestone, Providing Safe Drinking
LAUSANNE, Switzerland (Feb. 8, 2017) – LifeStraw, a global leader in developing innovative filtration and purification products for safe drinking water, is launching a big year of developments with its third annual Follow the Liters campaign in western Kenya from February 13 –24. At the end of the two weeks, the humanitarian campaign will reach a major milestone, bringing sustainable access to safe water to more than 618,000 school children. LifeStraw promises that this major feat is only the beginning of a high- impact year marked by a brand licensing partnership...
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February 8, 2017
Craghoppers Introduces New Lightweight Women’s Collection
Portsmouth, NH (February 8, 2017) – Lightweight, insulating jackets are everyone’s must have in winter. Craghoppers has released a collection of lightweight jackets that are a fit for any occasion. The Women’s Lightweight Collection for Winter 17 includes GORE WINDSTOPPER integration, easily compactable, and excellent insulating ratings. Not only will products...
