PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 12, 2026
Enjoy Nonstop Fishing Adventure during “Reel Coast Thursdays” on World Fishing Network
DENVER /OUTDOOR SPORTSWIRE/ - Celebrate the challenge and excitement of coastal fishing adventures on World Fishing Network every Thursday night during “Reel Coast Thursdays,” a promo lineup starting at 6 p.m. ET that spotlights a colorful variety of fishing pursuits and destinations shared by expert anglers who love sharing their fishing...
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January 9, 2026
PACKFIRE Announces Popfly Partnership
January 9, 2026 /OUTDOOR SPORTSWIRE/ — PACKFIRE, the portable fire pit brand built for adventure, announced a new partnership with Popfly, the creator marketing platform helping outdoor brands connect with trusted creators and streamline collaboration. With Popfly’s technology, PACKFIRE is building an expanded influencer and ambassador program designed to deepen...
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January 9, 2026
Test Your Limits with “Survival Saturdays” GAME & FISH TV This January – The Ultimate Destination for Outdoor Adventure
DENVER (January 9, 2026) /OUTDOOR SPORTSWIRE/ – The ultimate test of grit and resilience is happening now on “Survival Saturdays” on GAME & FISH TV, a dynamic new FAST (Free Ad-supported Streaming TV) channel powered by Outdoor Sportsman Group. Every Saturday in January, settle in for three hours of streaming...
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January 8, 2026
VALLON announces plastic cleanup partnership with CleanHub
Amsterdam (January 8, 2026 /OUTDOOR SPORTSWIRE/ - VALLON, the outdoor eyewear brand, has announced a new partnership with CleanHub to continue its plastic cleanup commitment - pledging 1 kilogram of plastic waste is collected and recycled for every pair of eyewear sold. Rooted in their connection to the outdoors, the...
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January 8, 2026
Outdoor Research Introduces New Athlete Glove Team
Seattle, WA (January 8, 2025) /OUTDOOR SPORTSWIRE/ - Outdoor Research, the Seattle-based outdoor brand known for its field-tested gear and apparel, announces its Athlete Glove Team—a collective of elite ski and snowboard athletes who trust OR gloves and mitts across competition, filming, freeride, and backcountry environments. Their consistent use throughout...
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January 8, 2026
RVDA Offers Digital and Print Marketing Opportunities to Reach Top RV Dealers
Fairfax, VA (January 8, 2026) /OUTDOOR SPORTSWIRE/ – The RV Dealers Association (RVDA) has released its 2026 media kit and editorial calendar for industry partners who are interested in learning more about the association’s digital marketing and advertising opportunities. The kit, which is available here, contains valuable information on the...
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January 7, 2026
Halfpipe gold medalist Aaron Blunck renews partnership with Mainers while vying for fourth Olympic run in Cortina
Portland, Maine /OUTDOOR SPORTSWIRE/ - Mainers, the Maine-based maker of premium cold-weather gloves and mitts, is pleased to announce the renewal of its partnership with three-time U.S. Olympic halfpipe star Aaron Blunck, reaffirming his commitment to elite performance and rugged, dependable gear as he competes through the final qualifying events...
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January 7, 2026
Get Hooked on the Wild with “Sunday Sportsman” Sunday Evenings on Sportsman Channel
DENVER (January 7, 2026) /OUTDOOR SPORTSWIRE/ – Sundays just got wilder with Sportsman Channel’s “Sunday Sportsman” lineup, which brings the thrill of the hunt and the beauty of the outdoors straight to the easy-back recliners every Sunday night from 8-11 p.m. ET. Packed with advice from trusted experts such as...
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January 6, 2026
La Sportiva Opens Salt Lake City Retail Location
BOULDER, Colo. (January 6, 2025) /OUTDOOR SPORTSWIRE/ — La Sportiva, maker of the world’s finest mountain gear, today announced the opening of its newest retail store in the United States. The new store is located at 368 West 600 South in Salt Lake City, Utah, and is slated to open...
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January 5, 2026
BOTE Expands Kayak Line with New Koda Aero
MIRAMAR BEACH, Fla. (January 5, 2026) /OUTDOOR SPORTSWIRE/ — BOTE (https://www.boteboard.com), the industry leader in innovative paddle craft and water lifestyle gear, today announces the launch of the Koda Aero Inflatable Kayak, a sleek, stable sit-in kayak built for recreation and light exploration. Compact, lightweight, and quick to set up,...

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