January 22, 2025

KOO Eyewear Continues Partnership with Red Bull – BORA – hansgrohe through 2025

UK (January 22, 2025) /OUTDOOR SPORTSWIRE/ -  Premium Italian eyewear brand, KOO Eyewear, has announced the continuation of their official partnership with the professional German cycling team, Red Bull - BORA - hansgrohe. KOO Eyewear and Red Bull - BORA - hansgrohe kick started their 2025 race calendar with the...

January 22, 2025

Reflo Introduces “Reloop” Sustainable Technology Into Teamwear to Radically Reduce Sportswear Waste

January 22, 2025 /OUTDOOR SPORTSWIRE/ - Reflo, the sustainable performancewear brand, has introduced its pioneering Reloop by Reflo technology to teamwear in a move set to redefine the sportswear industry. Recycled and recyclable, Reloop garments are crafted from 100% mono-fibre recycled materials, specifically designed to be recycled at the end...

January 21, 2025

Huk Casts Wider Net with Obviouslee to Drive Growth Among Lifestyle Audiences

CHARLESTON, S.C. (January 21st, 2025) /OUTDOOR SPORTSWIRE/ – Obviouslee, a full-service, strategic marketing agency, and Certified B Corporation, announced today that it has been selected by Huk as its media relations agency of record to amplify national brand awareness - expanding Huk’s leadership within the fishing industry to broader outdoor...

January 21, 2025

Klean Kanteen and Mossy Oak Collaborate on Sustainable Drinkware

WEST POINT, MS (January 21, 2025) /OUTDOOR SPORTSWIRE/  – Klean Kanteen, a pioneer in creating reusable food and beverage containers with over two decades of sustainable innovation, and Mossy Oak, a leading outdoor lifestyle brand deeply committed to conservation, are thrilled to announce a collaboration aimed at promoting environmental stewardship...

January 21, 2025

Black Diamond Equipment Partners with Rainier Mountaineering, Inc. (RMI) Expeditions for Field Testing and Product Innovation

SALT LAKE CITY – January 21, 2025 /OUTDOOR SPORTSWIRE/ – Black Diamond Equipment®, a global leader in climbing, skiing, and mountain sports apparel and gear, has partnered with the premier mountain guiding service Rainier Mountaineering Inc. (RMI) Expeditions, one of the largest guides services in the US with over 70...

January 21, 2025

Moultrie Showcases Industry-Leading Connected Hunting Ecosystem at SHOT Show 2025

BIRMINGHAM, Ala. (January 20, 2024) /OUTDOOR SPORTSWIRE/ — Moultrie, the undisputed leader in connected hunting technology, invites SHOT Show attendees to experience the future of hunting technology and property management at Booth #80615. As the dominant force in the connected outdoor market, Moultrie stands alone in delivering a truly integrated...

January 21, 2025

Introducing the “IT’S A VUARNET DAY” Campaign and the Fall Winter 2024 – 2025 Collection

January 21, 2025 /OUTDOOR SPORTSWIRE/ - Vuarnet, the legendary French eyewear brand, is proud to unveil the new “IT’S A VUARNET DAY” brand relaunch campaign for Fall Winter 2024 - 2025. It celebrates the brand’s iconic tagline originally coined during the Los Angeles 1984 Summer Olympics. This bold initiative celebrates...

January 21, 2025

Wildflower Experience Expands Legacy with New Sponsors and Charities for 2025

Monterey, CA – (January 21, 2025) /OUTDOOR SPORTSWIRE/ – The 2025 Wildflower Experience is set to deliver an unforgettable weekend of endurance sports and festival celebrations while unveiling an exciting new lineup of sponsors and charity partners. Taking place May 2-4, 2025, at Lake San Antonio, this 36th annual event...

January 21, 2025

Under Armour and BlacktipH Announce New Partnership

/OUTDOOR SPORTSWIRE/ - Under Armour today announced a multiyear partnership with BlacktipH, the world’s leading fishing show in subscribers and viewers, and a powerhouse in outdoor content development. This collaboration brings together Under Armour’s innovative product engine and athlete roster with the unparalleled experience, reach, and influence of BlacktipH in...

January 21, 2025

Elevate Your Exploration with Danner X Brandblack

Portland, Ore. /OUTDOOR SPORTSWIRE/ - Brandblack and Danner have joined forces to deliver a fresh spin on the fan-favorite Mountain Light silhouette that sets a new standard of design excellence. The L.A.-based performance footwear company's attention to detail and commitment to innovation perfectly complement Danner’s unmistakable craftsmanship in a limited-edition...