PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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October 30, 2025
Now Streaming: New JUST SHOT™ Series with Bill Winke on MyOutdoorTV
DENVER (October 30, 2025) /OUTDOOR SPORTSWIRE/ – Renowned outdoor expert Bill Winke has partnered with MyOutdoorTV (MOTV) in a multi-year agreement that brings multiple series to the platform, including the drop of MOTV original, exclusive production of JUST SHOT™: Rut Hunting Strategies with Bill Winke to join existing original production of...
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October 29, 2025
GUNNER® Marks 10 Years with Limited-Edition Legacy Series Honoring the Kennel That Started It All
NASHVILLE, Tenn. (October 29, 2025) /OUTSIDE SPORTSWIRE/ – GUNNER®, trusted for building crash-tested kennels proven to save dogs in real wrecks, launches the Legacy Series – a limited-edition collection celebrating 10 years of overbuilt, Made-in-USA gear. Inspired by time spent in the field with family, friends, and dogs, the Legacy Series pays tribute...
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October 29, 2025
Craft Sportswear and Lucia Pizza Serve Up a Limited-Edition Kype Pro Model Ahead of the New York City Marathon
BORÅS, Sweden (October 29, 2025) /OUTDOOR SPORTSWIRE/ – Just in time for the New York City Marathon, Craft Sportswear is serving up something fast and fresh with the limited-edition Craft x Lucia Kype Pro, a performance running shoe inspired by one of New York’s most iconic culinary staples. Designed in...
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October 29, 2025
Renowned mountain brand Peak Performance to open new retail location in Vancouver
Vancouver, BC (October 29, 2025)/OUTDOOR SPORTSWIRE/ - Peak Performance, the renowned Scandinavian outdoor brand, is expanding its Canadian presence with the opening of a second retail location in Vancouver. The new store will begin trading on November 29 at 813 Burrard St, Vancouver, BC V6E 1A7, right in the heart...
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October 29, 2025
PrimaLoft Reaches New Heights with UltraPeak™ and A Reinvigorated Innovation Pipeline, Including Six Next-Gen Insulations
Latham, N.Y. (October 29, 2025) /OUTDOOR SPORTSWIRE/ – Innovation takes its next great leap as PrimaLoft, Inc., the global leader in high-performance, sustainable insulation, today announced a major expansion of its product portfolio, introducing six new products designed to unlock new possibilities in outdoor apparel and accessories. The cornerstone of...
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October 29, 2025
Hunting Haunts Take Over on Halloween on GAME & FISH TV – The Ultimate Destination for Outdoor Adventure
DENVER (October 29, 2025) /OUTDOOR SPORTSWIRE/ – This Halloween on GAME & FISH TV, a dynamic new FAST (Free Ad-supported Streaming TV) channel powered by Outdoor Sportsman Group, is “Hunting Haunts,” 12 hours of streaming hunting & fishing adventures from 6 a.m. - 6 p.m. ET. where the search for...
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October 28, 2025
Popfly Recruits Demitra Carter as Director of Influence
COSTA MESA, Calif. [Oct. 28, 2025] /OUTDOOR SPORTSWIRE/ - Popfly, the leading creator platform for adventure brands, announces the appointment of Demitra Carter as its new Director of Influence. With a proven track record in building digital communities and driving results for global brands, Carter will work with Popfly to...
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October 28, 2025
Wiley X Opens First-Ever Pro Shop at Frisco, Texas Headquarters
FRISCO, Texas (October 28, 2025) /OUTDOOR SPORTSWIRE/ - Wiley X, a global leader in premium protective eyewear, is proud to announce the opening of its first brick-and-mortar retail location. The new Wiley X Pro Shop is located at the company’s global headquarters in Frisco, Texas. The Wiley X Pro Shop gives...
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October 28, 2025
Outdoor Industry Association Unveils 2026 Convening Roadmap, Revives Industry-Favorite Events, and Launches Virtual Town Hall
BOULDER, CO (October 28, 2025) /OUTDOOR SPORTSWIRE/ - Outdoor Industry Association (OIA) is proud to announce a dynamic lineup of events for the coming year, reaffirming its role as the strategic backbone of the outdoor industry. With the return of long-celebrated gatherings, bold new partnerships, and an emphasis on meaningful engagement,...
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October 28, 2025
Momentum Builds for The Running Event 2025 with 360 Brands Confirmed
PORTLAND, Maine (October 28, 2025) /OUTDOOR SPORTSWIRE/ - The Running Event (TRE), North America’s premier run specialty retail conference and trade show, is gearing up for its largest show to date. Taking place December 2–4, 2025, at the Henry B. González Convention Center in San Antonio, Texas, TRE will bring together the global...
