PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 7, 2019
United By Blue Seeks to Change the 44 Million Pounds of Trash Dumped Daily into our Oceans, Launches #QuitSingleUse Pledge on World Oceans Day, June 8
PHILADELPHIA, June 7, 2019 — Today, United By Blue, the outdoor brand focused on ocean conservation that has removed over 1.7 million pounds of trash from the world’s oceans and waterways, is evolving its mission of tackling ocean plastic by taking a pledge — to remove the company’s use of...
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June 7, 2019
From Basecamp to Backcountry: Sierra Designs Debuts New Tents
June 7, 2019 - Boulder, CO- After more than 50 years of creating beautiful, functional and attainable equipment, Sierra Designs knows quality gear and affordability don’t have to be mutually exclusive. Staying true to their legacy, the heritage brand introduces a range of new and highly versatile tents to their S20 collection....
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June 7, 2019
Merrell Launches Bare Access XTR trail runner and “The Running Pastor” film
ROCKFORD, Mich. (June 7, 2019) — “The Running Pastor” featuring Sverri Steinholm follows the Faroese pastor as he shares his experiences living in and serving the Faroe Islands community. As an avid trail runner, Steinholm uses his time on the trails to work through not only his personal conflicts, but the...
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June 6, 2019
Tailwind Nutrition On-Site for all Outerbike Events in 2019
Durango, CO – Tailwind Nutrition will be providing its Endurance Fuel for all Outerbike events beginning with Sun Valley, Idaho June 21-23. Riders will be able to refill their water bottles and hydration packs with Tailwind’s simple and complete fuel before returning to over 400 miles of singletrack in Sun Valley....
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June 6, 2019
Deuter USA hires industry veteran Jonathan Degenhardt to lead marketing for Deuter and Ortovox
LONGMONT, Colorado – Deuter USA is pleased to announce the addition of Jonathan Degenhardt, who assumes leadership of the marketing teams of German heritage backpack brand Deuter and backcountry safety pioneer Ortovox in the U.S. market. Degenhardt’s career in the outdoor industry spans years of specialty retail experience and leadership...
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June 6, 2019
Yakima to Unveil Products for Fall 2019 at Outdoor Retailer Summer Market
LAKE OSWEGO, Ore., June 6, 2019– For 40 years, Yakima has built its reputation as the global leader in vehicle racks by providing innovative and reliable cargo solutions for outdoor enthusiasts of all kinds. For Fall 2019, the brand is excited to announce its long-anticipated entry into the recreational fishing...
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June 6, 2019
Airhead debuts new brand aesthetics at Outdoor Retailer Summer Market
Denver, CO (June 6, 2019)- Airhead, the leader in family watersports, is introducing an updated brand identity, brand guidelines and enhanced website. The refreshed look will better reflect Airhead’s journey since its founding in 1991: a premium watersport brand focused on creating high-quality fun products for families and their friends....
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June 6, 2019
Black Diamond Equipment Launches Performance Footwear
SALT LAKE CITY, June 6, 2019–Black Diamond Equipment, a global innovator in climbing, skiing and mountain sports equipment, announces its new performance footwear collection debuting at Outdoor Retailer Summer Market, June 18-20, in Denver. “Black Diamond’s spring’20 performance footwear collection is an obvious extension of our climbing shoe line,” states...
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June 6, 2019
PrimaLoft® NEXT: Where Insulation Meets Fabric
LATHAM, N.Y.(June 06, 2019) – PrimaLoft, Inc., the leader in advanced material technology, today introduced PrimaLoftâNEXT, a brand new, innovative textile platform that combines the thermal advantages of insulation with the versatility of fabric. PrimaLoft NEXT provides unmatched freedom for the design of garments that deliver lightweight warmth and breathability,...
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June 6, 2019
MSR® Habitude™ Tents Provide Adventurous Families with Standing-Height Shelters They can Trust
SEATTLE, Wash. (June 6, 2018) — Since the debut of its first shelter in 1973, Seattle-based Mountain Safety Research® (MSR®) has set the standard for high quality backpacking tents and shelters. MSR extends its renowned tent line with its new ultra-durable standing-height Habitude™ Tent Series, built with families in mind,...
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June 6, 2019
Royal Robbins Introduces Eco-Friendly Hemp Travel Socks
SAN FRANCISCO, Calif. (June 6, 2019) — Royal Robbins, the world’s leading sustainable travel apparel brand, today announced the launch of Hemp Travel Socks, a new product category specifically designed to meet the rigors of active travel through a highly sustainable material solution. Available in stores beginning February 2020, the Royal...
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June 6, 2019
Aventura Embraces the Art of Slow Living with Spring ’20 Collection
Reno, NV – Family owned and operated, sustainable women’s clothing company, Aventura, is introducing a spring collection that is jam packed with fresh styles designed for living in all day, every day. Since Spring 2018, Aventura has been committed to working with Fair Trade Certified™ factories to support sustainable livelihoods...
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June 5, 2019
Toray’s New Nylon Textile Offers Improvements In Water Repellency and Durability With a Lower Environmental Burden
Toray Industries, Inc. announced that using a proprietary composite spinning technology called NANODESIGN®, Toray Industries has created a new nylon textile, one that delivers high water repellency despite using a DWR treatment with a lower environmental cost. The textile’s structure has microscopic slits running lengthwise on the yarn. Water repelling...
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June 5, 2019
Zion National Park Celebrates 100 Years with Zion Forever Film and Concert with Sting and the Utah Symphony
SPRINGDALE, Utah– June 5, 2019 – Zion National Park Forever Project, Zion’s official nonprofit partner, is passionate about its centennial goal to transform allvisitors of Zion National Park and the Greater Zion Landscape into “Keepers” of those sacred lands. The nonprofit’s new “We the Keepers” centennial campaign will kick off...
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June 5, 2019
Uncharted Supply Co.© Launches New Line of Preparedness Products at Outdoor Retailer
PARK CITY, Utah (June 5, 2019) – Uncharted Supply Co.©, maker of industry leading emergency preparedness products, is proud to announce three exciting new products that will debut at Outdoor Retailer Summer Market (booth #24138-SL).The SEVENTY2™Pro Survival Kit, Triage Kit and Rapid Raft offer adventurers, outdoor enthusiasts and preparedness junkies...
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June 5, 2019
DMM Launches Expansion in North American Climbing Market
BOULDER, Col, June 5, 2019 – DMM, the last remaining UK-based climbing hardware manufacturer, announced expansion plans for the North American market today that include a new U.S. office, new sales structure, and focused product assortment to serve specialty outdoor retailers and climbing gyms. DMM North America LLC has recently...
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June 5, 2019
360 Adventure Collective Announces Second-Annual On Snow Demo Schedule
Asheville, NC — June 5, 2019—360 Adventure Collective, a trusted association for outdoor and winter sales reps on the East Coast, has announced On Snow Demo dates and venues providing on-snow testing experiences in New England up through 2022. For 2020 the Collective will return to Pico Mountain for two...
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June 5, 2019
The Conservation Alliance Hosts Successful Backyard Collective Event in Vancouver, B.C.
BEND, Ore. (June 5, 2019) – The Conservation Alliance held its Backyard Collective event in North Vancouver, British Columbia on Friday, May 31. The stewardship project drew 45 volunteers from six member companies, two conservation partners and one local non-profit. The volunteers worked in support of North Shore Mountain Biking...
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June 5, 2019
Liv Cycling Introduces All New Avail Advanced Lineup
NEWBURY PARK, Calif. (June 5, 2019) – Liv Cycling, the company dedicated to getting more women on bikes, has introduced the all new Avail Advanced, its line of endurance-focused road bikes. The compact road frame design creates a lighter, stiffer, smoother ride with a better fit for women who enjoy...
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June 4, 2019
The American Alpine Club to Double Down on Climate Advocacy
Golden, CO (June 4, 2019) — The American Alpine Club (AAC), the country’s oldest and largest climbing advocacy organization, represents an outdoor community whose ethos is inextricably linked to healthy mountain environments and ecosystems. It is time that the Club addresses climate change as a direct threat to the climbing community and...
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June 4, 2019
Klean Kanteen Adds TKWide to Thermal Kanteen Line
CHICO, Calif. (June 4, 2019) – Klean Kanteen, a leader in the reusable drinkware space, continues to raise the bar on thermal performance capabilities with the launch of the new TKWide line. Featuring the unprecedented TK Closure™ system and Climate Lock™ double-wall vacuum insulation to help lock-in temperature for longer,...
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June 4, 2019
Operations, Product Development, Sales and Technical Support Growth: HeiQ announces HeiQ China and HeiQ Taiwan
Celine Huang 黄秀蔚is named Chief Executive Officer for HeiQ Greater China and Ming Wen Liang 梁銘文is named Chief Executive Officer HeiQ Taiwan. Huang, with her background as a general manager of a large player in the same industry brings a total of over 20 years of solid testing lab, agent...
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June 4, 2019
LOGE Camps and Rainier Beer Present Their Unique 2019 Outdoor Concert Series
SEATTLE, Wash. (June 4, 2019) – Summer just got a lot more fun as LOGE Camps [pronounced ‘lodge’] announces its exciting new partnership with Rainier Beer to present the 2019 Outdoor Concert Series. Now in its second year, this one-of-a-kind Outdoor Concert Series is fast becoming the musical event of...
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June 4, 2019
Eagle Creek Picks Second Quit Your Job and Travel Winner
Denver, Colorado (June 4, 2019) – Austin based Liz Schepel, who has worked with undocumented minors for the past nine years will now get to travel to Latin America to learn more about the birthplace of many of the kids she works with and how they got to the U.S....
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June 3, 2019
Outdoor Skills Tested at World T.E.A.M.’s Inclusive Adventure Team Challenge New York
Harris, New York, June 3, 2019 – Seventeen young athletes with varying abilities from The Center for Discovery (TCFD) are joining 30 experienced outdoor sports coaches for the June 6-8 Adventure Team Challenge New York, an inclusive team adventure program from national non-profit World T.E.A.M. Hosted each summer since 2010,...