PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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September 4, 2018
Personal Shark Deterrent Myths Busted!
Ocean Guardian, powered by Shark Shield Technology, is the world’s only scientifically proven and independently tested electrical shark deterrent, yet myths about whether it works and that it attracts sharks still exist, preventing this proven safety technology being broadly adopted. Today, marine biologist and shark conservationist, Amanda Elizabeth, provides the...
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August 31, 2018
Sweet Protection Enhances Sales and PR Efforts With Addition of Two New Agencies
Boulder, CO (August 31, 2018) - Sweet Protection, makers of high-performance helmets and protective gear, announced today the hiring of two specialized agencies to bolster Sales and PR efforts for their brand in North America. Massachusetts based Read & Run, Inc. will manage New England sales for Sweet Protection’s products,...
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August 31, 2018
Earth Treks Opens North America’s Largest Climbing Gym
ENGLEWOOD, Colo. (August 31, 2018) – Earth Treks Climbing and Fitness announced today the official opening of North America’s largest indoor climbing gym. The 53,000 square foot facility in Englewood, Colorado will feature world-class climbing and bouldering, along with amenities such as a yoga studio, fitness and cardio zones, climbing...
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August 30, 2018
Deuter withdraws from trial participation in Walmart premium outdoors platform
LONGMONT, Colorado – Deuter USA today announced that it will not participate in Walmart’s new premium outdoor online store, curated by Moosejaw. As part of a trial arrangement, Deuter products were present on the site at the time of its August 27, 2018 launch. All Deuter products are expected to...
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August 30, 2018
Kokatat’s 2019 products make a splash
ARCATA, California — At two recent trade shows, Outdoor Retailer and Paddlesports Retailer, Kokatat put on display its 2019 product line, cementing the company’s 48-year legacy as the leading manufacturer of high-performance paddling gear. Chief among Kokatat’s new offerings for 2019 is a pinnacle product for serious sea kayakers: Kokatat’s...
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August 30, 2018
A jacket needs to do “more”
ELKTON, MD, – adidas Originals has introduced a GORE-TEX jacket with the patented packable technology KARKAJ designed in partnership with functional clothing pioneer Conroy Nachtigall. adidas Originals wanted to create a lightweight, packable, reliable solution that protects from the weather by using the waterproof-breathable GORE-TEX product technology. The outcome is...
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August 30, 2018
Sweet Protection Glides into Winter with High Honors
Broomfield Colo, - Sweet Protection, designers of cutting-edge snow, bike, and paddle sports helmets is honored to win the 2019 Backcountry Magazine Editors’ Choice Award. This product award is one of the most prestigious in the core winter industry, given annually in recognition of outstanding innovation in design, materials, and...
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August 29, 2018
Colorado’s Adventure Team Challenge Tests both Adaptive and Able-Bodied Athletes
Eagle, Colorado, August 29, 2018 – Adaptive and able-bodied athletes will travel from across the United States to Colorado’s Gore Mountain range northeast of Eagle for the September 6-9 Adventure Team Challenge Colorado. Hosted annually since 2007, each team includes five athletes, two being adaptive athletes with disabilities ranging from...
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August 29, 2018
Thule introduces all-new premium platform hitch rack and two new hydration pack collections at Interbike 2018, in Reno, Nevada, USA.
(Seymour, Conn., August 29, 2018) – Thule is excited to showcase its latest product offerings within its core categories at this year’s Interbike International Expo. New to the Racks & Carriers offering is the Thule Helium Platform hitch rack. With the ability to carry bikes without frame contact, a premium...
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August 29, 2018
Superfeet Fall 2018 Footwear Collection Lands On-Shelf and Online
FERNDALE, Wash. (August 29, 2018) – Following several successful seasons, Superfeet footwear continues to bring head-turning styles to an industry that it’s turning inside out, literally. By building their shoes from the inside out and bringing the unmistakable shape and support crafted by 40+ years of experience, Superfeet begins each...
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August 28, 2018
KAVU Unleashes Fall 2018 Collection, Concedes Winter is, Indeed, Coming
Seattle – KAVU, Seattle’s iconic outdoor apparel and accessory manufacturer, has decided to release the new fall 2018 line, despite concerns about ushering in the colder months and Seattle’s inclement weather. “Some of the staff thought summer wasn’t quite long enough this year so they asked we delay the release...
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August 28, 2018
Black Diamond Sends Walmart Cease and Desist
August 28, 2018 - Black Diamond Equipment, Ltd., a global leader of innovative active outdoor performance equipment and apparel, today sent Walmart a cease and desist notice in response to news Monday announcing the launch of a new outdoor website on Walmart.com curated by Moosejaw. The letter directed Walmart to cease...
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August 28, 2018
Merrell Names Adam Craig as Vice President Sales, U.S.
(ROCKFORD, Mich., Aug. 28, 2018) — Merrell, the outdoor performance brand, today announced the appointment of Adam Craig to the position of Vice President of Sales, U.S. reporting directly to Merrell President, Sue Rechner. For the last 20 years, Craig has been with Columbia Sportswear in various sales roles. Since 2013, he...
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August 28, 2018
Astral Pays Tribute to River Roots with Limited Edition GreenJacket & Rassler 2.0
(August 28, 2018 - Asheville, NC) – For the past nine years, Astral has released a highly anticipated limited edition GreenJacket PFD. The Limited Edition Program at Astral is the Crown Jewel of the brand’s product. The story and attention to design detail makes these life jackets not only best in class,...
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August 28, 2018
Balega and TriggerPoint Partner with Ragnar Series to Become Official Sock and Foam Roller Brands of the Race
Durham, N.C. (August 28, 2018) – Balega, a leading performance sock brand in the run specialty market, and TriggerPoint, the market leader in foam rolling, movement products and education, announce their partnership with Ragnar, the premier series of overnight road and trail running relay adventures in the United States. The...
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August 28, 2018
SOG’s new PowerPint and PowerLitre multi-tools deliver big performance
LYNNWOOD, Wash. – SOG Knives & Tools adds to its history of multi-tool innovation with the introduction of two new, smaller, lightweight multi-tools designed to tackle the everyday adventures that life delivers. SOG’s just-released PowerPint and PowerLitre are smaller versions of their full-bodied brethren – lighter and more compact –...
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August 28, 2018
Yuba Launches New Electric Supermarché Cargo Bike
Cotati, CA USA (August 28, 2018) - Yuba Bikes is excited to introduce a new electric bike to their growing fleet of bikes, the Electric Supermarché. Building off the front-loading Supermarché, Yuba partnered with Bosch to offer an electric pedal assist option to consumers. Yuba has been designing and manufacturing...
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August 28, 2018
5.11 Tactical Announces Tom Davin transition to an advisory role. Names Francisco Morales as Chief Executive Officer and Matt Hyde as Executive Chairman.
Irvine, Calif. - 5.11 Tactical (“5.11” or the “Company”), the world’s leading innovator of purpose-built gear, announced today that Francisco Morales, Co-founder and President of 5.11, has been appointed as the Company’s Chief Executive Officer, effective September 4, 2018. Mr. Morales will also be appointed to the Company’s Board of...
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August 27, 2018
Hobie Revolutionizes an Icon with the All-New Mirage Outback®
OCEANSIDE, CALIFORNIA. - Hobie, the leading manufacturer of pedal kayaks and other premium watercraft, today announce a new evolution of the world’s most popular pedal kayak, the Mirage Outback. The new Outback blends technical innovation and twenty years of consumer feedback to continue the Mirage’s position as the best kayak on...
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August 27, 2018
New Hobie Compass Duo Tandem Kayak Launches at Paddlesports Retailer 2018
OCEANSIDE, CALIFORNIA – Hobie, the leading manufacturer of pedal kayaks and other premium watercraft, today announces an exciting addition to the lineup of award-winning pedal-drive kayaks. The Mirage Compass Duo kayak from Hobie brings a new level of refinement and technology to the tandem kayak category. “The Mirage Compass Duo...
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August 27, 2018
Vibram® Honors Jim Whittaker at American K2 Celebration
NORTH BROOKFIELD, Mass. (August 27, 2018) – Vibram, the worldwide leader in high performance soles and creator of Vibram FiveFingers and other premium rubber products, today announces its support of The Mountaineers 40th Anniversary Celebration of the American K2 climb. The anniversary takes place the week of September 5-11, 2018...
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August 27, 2018
Stegmann Linz Leather Clogs – Making a Statement With Comfort
Richmond, VA (August 27, 2018) – Combining the iconic styling of Stegmann wool clogs with trend-worthy new upper materials and finishes, the Linz Leather Clogs offer a more youthful look, but with uncompromising quality and comfort. Since 1888, Stegmann has been handcrafting clogs, using traditional and proprietary methods perfected over...
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August 27, 2018
#SafeOutside Day of Action and Support for Climbing and Outdoor Supports Survivors and Addresses Sexual Harassment and Sexual Assault
(Seattle Wash., Aug. 27, 2018) – Today, the climbing and outdoor communities join together in a united front to support survivors and address sexual harassment and sexual assault (SHSA) through #SafeOutside, an independent grassroots initiative designed to combat SHSA. Climbing and outdoor organizations around the world have joined forces to...
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August 27, 2018
Limited Edition: White’s Boots X Iron and Resin MP Service Boot
Ventura, CA, August 27th, 2018 - Iron & Resin has been making their very own line of goods right out of Ventura, CA since 2011. As a brand that lives by world class surf breaks and seaside racetracks, where ghosts of a once towering oil industry still linger in the...
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August 23, 2018
Meteorite PR Bolsters Its Footprint and Online Presence
(Boulder, Colorado – August 23, 2018) — Meteorite PR, the Boulder-based frontrunner in small-batch outdoor focused public relations, has named Michael Eisenbrown Communications Manager. Eisenbrown will focus on Meteorite’s clients; Melvin Brewing, Oberalp Group (Dynafit, Salewa, Pomoca and Wild Country) and the newly signed Sweet Protection while running point on...