PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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August 8, 2018
Hydro Flask Garage Sale Raises Nearly $80,000 for The Conservation Alliance
Bend, OR (August 8, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is honored to award over $79,500 in charitable contributions to The Conservation Alliance as beneficiary of its annual garage sale...
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August 7, 2018
Lensbaby Inspires New Audiences With the Fun and Accessible Sol 45
Portland, OR (August 7th) - Lensbaby—makers of award-winning creative effects lenses, optics and accessories—announces the launch of their most playful and accessible lens yet, the Sol 45. “Sol 45 opens up a new creative experience for those who want to dip their toes in the Lensbaby pool,” said Craig Strong Lensbaby Co-Founder and CCO....
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August 7, 2018
MSR® 4L Trail Base™ Water Filter Kit Provides Two Filter Modes in One
SEATTLE, Wash. (August 7, 2018) — Seattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment brand, introduces the 4L Trail Base™ Water Filter Kit for 2019, expanding the capacity of its previously-release 2L filter kit. Both water filter kit sizes deliver gravity filtration for camp, a pocket-sized filter for the...
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August 7, 2018
Hydro Flask Raises $79,000 for The Conservation Alliance at Annual Garage Sale
Bend, Ore., August 7, 2018 – Hydro Flask named The Conservation Alliance the beneficiary of its annual Garage Sale in Bend, Oregon, hometown for both the company and the organization. The event, which took place in July, raised more than $79,000 for The Conservation Alliance, as Hydro Flask contributed 100...
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August 7, 2018
Eagle Creek Hires Adams Outdoor Sales For Great Lakes Territory
San Diego, Ca. (August 7, 2018) – Eagle Creek announces a new partnership with Adams Outdoor Sales as representatives for the Great Lakes East territory, including MI, IN, OH, and KY, effective immediately. Managing one of the larger territories for Eagle Creek, Adams Outdoor Sales will leverage nearly a decades...
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August 6, 2018
Adaptive Athletes Paddle Sea Kayaks in World T.E.A.M.’s Coastal Team Challenge
Holbrook, New York, August 6, 2018 – Developmentally-disabled athletes from non-profit Independent Group Home Living Program will join with able-bodied athletes in national non-profit World T.E.A.M.’s Coastal Team Challenge August 14-15. The ocean based athletic endeavor will see 32 athletes maneuvering two-person sea kayaks 16 nautical miles along the waters...
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August 6, 2018
Song Sleuth birding app now available for Android
BOSTON, MASS (August 6, 2018) – Song Sleuth (www.songsleuth.com), the popular and powerful birding by ear learning tool and bird song identifier app, is now available for Android devices. Developed by Wildlife Acoustics in collaboration with world renowned bird expert and illustrator David Sibley, Song Sleuth is a simple to...
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August 6, 2018
Eagle Creek Meets Consumer Demand, Introduces Smaller ORV Wheeled Duffels
San Diego, CA – Eagle Creek, inspirtator of experiences beyond the known, introduces a new medley of ORV bags that offer all the reliability and versatility of the original, but now in sizes that can go anywhere and everywhere. A staple in the Exploration Series for years, Eagle Creek’s Off-Road...
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August 6, 2018
FAR OUT Is The Place Where Teton Gravity Research Is Going Take You
Jackson, Wy - Teton Gravity Research (TGR), the global leader in action and adventure lifestyle media, is proud to announce its 2018 annual ski and snowboard film, FAR OUT, presented by REI. The film will premiere in Teton Village, Wyoming, in early September kicking off an international tour. Supporting sponsors...
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August 6, 2018
Salomon Appoints Lazzaroni to Lead Nordic Ski Business in the Americas
OGDEN, Utah — Salomon announces the appointment of Robert Lazzaroni as nordic regional commercial manager for the Americas, effective August 27, 2018. Lazzaroni, a 25-year industry veteran and most recently the nordic domestic program director for U.S. Ski & Snowboard, will direct Salomon’s nordic business in the United States, Canada and...
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August 2, 2018
OluKai Partners with Inaugural REI Outessafest
Orange County, CA – Aug. 2, 2018 – Today OluKai announced its continued partnership of the REI Outessafest, two one-day immersive festivals designed to inspire women and connect them with the outdoors, adventure and music. The first-of-its-kind festivals will be filled with activities such as yoga and rock climbing, inspirational...
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August 2, 2018
Mountain in the Hallway a Film by Teton Gravity Research
Teton Gravity Research (TGR), best known as the global leader in action and adventure sports media has tackled something far larger than a steep ski line in their recent documentary, The Mountain in the Hallway. The Mountain in the Hallway explores the stark realities that surround Colorectal cancer. Told through...
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August 2, 2018
Sierra Designs Takes Top Honor from Backpacker Magazine at ORSM18
August 2, 2018 - Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, is thrilled to add another prestigious award to its collection. During last week’s Outdoor Retailer show in Denver, the Backpacker team presented a 2018 Editor’s Choice award to Sierra Designs for its Nitro...
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August 2, 2018
MSR® Introduces Ultralight, Thru-Hiker Mesh House Shelter for Soloists
SEATTLE, Wash. (August 2, 2018) — Seattle-based Mountain Safety Research® (MSR®), introduces the Thru-Hiker Mesh House 1, the new lightweight long-distance backpacking shelter for minimalist soloist travelers. Ultralight micromesh fabric offers maximum moisture control, ventilation and bug resistance for long-distance backpackers seeking lighter pack weights. “The Thru-Hiker Mesh House 1...
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August 2, 2018
2019 Therm-a-Rest® NeoAir® UberLite™ Mattress Collects 6 Awards At Outdoor Retailer Summer Market
SEATTLE, Wash. (August 2, 2018) – Therm-a-Rest has set the standard in innovation and design in outdoor sleep systems for more than 45 years, and there’s no sign of stopping. Recently, the iconic brand took home six trade and consumer awards for its ground-breaking, industry-leading NeoAir UberLite mattress at the...
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August 1, 2018
Skida and The Salmon Sisters Release Ocean-Inspired Collection
Burlington, VT — Skida, a Vermont-based and ski-inspired headwear and accessories brand, announced the release of a collaborative collection with Salmon Sisters, an Alaska-based and ocean-inspired clothing brand. The nine-piece Red Fish, Blue Fish Collection honors life on the water with a classically colorful Skida design to keep customers warm during...
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August 1, 2018
Bridgedale Introduces Waterproof, Breathable StormSocks
Buffalo, N.Y. (August 1, 2018) -- Bridgedale Outdoor Ltd, a global market leader in the manufacture of performance socks, introduces its first 100% waterproof and windproof breathable sock called StormSock. Developed to provide wet weather protection and day long comfort, it combines Bridgedale’s latest knitting technology, FusionTech™ with a HydroTech™...
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August 1, 2018
Sherpa Adventure Gear Launches New Adventure-Ready Yatra Pack Collection
MODESTO, CA — August 1, 2018 — Inspired by the ‘yatra,’ the Nepali word for ‘journey,’ Sherpa Adventure Gear released its new multi-functional backpack line, the Yatra (ya•tra) Pack Collection, consisting of four high-quality CORDURA® made packs, fit for every journey — the Yatra Adventure Pack, the Yatra Everyday Pack,...
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July 31, 2018
Swiss Rock Climber Nina Caprez Joins MSR®’s Roster of Athlete Ambassadors
SEATTLE, Wash. (July 31, 2018) — Seattle-based Mountain Safety Research® (MSR®) is proud to announce that Swiss rock climber Nina Caprez has joined MSR’s team of athlete ambassadors. Now hailing from Grenoble, France, Caprez is internationally renowned for holding the first female ascent (FFA) record for a number of impressively...
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July 31, 2018
First Annual National Summit Day to Benefit Big City Mountaineers
GOLDEN, Colo. – Big City Mountaineers (BCM), a leading provider of life-changing wilderness experiences to under-resourced youth, announces its partnership with Backpacker Magazine for the inaugural National Summit Day on August 4th, 2018. The day aims to promote reaching the peaks of real and metaphorical summits, while fundraising for BCM’s...
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July 31, 2018
Women Highlight Changing Attitudes in Outdoor Media with Outdoor Project’s Women in the Wild 2018
PORTLAND, OREGON (July 31, 2018) – Outdoor adventure and travel media platform Outdoor Project—found online at outdoorproject.com—publicly shared the growing excitement generated from the launch of Women in the Wild 2018. Outdoor Project recognizes that outdoor media can do more to share women’s perspectives on the outdoors and the businesses...
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July 27, 2018
Light My Fire of Sweden will sell direct in the United States starting January 1, 2019
After 12 years of successful cooperation, Light My Fire of Sweden will take direct responsibility for all LMF product sales and support in the United States, starting on January 1, 2019. Industrial Revolution, Inc. will continue to ship LMF products and provide support to U.S. customers through December 31, 2018....
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July 27, 2018
MSR® Introduces Lightweight Pika™ Teapot
SEATTLE, Wash. (July 27, 2018) — Seattle-based Mountain Safety Research® (MSR®), introduces the Pika™ 1 L Teapot, an ultralight, compact, hard-anodized aluminum teapot for backcountry adventures. Designed with a strong, precise pour, the teapot provides a simple, reliable solution for jump-starting the day with hot water for tea or coffee,...
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July 26, 2018
Chums Launches 35th Anniversary Apparel
Salt Lake City, UT - Chums, outdoor and active lifestyle accessory brand, will release a limited-edition collection of 35th anniversary promo wear on July 25, 2018, with 30 percent of purchase price directly benefiting American Rivers. The sustainably-produced collection honors Chums’ partnership with American Rivers as the nonprofit celebrates the...
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July 24, 2018
Hydro Flask Launches Skyline Series and New Hydration Offerings at Summer Outdoor Retailer
Bend, OR (July 24, 2018) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and soft good innovations, a Helen of Troy Limited (NASDAQ, NM: HELE) company, is excited to announce the launch of its Skyline Series, a curated design collection inspired by urban lifestyles and landscapes....