PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 20, 2026
Armada Launches New Antimatter Freeride Ski Line Alongside Max Palm
PARK CITY, UTAH (January 20, 2026) /OUTDOOR SPORTSWIRE/ — Armada is launching a new line of freeride skis, the Antimatter Series, designed alongside athlete Max Palm. Development of Antimatter involved collaboration with the athletes who inspire Armada’s vision of freeride, one that combines refined technical skills with an aesthetic, creative...
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January 20, 2026
Swany Unveils Nexus Heated Glove for FW26 Marking a New Era of Warmth and Innovation
Gloversville, NY (January 20, 2026) /OUTDOOR SPORTSWIRE/ - For more than a century, Swany has set the standard for warmth and craftsmanship. With the debut of its Nexus Heated Glove and Mitt for Fall/Winter 2026, powered by cutting-edge ewool® heat technology, Swany brings its historic legacy into a new era....
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January 20, 2026
Kila Footwear Partners with Professional Ultra-Runner Tom Evans for 2026 Season
VENICE, CALIFORNIA (January 20, 2025) /OUTDOOR SPORTSWIRE/ — Tom Evans, the top ultra athlete in the world and 2025 UTMB champion, along with Kila Footwear, are thrilled to announce the beginning of a brand-athlete relationship. Evans trains and races in Kila insoles in order to optimize his running gains, and...
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January 20, 2026
Saris Introduces New Indoor Bike Trainer Thru Axle Adapters for Road, Gravel, and Mountain Bikes
MADISON, Wis. (January 20, 2026) /OUTDOOR SPORTSWIRE/ – Saris, manufacturer of world-class bike racks, trainers, storage and bicycle parking products, today announced the launch of its new Indoor Bike Trainer Thru Axle Adapter Kits, becoming the first trainer company to introduce a UDH-compatible adapter. Available for road bikes and mountain...
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January 20, 2026
Ben Furimsky, Owner of The Fly Fishing Show, Featured on “Fly Fisherman’s Loop to Loop” Podcast
DENVER (January 20, 2026) /OUTDOOR SPORTSWIRE/ – The latest episode of Fly Fisherman Loop to Loop podcast presented by Patagonia features an in-depth conversation with Ben Furimsky, owner and operator of The Fly Fishing Show. Fly Fisherman editor and publisher Ross Purnell explores Furimsky's significant role in the industry, his global...
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January 19, 2026
LifeLabs/Harris Poll January 2026 Study Reveals 84% of Golfers Want Cooling Technology in Apparel
[SAN FRANCISCO] January 19, 2026 /OUTDOOR SPORTSWIRE/ - LifeLabs®, a materials science company pioneering temperature-regulating textiles, today released new consumer research conducted on their behalf by The Harris Poll examining how heat, comfort, and cooling technology shape golf performance and golf apparel preferences. Ahead of PGA Show (January 20-23), the...
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January 19, 2026
OA Defense, makers of the 2311 add Heather Eckhardt to leade Business Development
January 19, 2026 /OUTDOOR SPORTSWIRE/ - OA Defense is proud to announce that they have named Heather Eckhardt as the National Vice President of Business Development. Based in North Carolina, OA Defense is an American firearms manufacturer grounded in faith, family, and freedom. They believe building world-class firearms starts with...
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January 16, 2026
CamelBak Enters WorldTour Road Racing with Multi-Year Partnership with Team Visma | Lease a Bike
IRVINE, Calif., (January 16, 2026) /OUTDOOR SPORTSWIRE/ — CamelBak, the global leader in hydration solutions, today announced a new multi-year partnership with Team Visma | Lease a Bike, one of the most successful organizations in UCI WorldTour professional cycling. Through the partnership, CamelBak will serve as the team’s exclusive performance...
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January 16, 2026
Reel in the Action Every Saturday Morning with Outdoor Channel’s “Saltwater Saturdays”
DENVER (January 16, 2026) /OUTDOOR SPORTSWIRE/ – Outdoor Channel, presented by US Palm, invites viewers to go beyond the sea every Saturday morning with 'Saltwater Saturdays.' Airing from 8-11 a.m. ET, this must-watch lineup reels in fishing enthusiasts and thrill-seekers alike with action-packed episodes, breathtaking destinations, and expert tips. Shows...
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January 16, 2026
Wiley X to Exhibit at SHOT Show 2026
Frisco, TX (January 16, 2025) /OUTDOOR SPORTSWIRE/ - Wiley X, a global leader in premium protective eyewear, will exhibit at SHOT Show 2026, taking place January 20–23 at the Venetian Expo and Caesars Forum in Las Vegas, Nevada. Attendees are invited to visit booth #20063 to explore Wiley X’s latest...
