PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 20, 2018
New Pacsafe® Bags Protect Gear from Theft and the Elements
Seattle, WA – July 20, 2018 – Pacsafe® is known for its anti-theft carry solutions - helping people around the world enjoy life’s adventures knowing their gear is safe. For Spring 2019, Pacsafe® is introducing the Pacsafe® Dry Lite collection to protect gear not only from theft, but also from...
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July 20, 2018
Slumberjack Introduces New Overland and Hunt Gear for Spring 2019
BOULDER, Colo. (July 20, 2018) – Slumberjack (SJK), known for hunting, camping and overland gear, is taking the authentic experience of overland adventuring to the next level. The 2019 product line has something for the journey and brings new technology to the table with improved tents, hammocks, duffles and sleeping...
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July 20, 2018
Osprey Introduces Bike Lumbar Packs for Spring 2019
Cortez, CO – July 20, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, introduces two bike lumbar packs, Seral and Savu, for Spring 2019. Integral to both designs, Osprey’s new bike-specific, angled hipbelt and compression straps provide best in class stability...
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July 20, 2018
Norrøna Invests in U.S. Growth With Key Personnel and Agency Hires
DENVER (July 20, 2018)—Norrøna, a Norwegian brand known for crafting high-end, sustainably built apparel and gear for a wide spectrum of outdoor activities, announces the appointment of outdoor industry veteran Adam Chamberlain as U.S. sales manager. Chamberlain is the first U.S. hire for the 89-year-old Norwegian brand, which aims to...
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July 20, 2018
The Day Tripper with Wheels
Boulder, Colorado (July 20th, 2018) - RovR Products, best known for their award-winning wheeled coolers adds the RollR 45 to complete their suite of cooler products and accessories. The RollR 45 offers all of the patented designs and features that set the RollR series apart yet in a smaller, more...
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July 20, 2018
Black Diamond’s Spring 2019 Mountain Collection Helps Redefine Brand POV and Broaden Distribution Channels
SALT LAKE CITY (July 20, 2018) – Black Diamond Equipment®, a global innovator in climbing, skiing and mountain sports equipment, is introducing a collection of spring 2019 products in its mountain category that reflects its knowledge as a leading equipment manufacturer for over 30 years. Black Diamond’s spring 2019 mountain collection,...
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July 20, 2018
World T.E.A.M.’s Inclusive Adventure Team Challenge Returns in September
Eagle, Colorado, July 20, 2018 – Considered to be one of the toughest back country team competitions in the United States, national non-profit World T.E.A.M.’s annual Adventure Team Challenge this September 6-9 will see teams of adaptive and able-bodied athletes competing together in Colorado’s high Gore Mountain Range. Registration opened...
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July 20, 2018
SCARPA North America promotes Sarah Fansler to Direct Sales Manager
BOULDER, Colo. – SCARPA North America this week promoted Sarah Fansler, who has worked at the brand for the past three years, to Direct Sales Manager. In her new role, Fansler will work to elevate customers’ online experience and engagement with the SCARPA brand by directing website functionality and overseeing...
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July 20, 2018
World OCR Announces 2018 Youth and University OCR World Championships
Lausanne, Switzerland: World OCR, the Fédération Internationale de Sports d’Obstacles (FISO), announced today the Youth and University OCR World Championships will be hosted and produced by the Pilipinas Obstacle Sports Federation (POSF) with OCR Asia in Manila, Philippines. Mr. Al Agra (PHI), General Counsel and Assistant Corporate Secretary of the...
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July 20, 2018
United By Blue Congratulates 4Ocean and Encourages Others to Join the #BlueMovement
PHILADELPHIA, PA (FRIDAY, JULY 20, 2018) - United By Blue (UBB), the sustainable outdoor brand founded in 2010 with a mission to remove one pound of trash from the world’s oceans and waterways for every product sold, celebrates the focus of businesses and individuals across the globe to raise consumer...
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July 19, 2018
BioLite Goes Wearable With Launch of Rechargeable HeadLamp
Brooklyn, NY, July 19, 2018 – BioLite, an innovator in off-grid energy solutions, is proud to debut The BioLite HeadLamp, a revolutionary ultrathin rechargeable light, at the 2018 Summer Outdoor Retailer show in Denver, CO. The product was designed with the objective of fitting so well, you forget you’re wearing...
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July 19, 2018
GCI Outdoor Introduces Latest Outdoor Rocking Chair at ORSM 2018
HIGGANUM, Conn. (July 19, 2018) – GCI Outdoor, creators of portable, durable outdoor recreation equipment and furniture, is proud to announce the Pod Rocker and Pod Rocker with SunShade. Joining a growing collection of campsite rockers, this chair features GCI Outdoor’s patented Spring-Action Rocking Technology™ for smooth, comfortable rocking at...
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July 19, 2018
Petzl Spring 2019 line continues commitment to TOP AND SIDE PROTECTION helmet standards
SALT LAKE CITY, Utah (July 19, 2018) - Petzl, the leader in solution-based lighting and verticality equipment, announces a Spring 2019 product collection that continues the brand’s commitment to helmets that offer TOP AND SIDE PROTECTION, along with refinements to some of the most popular belay devices on the market....
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July 19, 2018
La Sportiva Hires Wes Green as Director of Sales
July 19, 2018 (BOULDER, Colo.) – La Sportiva, producers of the world’s finest mountain products since 1928, announces today the hiring of Wes Green as Director of Sales. Replacing long time sales leader Mark Day, who has retired, Green joins the brand from Big Agnes. He will lead all of...
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July 19, 2018
Balega Evolves its Iconic, Mid-Weight Enduro V-Tech Performance Sock for Fall 2018
Durham, N.C. (July 19, 2018) – Balega International, a leading performance sock brand in the run specialty market, debuts updates to its innovative and iconic mid-weight Enduro V-Tech collection for Fall 2018 with improved fit and new elastane in all three styles – the Low Cut (MSRP: $13 USD), Quarter...
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July 19, 2018
Quickfeat Partners with Million Win Vietnam to Expand Woven and Knitted Garment Production
BEND, Ore. – July 19, 2018 – Quickfeat International, an apparel manufacturer, announced today that they have partnered with Million Win Garment Co., Ltd. in Vietnam to expand their woven and knitted garment production capabilities. Accounts will work directly with Quickfeat Merchandising Managers from purchase order to final shipment. “Quickfeat...
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July 19, 2018
Upgrade Your Shoes with Vibram’s Sole Factor at Outdoor Retailer
NORTH BROOKFIELD, Mass. (July 19, 2018) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, announces today that proceeds from its regional Sole Factor Tour stop in Denver during Outdoor Retailer will be presented to The Conservation Alliance. “We want to contribute in conjunction with...
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July 19, 2018
Mountainsmith Celebrates their Heritage with New Additions to their Vintage ‘Roots Collection’ at Outdoor Retailer Summer Market
Golden, CO – Mountainsmith – craftsmen of iconic backcountry equipment and recreational outdoor gear – debuts the Trippin Series as the newest addition to their vintage Roots Collection at Outdoor Retailer Summer Market this month (Booth #: 44080-UL). Featuring the NEW Trippin Pack, Trippin Sling, and Trippin Pouch, and bold...
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July 19, 2018
Stunt Puppy Joins Forces with Renowned New Zealand Brand D-Fa Dogs
Minneapolis, MN (July 19, 2018) — With their sights firmly set on becoming the leader in high-performance products for active dogs and their owners, upstart brand Stunt Puppy has joined forces with like-minded New Zealand brand D-Fa Dogs. The Stunt Puppy name will cover both going forward, but each brings...
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July 19, 2018
Reima Names Momentum Media PR as Agency of Record
Boulder, Colo. (July 19, 2018) – Reima, the world’s leading premium performance wear brand for active children, announces Momentum Media PR as the US agency of record, effective immediately. Sold in 37 countries worldwide, the Finland-based company has selected Momentum Media PR to help establish, strengthen and grow the brand’s...
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July 19, 2018
Yaktrax Opens Application for 2018-19 Ambassador Team
Durham, N.C. (July 19, 2018) - Yaktrax, the premium outdoor brand synonymous with snow and ice traction, has opened the application portal today for its 2018-19 influencer team, #YakPak. Team members will represent Yaktrax as brand ambassadors to help grow awareness and create meaningful content for the brand from October...
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July 19, 2018
Newly Launched shār Joins The Conservation Alliance
BEND, Ore. – July 19, 2018 – The Conservation Alliance welcomes its newest member, shār, makers of organic trail mix that provides healthy fuel on-the-go. The brand will be introducing its new “Original Mix” at Outdoor Retailer Summer Market 2018 in Denver next week. As a new partner, shār joins...
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July 19, 2018
ECCO Outdoor Spring 2019 Collection Unveiled at Summer Outdoor Retailer
Londonderry, NH (July 19, 2018) – ECCO, the leading family-owned global footwear brand, proudly introduces new additions to the multi award-winning Outdoor collection at the upcoming Summer Market Outdoor Retailer trade show (booth #42007), July 23-26, 2018, in Denver, CO. Continuing to bring the idea of ‘urbanization’ to market with...
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July 18, 2018
Liv Cycling Introduces First Dual Suspension E-Bikes Built For Women
NEWBURY PARK, Calif. (July 18, 2018) – Liv Cycling, the company dedicated to getting more women on bikes, today announced two new series of women’s dual-suspension E-bikes – the Liv Intrigue E+ and Embolden E+. The bikes were built using Liv’s 3F Design Philosophy, which includes thousands of data points...
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July 18, 2018
New Partnership with The Nature Conservancy Kicks Off Smartwool Advocacy in Action Month
Steamboat Springs, CO – July 18, 2018– Smartwool has designated July its official Advocacy in Action month, designed to motivate and encourage employee engagement in the industry and around their communities. The Advocacy in Action month is focused on showcasing the two pillars of the brand’s give-back efforts: sustaining and...