PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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July 18, 2018
TREW Launches New Pack Jack Fresh to Death
Portland, OR (July 18, 2018) – TREW, designers and builders of style-inspired, kick-ass performance outdoor apparel, are excited to introduce the Pack Jack. A new lightweight, windproof jacket that slays in on the style meter. Who said fanny packs are dead? Not TREW, especially not when it’s also a jacket! They’re...
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July 18, 2018
BEDGEAR Rests Assured in Partnership with Backbone
FARMINGDALE, N.Y. (July 18, 2018) – BEDGEAR®, the PERFORMANCE® lifestyle brand behind the personalized fit Performance Sleep System® – announced today that it has partnered with leading active lifestyle agency Backbone Media to drive its public relations efforts. BEDGEAR founder and CEO Eugene Alletto pioneered the Performance bedding category in...
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July 18, 2018
UCO Introduces New Fire-Starting Kits and Accessories
Seattle, WA - July 18, 2018 - UCO, the brand that set the industry standard for windproof and waterproof matches, is proud to introduce new fire-starting options for Spring 2019. With the addition of two fire striker kits and a metallic match case, UCO continues to prove why it’s ahead...
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July 18, 2018
LifeStraw Presents Additional Lead Filtration Technologies at Outdoor Retailer Summer Market Arriving at Retail Fall 2018
LAUSANNE (July 18, 2018) - LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, is showcasing its enhanced line of products for fall 2018 that filter microplastics, bacteria, chemicals and, now, lead. LifeStraw Play is a two-stage kids’ filter bottle and Flex Gravity is...
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July 18, 2018
Gore Presents GORE-TEX Products with a PFCEC Free DWR at Outdoor Retailer Show
Newark, DE –W. L. Gore & Associates is proud to announce that it reached a first key milestone on its Fabrics Division’s journey towards the goal of eliminating PFCs of Environmental Concern (PFCEC) from the life cycle of the large majority of its consumer fabrics portfolio by 2020. This ambitious...
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July 18, 2018
New All-Mesh, Spacious MSR® Zoic™ Tents Stay Cool and Comfortable
SEATTLE, Wash. — Seattle-based Mountain Safety Research® (MSR®), the high-performance outdoor equipment brand, introduces the all-mesh Zoic™ Tent Series, a lightweight, spacious and ultra-livable 3-season tent designed for maximum breathability and comfort across a variety of adventures. From trailhead to remote mountain lake camping, the MSR Zoic Tent Series is...
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July 18, 2018
Farm to Feet introduces Jennifer Pharr Davis signature sock for Spring 2019
Mt. Airy, North Carolina (July 18, 2018) — Jennifer Pharr Davis stormed onto the national scene in 2011 when she set the Fasted Known Time on the Appalachian Trail and was named National Geographic’s Adventurer of the Year. She has since written four books, had two children, and continued to...
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July 18, 2018
FITS® Debuts Ultra-Light, High-Density Sock Collection
CHATTANOOGA, TN— FITS®, American manufacturers of the best-fitting sock on the market, will proudly showcase their latest innovation—the Micro Light series—on display at Outdoor Retailer’s 2018 Summer Market in Denver, CO. Cushioned yet lightweight, FITS® designed a Micro Light Collection built with half the density of their standard Light styles. This series offers...
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July 18, 2018
More Machines, New Employees and More Socks: Darn Tough Vermont in Familiar Territory
Northfield, VT. (July 18, 2018) – Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is keeping up with the ever-increasing consumer demand with the purchase and installation of 46 new, latest generation, seamless knitting machines at their Northfield, Vermont headquarters. With this latest...
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July 17, 2018
Mountain Khakis Women’s Spring/Summer 2019
JACKSON HOLE, WY (July 17, 2018) – For Spring/Summer 2019, Mountain Khakis®, the leading mountain town-inspired lifestyle apparel brand for men and women, has expanded its line of women’s apparel with new pieces that capture the cool mountain vibe of Jackson Hole, and also translate beautifully into work, travel or...
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July 17, 2018
Osprey Goes All In with Bike Hydration for Spring 2019
Cortez, CO – July 17, 2018 – Osprey Packs, a leader in creating top-quality, high-performance packs to comfortably and efficiently carry gear, is revamping their bike hydration line for Spring 2019. The all-new assortment delivers a comprehensive collection of ventilated packs with bike-specific fit and an innovative feature sets that...
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July 17, 2018
Eagle Creek Sueño Andes Collection
San Diego, Ca. (July 17, 2018) – For over 40 years, Eagle Creek has been focused on building the very highest quality travel bags and accessories, designed to make travel easier and bringing the far-flung places a little closer. For Spring 2019, they’re combining the practical functionality Eagle Creek is...
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July 17, 2018
Sierra Designs Brings Manufacturing Home
July 17, 2018 - Boulder, CO - Sierra Designs: the name says it all. Inspired by the Sierra Nevada mountains more than 50 years ago, the renowned outdoor brand proudly announces a new program that brings manufacturing home. The California Collection is a return to Sierra Designs’ roots that emphasizes...
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July 17, 2018
New MSR® PocketRocket® Deluxe Stove Delivers Premium Features
SEATTLE, Wash. — Seattle-based Mountain Safety Research® (MSR®), introduces the PocketRocket® Deluxe stove, a feature-packed enhancement to its predecessors. The innovative, ultralight stove offers premium features, including an instant push-start piezo igniter, a wind-resistant, broad burner and a pressure regulator. “We’re excited to add the PocketRocket Deluxe to our stove...
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July 17, 2018
Setton Pistachio Voted Best Agriculture Business in Readers’ Choice Awards
Terra Bella, CA (July 17, 2018) Setton Pistachio of Terra Bella, Inc.- the nation’s second largest pistachio grower and processor based in California’s Central Valley- was awarded the 2018 Reader’s Choice Award for Best Agriculture Business by the Porterville Recorder. The annual awards, hosted by the local newspaper Porterville Recorder,...
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July 17, 2018
Burley Design Wins Eurobike Award with Modernized Single Wheel Trailer – the Coho XC™
Eugene, OR (July 17th) – Burley Design – known for its award-winning outdoor recreational transport gear trusted by generations of families since 1978 – takes home the 2018 Eurobike Award for their revolutionary, single-wheel trailer, the Coho XC™. This new single-wheel trailer is the ultimate companion to endure every gear-hauling...
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July 17, 2018
Vibram Litebase Gains Traction in 2019
CONCORD, Mass. (July 16, 2018) – Vibram, the worldwide leader in high-performance soles and creator of the Vibram FiveFingers articulated toe shoe, today announces its Spring 2019 collection, including new adoptions of Vibram’s Litebase technology. Litebase reduces sole thickness up to 50 percent and weight up to 30 percent while...
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July 17, 2018
BOGS° Unveils Spring 2019 Collection at Outdoor Retailer Summer Market
Portland, OR. (July 17, 2018) – BOGS° Footwear, the brand known for innovative technology and original prints, proudly debuts a new spring line that will keep wearers comfortable and dry so they can stay focused on the task at hand. Whether for work or play, BOGS° continues to push the...
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July 16, 2018
Outdoor Retailer Summer Market 2018 Features Nearly 300 New Exhibitors And First Demo In Downtown Denver
SAN JUAN CAPISTRANO, CALIF. – (July 16, 2018) – Outdoor Retailer, the premier trade event and community gathering for the outdoor industry, today announced a lineup of new experiences for Outdoor Retailer Summer Market, July 22-26 at the Colorado Convention Center in Denver. The week opens with the Demo Experience...
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July 16, 2018
Since 1979: Mountainsmith Set to Showcase 40th Anniversary Collection at Summer Outdoor Retailer
Golden, CO – Mountainsmith – craftsmen of iconic backcountry equipment and outdoor recreational gear – celebrates being ‘Forged for Forty’ in 2019 with restorations of their most iconic packs – the Bugaboo and Tour Classic. Originally designed by legendary outdoorsman and Mountainsmith founder Patrick Smith, these heritage packs pay homage...
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July 16, 2018
Mountain Equipment Introduces American alpinist, Chantel Astorga to their Pro Partner team
Mountain Equipment, designer and manufacturer of outdoor apparel and accessories, is welcoming Chantel Astorga to their pro athlete team. Chantel Astorga will need little introduction to those who follow the close knit world of hard alpine climbing as the first female ascent of the Slovak Route on Denali with fellow...
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July 15, 2018
Intradeco Acquires Headsweats, Leader in Performance Headwear
Boulder, CO – July 15, 2018 – Intradeco, a global vertical-manufacturing company in the textile industry, has acquired Headsweats, the world leader in ultra-light, supremely wicking performance headwear. “With the addition of Intradeco, we are positioned to broaden the scope of the product selection for custom sublimated apparel at competitive...
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July 13, 2018
La Sportiva Updates Core Mountain & Climbing Models for Spring 2019
(BOULDER, Colo.) – La Sportiva celebrates 90 years of product innovation for the mountain enthusiast with four footwear styles in the Mountain and Climbing categories for Spring 2019. All new models are designed for performance in the mountains in categories that La Sportiva has long been successful in. The Nepal...
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July 13, 2018
La Sportiva expands Spring 2019 collection to meet increased demand for hiking products
(BOULDER, Colo.) – For the past several seasons, hiking has been the fastest growing category for La Sportiva and for Spring 2019, the brand debuts five new styles to further expand the collection. Expanding on the success of Nucleo and Spire, La Sportiva adds 2 new styles with Gore-Tex Surround,...
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July 13, 2018
La Sportiva Introduces Two New Models to Mountain Running® Category
(BOULDER, Colo.) – La Sportiva commands respect in the Mountain Running® footwear category and will maintain its positioning with two new models for Spring 2019. Built for runners who tackle technical trails, ambitious races, and aggressive objectives the Kaptiva and Bushido II build on the brand’s knowledge and brings innovation...