PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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March 16, 2018
Outdoor Project Launches All-Inclusive Iceland Giveaway with Mountainsmith and Happy Campers
It’s a chance to win an all-inclusive trip of a lifetime to Iceland for two people Winners receive a prize package with a van rental, gear and more from seven participating brands The giveaway celebrates Outdoor Project’s expanded international outdoor guides PORTLAND, OREGON (March 16, 2018) –Outdoor Project—found online at...
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March 15, 2018
Chums Releases Limited Edition Artist Series
Sun Valley, ID. - Chums, travel and active lifestyle accessory producer, announced today the release of their limited edition Artist Series with a collection designed by Kelly Halpin. The first of the series, Halpin’s collection includes custom LTD and neoprene eyewear retainers, custom Surfshort Wallet, and trucker hat. Chums created the...
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March 15, 2018
Beyond Coastal Announces New Athlete Team
Sun Valley, ID. (March 15, 2018) - Beyond Coastal, manufacturer of premium suncare products, announced today its new athlete roster. The team includes ten new athletes, including big mountain skiers, snowboarders, endurance athlete, climbers and photographers. Beyond Coastal is dedicated to providing top-level protection to those who need it most....
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March 15, 2018
AAC Responds to Trump’s Remarks About “Climbers”
Thursday, March 15 (GOLDEN, CO) — During a visit to San Diego on Tuesday, President Trump compared immigrants to “professional mountain climbers” in referring to his proposed border wall with Mexico. The President said the wall needed to be a tough physical obstacle, as those seeking to enter the U.S....
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March 15, 2018
Vasque Celebrates the Fifth Season of the Thru-Hike Syndicate with 15 New Ambassadors
Red Wing, MN – March 15, 2018 - Vasque footwear, a family-owned company with more than 50 years of experience in the outdoor footwear sector, is pleased to announce its roster of ambassadors for the Thru-Hike Syndicate’s 2018 season. Now entering its fifth season, the Thru-Hike Syndicate is a brand...
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March 14, 2018
Rad Power Bikes Hires Two New Directors
SEATTLE - March 14, 2018 - Rad Power Bikes, the nation’s largest direct-to-consumer electric bike company, is adding two new directors to its leadership team - Quan Ralkowski, Director of Operations, and Janna Bassett, Director of Supply Chain. Both women will utilize their experience working for global brands to continue...
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March 13, 2018
GU Energy Labs Gels are Now “Made by the Sun” at Berkeley Headquarters
Berkeley, Calif. (March 13, 2018) – Thanks to a newly installed 206 Kw DC solar power system, GU Energy Labs will now offset over 95 percent of its energy needs at their headquarters, which is home to the production facility where all GU Energy Gels are produced. Motivated by core...
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March 13, 2018
Tailwind Nutrition Athletes Test Physical Limits at 2018 Iditarod Trail Invitational
Durango, CO – March 13, 2018 – Tailwind Nutrition athletes, Neil Beltchenko and Grant Maughn, took home first and third last week at the 2018 Iditarod Trail Invitational in the Bike 350 and Foot 350, respectively. Using Tailwind’s Endurance Fuel to stay hydrated and fueled throughout the competition, both athletes...
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March 13, 2018
Big Agnes’ Insulated AXL Air Pad Named 2018 Backpacker Editors’ Choice
STEAMBOAT SPRINGS, Colo. (March 13, 2018) – Big Agnes announced today that it has been awarded a 2018 Backpacker magazine Editors’ Choice Award for its 10.6-ounce Insulated AXL Air pad. The honor is one of the most prestigious awards in the outdoor industry, given annually to products in recognition of...
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March 12, 2018
Gregory Baltoro, Deva Win Backpacker Magazine Editor’s Choice 25th Anniversary Hall of Fame Award
SALT LAKE CITY, Utah (March 12, 2018) – One of the best-selling and best-carrying backpacks on the market, the Gregory Baltoro and its women’s-specific counterpart the Deva, were chosen as recipients of the first-ever Backpacker Magazine Editor’s Choice 25th Anniversary Hall of Fame Award. After testing thousands of products over...
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March 12, 2018
Tailwind Nutrition’s New Rebuild Recovery Honored with Fueled Up Award
Durango, CO – March 12, 2018 – Colorado-based sports drink manufacturer, Tailwind Nutrition, releases Rebuild, the first recovery drink based on a patent-pending perfectly complete protein this week. The all-natural, vegan, gluten-free protein drink, now available at stores and online retailers, received the 2018 Fuel Up Award for top protein...
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March 12, 2018
Yuba Bikes Introduces New Electric Boda Boda for 2018
Cotati, CA (March 12, 2018) - Yuba bicycles is excited to introduce the latest addition to the electric cargo bike scene: The Electric Boda Boda. As the cargo bike industry grows, Yuba rounds out their robust collection with this new electric option in both step through and step-over frame designs....
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March 12, 2018
Headsweats Celebrates 20th Anniversary with Hat Design Contest
Boulder, CO – March 12, 2018 – Headsweats, the leader in performance headwear, is inviting the public to join them in celebrating a major milestone by entering original artwork for the chance to be featured on a limited-edition 20th anniversary performance trucker hat. Artists and fans are asked to submit...
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March 12, 2018
Sharkbanz Brings Distribution to Australia and Asia Pacific Territories In-House
Charleston, S.C.—Mar. 12, 2018 — Sharkbanz (Mano LLC), the affordable, wearable shark deterrent is now managing all sales and partnerships in Australia and Asia Pacific territories in-house. The move means that pre-existing and new AU retailers and partners will now work directly with the Sharkbanz team and their direct representatives...
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March 12, 2018
Cascade Designs, Inc. Welcomes Jerry Heinlen as CEO
SEATTLE, Wash. (March 12, 2018) – Cascade Designs, Inc.,® the iconic American outdoor company known for product innovation, today announces that outdoor industry veteran Jerry Heinlen will be the company’s new CEO. Heinlen brings more than 30 years of experience to the position, with a focus on driving growth, business...
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March 12, 2018
NDSS Athlete Team to Run 250+ Miles For Down Syndrome Advocacy
WASHINGTON – The National Down Syndrome Society (NDSS), the leading human rights organization for all individuals with Down syndrome, proudly announces its official Athlete Team and Run Route for the Run for 3.21, a 250+ mile run from Washington D.C. to New York City. The run will serve as a...
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March 12, 2018
Energized by the Vibrant Prints and Patterns of the Himalayas, and Equipped to Take On Any Globe-Trotting Trek, Sherpa Adventure Gear Launches the Adventure Anywhere Line
MODESTO, CA — March 12, 2018 — Sherpa Adventure Gear — Weaving together the latest apparel designs and technology, with the rich culture of Nepal, Sherpa Adventure Gear’s Adventure Anywhere Spring / Summer 18 line brings intricate patterns, an abundance of color and traditional Nepali textiles to your wanderlust travels....
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March 9, 2018
Bolger & O’Hearn Launches OmniBloq, a Durable Water Repellant Reinventing a Category
FALL RIVER, Ma. (March 2018) – Bolger & O’Hearn (B&O), the leading developer of specialty chemicals for textiles, has launched OmniBloq, a revolutionary Stormproof/Breathable performance finish. OmniBloq provides laminate-like resistance to the harshest storms without inhibiting comfort or breathability. It recently had its debut in Boulder in late January, at...
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March 8, 2018
Accell North America Appoints New CEO
Kent, Wash. (March 8, 2018) - Accell North America (ANA) announced today that it has appointed W. John Short as its new Chief Executive Officer. Short will oversee all Accell Group operations and investments in North America and will report to newly appointed Accell Group global CEO and Management Board...
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March 8, 2018
Fisher + Baker bolsters national retail strategy with new hire
MINNEAPOLIS - Fisher + Baker, a boutique menswear brand crafting clothes with timeless style and outdoor sensibility, has hired Jessica Rush as senior account executive. In the newly created role, Rush will help hone the national retail sales strategy for the fast-growing label and build retail relationships with a focus on...
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March 7, 2018
Farm to Feet Appalachian Trail Collection available in time for thru-hiking season
Mt. Airy, North Carolina — The Farm to Feet Appalachian Trail collection is now in stores just in time for the first hikers to begin their trip from Springer Mountain, GA, to Mount Katahdin, ME. The collection includes the Clingmans Dome, Max Patch, Damascus, and Harpers Ferry styles named after...
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March 7, 2018
The New Primal Expands Distribution of Marinade Line to Walmart Locations Nationwide
Charleston, SC (March 7, 2018) – Fueled by a commitment to offer high-integrity foods to the masses, The New Primal is excited to announce that the entire line of The New Primal Marinades and Cooking Sauces are now available nationwide in over 650 Walmart locations. This marks the brand’s debut...
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March 6, 2018
Eagle Creek Promotes Dan Funk to Retail Merchandising Manager
San Diego, Ca. – Eagle Creek is proud to announce they have promoted Dan Funk to Retail Merchandising Manager. In his new position, Funk will be responsible for driving the global strategy and execution of Eagle Creek’s environmental design and in-store presentation, across all channels of distribution. “I am super...
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March 6, 2018
Outdoor Research hires Roger Barton as Head of Finance and Operations
SEATTLE, Wash. (March 6, 2018) – Outdoor Research, the Seattle-based maker of industry leading apparel and gear, this month hired Roger Barton as Head of Finance and Operations. Barton is a 24-year veteran of the outdoor and active apparel industry, with deep experience in financial management and operational oversight. At...
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March 6, 2018
Growing Growth
Northfield, VT. (March 6, 2018) – With a focus on ways to strengthen the Vermont economy, Governor Phil Scott visited Northfield-based Darn Tough last week to talk business, and more specifically, socks. The fastest-growing American manufacturer of premium performance, outdoor and lifestyle socks, Darn Tough Vermont has made significant impacts...