PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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April 11, 2018
LifeStraw Names Adam Janecka Head of Retail Sales
LAUSANNE, Switzerland (April 11, 2018) - LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, appointed Adam Janecka as head of retail sales, effective immediately. Janecka brings over 20 years of experience leading domestic and global sales teams at consumer electronics, sporting goods and...
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April 11, 2018
The best Android accessory for batting updated in time for National Bat Appreciation Day
BOSTON, MASS – The only Android based bat detectors on the market have received a major upgrade just in time for National Bat Appreciation Day, April 17, 2018. Users of the Android Echo Meter Touch 2 (EMT 2) and Echo Meter Touch 2 PRO (EMT 2 PRO) plug-in modules will...
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April 10, 2018
Beyond Coastal Introduces New Active 34 Formula
Sun Valley, ID. (April 10, 2018) - Beyond Coastal, manufacturer of premium suncare products, introduces a new Active 34 formula. Dedicated to providing the healthiest and safest sunscreen products on the market, the company reformulated its most popular formula to replace active and inactive ingredients with healthier alternatives for the...
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April 10, 2018
Supporting grassroots efforts to foster public-lands access, Outdoor Research creates ‘We Can’ Grant
SEATTLE, Wash. (April 10, 2018) – Supporting grassroots efforts to foster public-lands access, Outdoor Research, the Seattle-based manufacturer of outdoor apparel and gear, this week announced the 2018 window to submit applications for its new ‘We Can’ Grant Program. Now in its second year, the grant will award $10,000 annually...
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April 9, 2018
Sierra Designs Bolsters Team with Key New Hires
April 9, 2018 - Boulder, CO – Sierra Designs, the Colorado-based brand known for innovative outdoor products, continues its announced initiative to build a highly focused team in all disciplines with several recent hires. The new team members bring vast experience and expertise that will elevate the efforts of the...
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April 5, 2018
LifeSaver Appoints Darby Communications as Agency of Record
April 5, 2018 - Colchester, UK - LifeSaver, a UK-based manufacturer of portable and reusable water filtration systems, is excited to announce its partnership with Asheville, NC-based Public Relations firm Darby Communications. Effective immediately, Darby Communications will be LifeSaver’s agency of record, and will work continuously to spread the word about...
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April 5, 2018
Tailwind Nutrition Announces Global Informed-Choice Certification
Durango, CO – April 5, 2018 – Colorado-based sports drink mix manufacturer, Tailwind Nutrition is proud to announce that their original Endurance Fuel is now Informed-Choice Finished Product Certified. Products certified by Informed-Choice serve as the global gold standard, demonstrating the highest level of commitment to quality assurance available to...
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April 5, 2018
Appalachian Outfitters to present art, music, education and special event calendar in Cuyahoga Valley National Park
PENINSULA, OHIO (FOR IMMEDIATE RELEASE) -- Appalachian Outfitters, the award-winning independent specialty retailer and Grassroots Outdoor Alliance member, this week announced its role as a 2018 presenting sponsor for the Conservancy for Cuyahoga Valley National Park public programs. Founded in 1988, Appalachian Outfitters is a family-owned business including two shops (Peninsula, Lodi) and the Kendall Cliffs rock gym (Peninsula). Their Peninsula shop and gym is situated just outside the...
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April 5, 2018
TREW’s Powfish Collection: Mission Accomplished
Portland, OR (April 5, 2018) -- TREW, designers and builders of style-inspired kick-ass performance outdoor apparel, are celebrating after the release of their first limited edition collection, the Powfish. “It was an experiment with small batch production and brand collabs, and we’re popping corks, ‘cause we get to do it...
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April 5, 2018
Orange Mud Partners with Siskiyou Challenge!
Castle Rock, CO (April 5, 2018) – Orange Mud is proud to be sponsoring the 2018 Siskiyou Challenge for the 8th annual running of this multi-sport relay! The Siskiyou Challenge is a benefit for Rogue Valley Farm to School which actively has programs in 7 local school districts in Jackson...
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April 4, 2018
POC Adds Carbon Full-Face Helmet to Spring 2018 Collection
PARK CITY, Utah (April 4, 2018) — Building on the launch of its SPIN and Clarity technologies for mountain bike helmets and eyewear, POC introduces its latest innovation, the Coron Air Carbon SPIN. Designed for downhill and enduro riders, the Coron Air Carbon SPIN is a lightweight, full-face helmet that...
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April 3, 2018
Yakima Teams Up with Poler with Limited-Edition SkyRise Rooftop Tent
Lake Oswego, Ore., April 3, 2018 – Oregon-based outdoor lifestyle companies Yakima Products and Poler Stuff have teamed up for the limited-edition SkyRise rooftop tent. The Yakima X Poler SkyRise is a new take on Yakima’s popular tent, featuring Poler’s signature fuzzy camo pattern. “We’re longtime fans of Poler and...
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April 3, 2018
Grassroots Connect buying show welcomes new exhibitors Cotopaxi, Helinox, Meridian Line, Simms and tasc Performance
KNOXVILLE, TENNESSEE (April 3, 2018) – Grassroots Connect, the four-day national buying show for independent specialty retail, is welcoming five first-time vendor exhibitors to their spring event at the Knoxville Convention Center, June 14-17, 2018. Hosted by Grassroots Outdoor Alliance, Grassroots Connect is an invitation-only show for independent specialty retailers,...
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April 2, 2018
Orange Mud Launches Endurance Pack v2.0
Castle Rock, CO (April 3, 2018) – Orange Mud has launched version 2.0 of one of their best-selling packs. The Endurance Pack 2.0 comes with an upgraded chest harness to enhance comfort, maximize fit adjustments, and increase storage capacity. New, Improved Chest Harness The primary changes to the Endurance Pack...
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April 2, 2018
Inov-8 Launches Downhill Running Race On World’s Most Notorious Ski Slope
For the first time ever, runners are being given the opportunity to race down the world’s most notorious ski slope. Featuring blind drops, daredevil jumps and an insanely steep gradient of 80%, the legendary Streif, on the Hahnenkamm mountain in Kitzbühel, Austria, is regarded as the ultimate challenge for downhill skiers...
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April 2, 2018
Outdoor and Craft Brew Companies Put Public Lands Before Profit
BEND, Ore. (April 2, 2018) – Outdoor and craft brew companies are putting public lands before profit throughout the month of April by hosting “We Keep It Wild” online promotions to benefit The Conservation Alliance. Funds raised will help further the Alliance’s mission to protect wild places for their habitat...
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April 2, 2018
Toyota to Carry Yakima Accessories in Dealerships Nationwide
PLANO, Texas (April 2, 2018) – Toyota owners have long relied on Yakima to carry their favorite outdoor gear. Thanks to a new partnership announced today, Toyota customers now can purchase Yakima’s vehicle racks, bike, ski and boat mounts, cargo boxes, and other cargo management accessories directly from participating Toyota...
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April 2, 2018
Handcrafted Skis Customized with Artificial Intelligence
Salzburg, Austria - March 29, 2018 - After nearly 3 years of development and over 400 on-snow test days, Original+, a Salzburg Austria-based ski company, is proud to launch its first production run of custom skis crafted with artificial intelligence through a special Kickstarter pre-order. Original+’s unique approach combines time-tested...
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March 30, 2018
Seasoned Financial Executive Matthew Lyons joins Travelon.
Elk Grove Village, IL-- Travelon announced Matthew Lyons has joined the travel accessories leader as its new CFO. Matt is responsible for Travelon’s accounting, finance, operations, and customer service teams. “I’m excited to join Travelon. It’s a well-positioned firm in the travel accessories and anti-theft bag market – and poised...
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March 29, 2018
American Mountain Guides Association Announces New Discipline for Certified Mountain Guides
Boulder, Colo. (March 29, 2018) – Since 1979, the American Mountain Guides Association (AMGA) has set the standard for guiding in the United States. AMGA Certification requires completing the alpine, ski and rock disciplines. However, after spending more time at the IFMGA meetings and collaborating with our foreign counterparts, the...
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March 29, 2018
Farm to Feet ambassador with blood cancer to run across North Carolina
Mt. Airy, North Carolina — In January of 2015, Kenny Capps, an avid ultramarathon runner from Black Mountain, NC, was forced to stop running after being diagnosed with stage two Multiple Myeloma, which currently has no cure. After multiple rounds of chemotherapy and infusions, Capps underwent a mostly successful bone...
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March 29, 2018
Travelon’s patent pending LockDown Cut-Proof Bag wins Global Innovations Award
Saturday evening, March 10th at the 2018 IHA Innovation Awards Gala, from among 500 entries ranging from well-established brands to new brands, Travelon won the IHA Global Innovation Award (gia) Competition for Product Design and Innovation in the Home Organization and Storage Category. Representing Travelon was Don Godshaw, Travelon CEO....
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March 29, 2018
Travelon’s founding partner and CFO of 20 years has passed.
We are sad to announce that Travelon CFO, Roberto Mustacchi died six months after being diagnosed with cancer. He was 63. Roberto’s intellect, passion and energy were the source of countless contributions to Travelon’s growth while he enriched and improved the lives of all those he worked with. Roberto leaves...
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March 28, 2018
Black Ember Partners With rygr for Public Relations in the U.S.
SAN FRANCISCO (March 28, 2018) — Black Ember, a lifestyle brand specializing in obsessively designed and crafted backpacks for the active urban nomad, names rygr, an integrated marketing firm, its public relations agency of record in the United States. A direct-to-consumer upstart rooted in San Francisco, Black Ember leads at...
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March 28, 2018
Darn Tough Vermont Earns Prestigious BACKPACKER Magazine 2018 Editors’ Choice Gold Award
Northfield, VT. (March 28, 2018) – Long praised for their ideal mix of comfort, durability and fit, Darn Tough Hiker Boot Sock Cushion socks have been awarded the most prestigious award in the outdoor industry: 2018 BACKPACKER Editors’ Choice Gold Award. BACKPACKER Magazine awards an unspecified number of Editors’ Choice...