PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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December 27, 2017
Camber Outdoors Kicks Off Outdoor Retailer Snow Show with a Unique Thought-Leadership Keynote
BOULDER, Colo. (December 27, 2017) – Three years ago, Camber Outdoors (formerly OIWC) launched its CEO Pledge, which ushered in a nationally recognized thought-leading paradigm shift around accelerating women's leadership within the business cultures of over 75 outdoor active lifestyle companies. Through the CEO Pledge, these organizations are successfully establishing...
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December 22, 2017
Eagle Creek Introduces All-New Pack-It Active™
San Diego, Ca. – As the inventors of the packing solutions category in 1996, Eagle Creek has long been innovating around solutions for travel and everyday organization. With new water resistant styles featuring odor preventing Protx2™ built-in anti-microbial treatment, the new Pack-It Active™ Collection speaks directly to the person always on...
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December 22, 2017
‘Here’s looking at you, kid’ – Fisher + Baker’s baby goats to steal the show at Outdoor Retailer
MINNEAPOLIS – Fisher + Baker, a premium menswear brand crafting stylish outerwear with an everyday aesthetic, will launch additions to its autumn-winter line with the help of two offensively cute farm animals. Fisher and Baker – two “kids” with the requisite name tags – will be strutting their stuff in the...
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December 21, 2017
TerraTrike shows support for local cycling community with donation to The Spoke Folks
GRAND RAPIDS, Mich. — TerraTrike, a pioneering local recumbent tricycle company, has donated more than $3,000 worth of cycling accessories to The Spoke Folks, a non-profit bike cooperative based in Grand Rapids. “We love what The Spoke Folks stand for and what they’re doing for the Grand Rapids community –...
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December 21, 2017
Diamond Brand Gear Crafts Relationship with Asheville-based Darby Communications
Asheville, NC – December 21, 2017 – Diamond Brand Gear, an American legacy in domestic outdoor gear manufacturing for over 116 years, has chosen Darby Communications as its PR agency of record, effective immediately. First stamped with a “Diamond Brand" in 1881 as an indication of high quality goods, the...
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December 21, 2017
The Nature Conservancy in Colorado Allies with Backbone Media
BOULDER, Colo. (Dec. 21, 2017) – The Nature Conservancy in Colorado today announced a new partnership with Backbone Media. A leader in conservation, the Conservancy is a science-based organization working to preserve the lands and waters on which all life depends. Backbone will augment ongoing Conservancy efforts to educate the...
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December 20, 2017
Smartwool Pairs Up with JAM Collective
Steamboat Springs, CO and San Francisco – December 20, 2017 – Smartwool, one of the outdoor industry’s strongest brands, has named JAM Collective as its public relations agency of record. JAM Collective is a versatile and accomplished boutique agency specializing in public relations, social media, brand communications, and strategic partnerships....
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December 20, 2017
Quiksilver and Pacsafe Partner to Create Capsule Collection
Huntington Beach, CA and Seattle, WA – December 20, 2017 – Quiksilver, adventure sports performance apparel brand, and Pacsafe, travel-security innovator, have teamed up to create two unique bags for Spring/Summer 2018 featuring boardrider specific functions with anti-theft technology. The QUIKSILVER X PACSAFE co-lab offers gear with extra security for...
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December 20, 2017
Thermacell donates $20,000 to Big City Mountaineers Through Summit for Someone Corporate Climb
Golden, Colo. (December 20, 2017)— Thermacell Repellents, Inc., an innovative manufacturer of area mosquito repellents and other insect control solutions, has donated $20,000 to Big City Mountaineers (BCM). Through it’s fundraising initiative, Summit for Someone, a group of Thermacell employees climbed Mt. Washington, the highest peak in the Northeastern United...
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December 20, 2017
G3 strengthens customer service department, retains NE sales agency with deep experience
Vancouver, B.C. (Dec. 20, 2017) – G3, the Vancouver-based manufacturer of premium backcountry ski and snowboard equipment, recently hired Steve Ingold as its customer service manager, bringing his many years of experience in the field to lead G3’s growing customer-service team. G3 also retained the All Mountain Group, a sales...
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December 19, 2017
Hydro Flask Expands Global Presence with Distribution in Australia
Bend, OR (December 19, 2017) – Hydro Flask, the award-winning leader in high-performance, insulated stainless steel flasks and a Helen of Troy Limited (NASDAQ, NM: HELE) company, will expand its growing global presence into the Asia-Pacific market this fall. Beginning in December 2017, Hydro Flask will launch into Australian retailers...
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December 18, 2017
Thomson Bike Tours Launches New, First-Class Trip to Colombia
escape the January cold while immersing in a cycling and cultural GUILFORD, Conn. (December 18, 2017) – Thomson Bike Tours, the leading operator of premier cycling tours around the world for the past 15 years, announces a tour around Medellin, Colombia – one of their new, exclusive world-class bike trip...
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December 18, 2017
Hillsound Equipment Sponsors Winter Wild Race Series
Vancouver, BC (December 18, 2017)- Hillsound Equipment- the leading producer of winter traction equipment and gaiters for urban and outdoor enthusiasts- is excited to be a product sponsor for the 9th annual Winter Wild Race Series. Each race in the New England-based series is set to challenge both the legs...
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December 18, 2017
Seirus Launches The Hellfire: Introducing Battery Powered All Day Heat
San Diego, CA (December 18, 2017) - Seirus Innovation, leaders in cold weather accessories and cutting edge technologies, is thrilled to announce that the Hellfire glove and mitt is now available online. The Hellfire is the next generation of battery-powered gloves and is the first to provide all day heat...
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December 18, 2017
Bridgedale Donates More Than 5,000 Socks To Help People Affected By Homeless This Winter Season
Markham, Ontario (December 18, 2017) – Bridgedale Outdoor Ltd, a global market leader in the manufacture of performance socks, has donated 5,300 Merino Hiker socks to the nonprofit organization Knock Knock, Give a Sock (KKGS). The socks will be distributed to thousands of people in the New York City area...
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December 14, 2017
Mountain Equipment Introduces Winter 2018 Collection
Markham, ON - Mountain Equipment, designer and manufacturer of outdoor apparel and accessories, is introducing its winter 2018 collection at the Outdoor Retailer + Snow Show in Denver, Colo., booth #53104-UL. The collection includes a variety of hardshells, softshells, insulated outerwear, as well as base andmid layers for serious outdoor...
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December 14, 2017
Bridgedale Presents Fusion Tech For its 2018 Performance Sock Collection
Markham, ON (December 14, 2017) - Bridgedale Outdoor Ltd, a global market leader in the manufacture of performance socks, introduces a whole new sock technology that uses the latest machinery, the most progressive designs and the most advanced yarn technology. Called Fusion Tech, this sock technology combines natural fibers with synthetic...
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December 13, 2017
Thermacell Launches Kickstarter Campaign for New Technology
BEDFORD, Mass. (Dec. 13, 2017) - Thermacell Repellents, Inc., an innovative manufacturer of area mosquito repellents and other insect control solutions, today announced its first-ever Kickstarter campaign for the launch of the revolutionary Radius Zone Mosquito Repellent. Radius is the world’s first rechargeable, EPA-approved zone mosquito repellent. At the push of...
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December 12, 2017
Eagle Creek Introduces Jessica Dodson – Resident Travel Expert
San Diego, Ca. – Visiting 7 countries and 12 states in just the last 2 years, Eagle Creek’s Brand Marketing Manager, Jessica Dodson is truly a world traveler. As the newly anointed Eagle Creek Resident Travel Expert, Jessica gets to share her experience and expertise with travel junkies throughout the...
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December 12, 2017
The American Alpine Club & Jones Snowboards Present New Adventure Grants
Golden, CO (Dec 12, 2017) — The American Alpine Club, the country’s oldest and largest climbing and mountaineering member organization, is pleased to announce a new series of snowboard-specific mountain exploration grants in partnership with Jones Snowboards. The new grants are aimed at supporting amateur backcountry snowboarders and their dreams...
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December 12, 2017
Yakima Promotes Joel Grabenstein to Senior Director of Marketing
Lake Oswego, OR – December 12, 2017 – Yakima Products, Inc., the innovation leader in vehicle racks and cargo solutions, has announced the promotion of Joel Grabenstein to Senior Director of Marketing. Grabenstein, who has been with Yakima since 2003, was previously Category Director. As Senior Director of Marketing, Grabenstein...
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December 12, 2017
Clark Little’s “Shorebreak: The Series” Is Now Available on Outside TV Features
WESTPORT, CT (Dec. 12, 2017) — Outside TV is thrilled to introduce the brand-new series “Shorebreak: The Series” to their streaming platform, Outside TV Features. The original series documents award-winning Hawaii shorebreak wave photographer Clark Little as he travels around the beautiful North Shore of Oahu, showcasing his passion to...
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December 12, 2017
Ecōths Expands Their Commitment to Fair Trade in Fall 2018
Reno, NV – December 12, 2017 – Expanding their mission to bring together the triple bottom line of People, Planet and Product, Ecōths’ clothing for men will source 60% of their styles in Fair Trade Certified™ factories in Fall 2018. Staying true to their outdoor adventure roots, Ecōths’ fall styles will...
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December 12, 2017
Heli Selects rygr to Support Communications and Marketing Initiatives
NEW YORK (December 12, 2017) – Heli, an innovative adventure travel booking platform specializing in Helicopter skiing and watersport adventures, has named rygr, an integrated marketing firm, its agency of record. “We are thrilled to partner with rygr to communicate the Heli story and bolster the recent momentum the brand has...
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December 12, 2017
Nuu-Muu Introduces the Elemental Dress Collection
Bellingham, WA (December 12, 2017) – Nuu-Muu, makers of fun and versatile athleisure dresses, debuts their latest line: The Elemental Collection. Drawing inspiration from the simplicity of nature’s elements, their newest prints combine energy, movement and balance. Designer Enid Wilson used a Q-tip to create the original prints exhibited in the...