PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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November 21, 2017
Arc’teryx Giving Tuesday Sales to Support The Conservation Alliance
BEND, Ore. (November 21, 2017) – Recognizing the urgent need to defend public lands in the US, Arc’teryx will donate all proceeds from U.S. online sales on Giving Tuesday, November 28, to The Conservation Alliance’s Public Lands Defense Fund. The Vancouver, BC-based manufacturer of outdoor performance apparel and equipment is...
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November 21, 2017
G3 jumps into 17/18 ski season with more awards and accolades
Vancouver, B.C. (Nov. 21, 2017) – G3, maker of cutting-edge backcountry ski and snowboard equipment, has earned a range of awards and accolades for its Fall 2017 ski collection. Recognition poured in from a range of ski and outdoor publications, including Backpacker, Freeskier, Backcountry Magazine and Outdoor Gear Lab. The...
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November 21, 2017
Crescent Moon Launches the Eva All-Foam Snowshoes: The Avant-Garde Snowshoe of 2017
Boulder, CO (November 21, 2017) — After 20 years of dedication to the snowshoeing community, Crescent Moon is thrilled to raise the bar with their latest release, the Eva All-Foam Snowshoe. First showcased at last year's Winter Outdoor Retailer, the Eva was recognized with 7 Best/Gear of the Show awards...
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November 21, 2017
Darn Tough Adds More Muscle to Southeast Territory with New Sales Team
Northfield, VT. (November 21, 2017) Darn Tough Vermont, the fastest growing American manufacturer of premium performance outdoor and lifestyle socks, is pleased to welcome Decker and Associates to the team as the agency of record in the Southeast territory. With deep experience working with iconic brands such as Adidas Outdoors,...
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November 21, 2017
Jessie Diggins Salomon TV Episode to Premiere at Yellowstone Ski Festival Presented by Salomon
OGDEN, Utah – Jessie Diggins, one of the United States’ top nordic skiers heading into the 2018 Winter Olympic Games, will be the star of the show at the Yellowstone Ski Festival this month. On November 24 in West Yellowstone, Montana, Salomon will host the world premiere of the Jesse...
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November 20, 2017
Outdoor Project Partners with Travel Oregon on Video Series Highlighting Outdoor Recreation
PORTLAND, Ore. --Nov. 20, 2017) – Outdoor adventure media startup Outdoor Project has launched a new video series in collaboration with Travel Oregon, Oregon State Parks and Oregon Department of Fish and Wildlife. The series, produced by Outdoor Project and Outlive Creative, an Oregon video production company, can be found...
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November 20, 2017
MBT Shoes signs SIMBOL Communications as PR Agency of Record
Saint Louis, Missouri — Refocusing efforts in the US market, MBT® – the original “Physiological Footwear” brand – has hired Park City-based SIMBOL Communications as their public relations agency of record. SIMBOL will handle PR for all lines but will focus primarily on the technical running and fitness models. The brand...
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November 20, 2017
November 2017 Marks 30 years for ALLIED Feather & Down
Montebello, California (November 20, 2017) — This month, a brand many have never heard of – but has been enjoyed by the vast majority of consumers who have ever bought a down comforter, sleeping bag, or jacket – turns 30 years old: ALLIED Feather & Down has been a powerful...
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November 17, 2017
Farm to Feet and Ski City Launch “Cottonwood Getaway” Sweepstakes
Mt. Airy, North Carolina (November 17, 2017) — Farm to Feet, makers of 100% American socks and the official sock of Ski City, today announced the launch of the Cottonwood Getaway Sweepstakes, giving one powder hound and a friend, four days of skiing and lodging in America’s greatest skiing destination,...
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November 17, 2017
Chemical-free, thermoregulating and ‘smart’ – Coolcore partners with Pale Morning Media
PORTSMOUTH, NH, (November 17, 2017) – Coolcore (www.coolcore.com), the leader in chemical-free thermoregulating fabric, this week announced a partnership with Pale Morning Media for national public relations support. Coolcore’s “smart” fabric is an engineered material that rapidly accelerates the evaporative drying process without chemical additives or treatments. Independently regulating the...
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November 17, 2017
United By Blue and Lonely Whale Join Forces to Create Awareness For Oceans Across the Globe
PHILADELPHIA, PA (FRIDAY, NOVEMBER 17, 2017) - United By Blue (UBB), the sustainable outdoor apparel brand with a mission to remove a pound of trash from the earth’s oceans and waterways for every product sold, is teaming up with Lonely Whale (LW), a connector and incubator for courageous ideas that...
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November 17, 2017
Mountain Hardwear’s Atherm Jacket is Recognized by Polartec with an Apex Award for Design and Innovation
Richmond, Calif. – Mountain Hardwear, Inc., an outdoor industry leader in product design and innovation, is proud to announce its Fall 2017 Atherm Jacket has been recognized with an Apex Award from Polartec. The annual design award program celebrates the finest products made from Polartec fabrics and the designers behind...
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November 17, 2017
Outdoor Brands Commit to Raising Money for The Conservation Alliance Grant Fund on Giving Tuesday
BEND, Ore. (November 16, 2017) – With help from brands in the Outdoor Industry, The Conservation Alliance will launch a fundraising campaign on Giving Tuesday to help protect and defend wild lands and waters across North America. The Conservation Alliance plans to use the funds raised on Giving Tuesday to...
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November 17, 2017
Kokatat’s American Made Outdoor Gear Awards takes hiatus
ARCATA, California – Since 2013, Kokatat has pioneered and hosted the American Made Outdoor Gear Awards – a celebration of brands in the outdoor industry committed to domestic manufacturing. Through the program, we have been introduced to, and worked with, exceptional people and companies. We have been awed by the...
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November 16, 2017
LifeStraw Debuts Next Generation of Water Filtration Technology for Holidays: First Kids’ Filtration Bottle, Adapter Kit for Popular Bottles, and Multi-Use Lead Reduction Filter
LAUSANNE, Switzerland (November 16, 2017) – LifeStraw®, a global leader in developing innovative filtration and purification products for safe drinking water, has introduced its next generation of consumer water filtration products in time for the holidays. New products include: LifeStraw Play, the industry’s first and only two-stage filtration bottle for...
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November 16, 2017
United By Blue Opens New Store and Outdoor Inspired Cafe
PHILADELPHIA, PA (THURSDAY, NOVEMBER 16, 2017) - United By Blue (UBB), the sustainable outdoor apparel brand with a mission to remove a pound of trash from the earth’s oceans and waterways for every product sold, announces today their move into a new flagship store. The pending LEED Platinum certified space...
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November 15, 2017
Balega Opens Application for 2018 Impi Ambassador Team
Durham, N.C. (Nov. 15, 2017) - Balega, a leading performance sock brand in the run specialty market, has opened the application portal today for its fourth annual “Impi” influencer team. Impi team members will represent Balega as brand ambassadors to help illuminate Balega’s core pillars – performance, excellence, harmony, creativity...
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November 15, 2017
Grassroots Connect breaks record for attendance, engagement during fall buying show
KNOXVILLE, TENNESSEE – Grassroots Outdoor Alliance, the national organization dedicated to the health and growth of independent specialty retail, announced a record number of attendees and pre-booked appointments at their annual fall buying show. Organizers confirmed 982 total attendees – an increase of 13% from 2016 – which included Grassroots member...
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November 15, 2017
DUDE, Idaho 12ver was Officially Selected For Winter Wildlands Alliance Backcountry Film Festival
Victor, Idaho (November 15, 2017) - Sego Ski Co, the leading handcrafted, made-in-the-Tetons ski company, is proud to have Sego athlete Mark Ortiz in The 13th Annual Winter Wildlands Alliance Backcountry Film Festival. Since the initial one-film screening in 2005, the festival has grown into a 90-minute showcase of top...
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November 14, 2017
Mt. Bachelor’s Winter Season Lifts Off This Saturday
BEND, Ore. – Mt. Bachelor announced today that it will open for the 2017-2018 winter season on Saturday, Nov. 18. Additionally, the resort’s 96-hour lift ticket sale will kick off on Thursday, Nov. 16. “It’s exciting to get an early start to the 2017-2018 ski/snowboard season,” said John McLeod, Mt....
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November 14, 2017
Portsmouth Polar Plunge Supports 46th Annual Rotary Thanksgiving Dinner
PORTSMOUTH, N.H. – For the fifth straight year, the Warren Miller Road Crew is proud to announce their annual Polar Plunge, Nov. 22 at noon on Wallis Sands Beach, in support of the Portsmouth Rotary Thanksgiving Dinner. The first 20 plungers to bring a non-perishable food item and join the...
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November 14, 2017
Share the Stoke of Surfing this Holiday Season with Sharkbanz
Charleston, S.C.—Nov. 14, 2017— This holiday season, Sharkbanz, the proven, wearable shark deterrent, is teaming up with acclaimed surf artist Jay Alders, to share the stoke of surfing. Jay has created a one-of-a-kind design that celebrates the majesty of sharks, which will be featured on t-shirts, available on Sharkbanz.com and...
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November 14, 2017
TREW Re-Designs Women’s Line for Winter 2017/18
Portland, OR (November 14, 2017) – TREW, designers and builders of style-inspired, kick-ass performance outdoor apparel, re-focuses’ their attention on the most powerful buying segment… women. Bringing in certified talent to redesign their entire women’s collection, TREW is nailing down the lines that make women’s pieces fit right, while keeping that...
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November 14, 2017
Purple Orange Brand Communications Opens Colorado Office and Recruits New Talent
Jackson Hole, WY — Creative brand communications agency Purple Orange is pleased to announce a new office opening and new hires. Located in WY at the base of Jackson Hole’s town-hill Snow King Mountain, Purple Orange Brand Communications has served a wide-range outdoor, healthy lifestyle, and natural food clients since 2009....
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November 10, 2017
250-Mile, Nonstop Run to Honor Down Syndrome Advocacy and World Down Syndrome Day
WASHINGTON – The National Down Syndrome Society® (NDSS), the leading human rights organization for all individuals with Down syndrome, is proud to announce RUN FOR 3.21. On March 21, 2018, National Down Syndrome Day, athletes will run from the U.S. Capitol to the United Nations. This 250-mile run from Washington,...