PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
-
April 7, 2017
Darby Communications Announces Selections for Stand Up Initiative
Asheville, NC – Darby Communications, a boutique public relations agency specializing in the outdoor, fitness and wellness industries, is excited to announce the selections for the 2017 Stand Up Initiative. Launched in February, the program supports select environmentally-focused non-profit organizations with pro bono PR-related services. With the goal of helping to...
-
April 6, 2017
Gaia Announces Debut of Docu-series Yogic Paths Sharing the magic of an ancient tradition
LOUISVILLE, Colo. (April 6, 2017) — Gaia, the world’s largest network of conscious media, announces the debut of Yogic Paths, a new docu-series capturing a deeper exploration of yoga. Filmed throughout India, Yogic Paths shares unprecedented conversations with spiritual leaders while taking the viewer on a journey through the many...
-
April 6, 2017
The Conservation Alliance Contributes $850,000 in Grants to 20 Organizations
BEND, Ore. (April 6, 2017) - The Conservation Alliance sent grants totaling $850,000 to 20 organizations working to protect wild places throughout North America. The donations mark The Conservation Alliance’s first funding disbursal for 2017, and the largest grant disbursal in the group’s 28-year history. The Conservation Alliance membership includes...
-
April 6, 2017
Orange Mud Partners with Lake Sonoma 50 Mile Ultramarathon for 2017
Castle Rock, CO (April 6, 2017) – Orange Mud is very excited to be on board as a partner for the 2017 Lake Sonoma 50. The Lake Sonoma 50 has been a premier event for years and we are proud to be a part of the race weekend this year....
-
April 5, 2017
Vibram’s Carrarmato Sole Celebrates 80 Year Legacy
CONCORD, Mass. (April 5, 2017) – Vibram®, the worldwide leader in high-performance soles and the creator of the Vibram FiveFingers® articulated toe shoe, today announced the 80th anniversary of its iconic Carrarmato sole. The Carrarmato dates back to Vibram’s founder, Vitale Bramani. In 1935, when a climbing accident involving six of Bramani’s mountaineering friends...
-
April 5, 2017
Icebug Introduces New Running Collection for Winter ‘17-‘18
Bellingham, WA (April 5, 2017) - Icebug is proud to debut their Running collection for fall 2017, designed for the runner who doesn’t slow their stride just because the snow and ice are in their way. Built to handle to the elements, and designed for maintaining your stride, go ahead...
-
April 4, 2017
Pearl Izumi Named Exclusive Training Apparel & Cycling Shoe Sponsor of USA Triathlon
Louisville, Colo. (April 4, 2017) – Pearl Izumi today was announced as the exclusive cycling apparel, training apparel and cycling shoe sponsor of USA Triathlon, including the USA Triathlon National Team, USA Paratriathlon National Team and Team USA, comprised of the top age-group athletes who qualify to represent their country at...
-
April 4, 2017
Pennsylvania Governor Wolf Designates April 30 as Face of America Day
Gettysburg, Pennsylvania – Governor Tom Wolf today designated April 30, 2017 as Face of America Day in Pennsylvania, recognizing the exceptional adaptive military veterans who are riding national non-profit World T.E.A.M. Sports’ Face of America to the historic Civil War community of Gettysburg. “Since the infancy of the United States,...
-
April 4, 2017
Nuu-Muu Debuts Spring ’17 Dress Collection
Bellingham, WA (April 4, 2017) – Nuu-Muu, makers of fun and versatile athleisure dresses, debut their Spring ’17 collection. Featuring vibrant colors that are easy to coordinate, the season’s theme is: Get your happy on! Nuu-Muu drew inspiration for the Spring ‘17 line from their passionate fan base, full of energy...
-
April 4, 2017
Bar Mitts Founder Launches TailGater Tire Table
TailGater Tire Table of Washoe Valley, Nevada went Live on KickStarter.com March 29, 2017– By funding the project, you can receive a table for over 50% off retail value. With support from backers, the goal can be reached and bring TailGater Tire Table to stores and tires near you. “After always...
-
April 4, 2017
Outdoor & Sports Company Inc. Names Tom Jones Agency and JJ Sales as 2016 North American Agents of the Year
Markham, ON (April 4, 2017) -- Outdoor & Sports Inc., distributor of Mountain Equipment, Bridgedale and Hilly products, announces that Tom Jones Sales and JJ Sales together have been awarded as North American Sales Agents of the Year for Bridgedale socks. Tom Jones Agency and JJ Sales work collaboratively to...
-
April 3, 2017
GORE-TEX® Brand Aims To Become Leading Fabric Partner For International Lifestyle Brands
Today, Gore Fabrics announces its strategy to expand into the lifestyle market during Milan’s annual design week, Fuorisalone 2017. Gore Fabrics will promote its best-in-class fabric technologies to international urban and lifestyle fashion brands - like Norse Projects, Yeezy, Loewe and adidas Originals - looking to meld style and design...
-
April 3, 2017
The Conservation Alliance Announces Third Annual ‘We Keep It Wild Campaign’
BEND, Ore. (April 3, 2017) — The Conservation Alliance, whose mission is to engage businesses to fund and partner with organizations to protect wild places for their habitat and recreation values, is thrilled to announce its third annual #WeKeepItWild campaign with 15 partnering member companies hosting promotional sales in April...
-
April 3, 2017
Upslope Brewing Introduces New Limited Release, 2017 Experimental IPA
Boulder, Colo. (April 3, 2017) — Upslope Brewing Company, maker of post-outdoor adventure craft beer, is excited to announce its first installment of a new annual Experimental India Pale Ale series as part of the seasonal Limited Release lineup. This series focuses on experimentation with hops and will highlight different,...
-
April 1, 2017
Ibex Outdoor Clothing Unveils Woolies Wonder Bodysuit
White River Junction, VT. (April 1, 2017) — Leading the charge in performance Merino wool apparel of the highest quality, Ibex Outdoor Clothing proudly unveils the ultimate one-layer, head to toe Merino solution for your outdoor pursuits. Meet the Woolies Wonder Bodysuit. In its ongoing quest and commitment to make...
-
March 31, 2017
Nominate a Leave No Trace Hot Spot for 2018 April 1 through May 15
March 31, 2017, Boulder, Colo.: Beginning April 1st through May 15th, the Leave No Trace Center for Outdoor Ethics is calling for nominations for the 2018 Hot Spot program. Hot Spots are all public lands — city parks, forests, open space land, national parks — across the country that have...
-
March 30, 2017
Wilderness Systems Sponsors 2017 KBF National Championship
GREENVILLE, S.C. (March 30, 2017) – Wilderness Systems is proud to be the official kayak and co-title sponsor of the 2017 Kayak Bass Fishing National Championship, the United States’ premier freshwater kayak-fishing tournament. “Wilderness Systems is dedicated to promoting, strengthening and growing the kayak fishing community,” said Evan Lyendecker, marketing...
-
March 30, 2017
Noah Beschen Finds Shade with Electric
San Clemente, California (March, 30, 2017) – Electric, the San Clemente, California based eyewear veteran, announced a new partnership with world-renowned surf phenomenon, Noah Beschen. Noah will have world-class eye protection with Electric sunglasses while traveling the world in pursuit of his dreams. Noah, a resident of the famed North...
-
March 30, 2017
Craghoppers Introduces New Forester Jacket
Portsmouth, NH (March 30, 2017) – It’s all about the protection. No matter what you do or where you go, it’s important to feel safe and secure. The Men’s Forester Jacket from Craghoppers is built with a focus around protection during travel, enabling adventurers to enjoy more and worry less....
-
March 30, 2017
Mountain Khakis Announces “Hell Yeah!” National Road Tour April – Oct. 2017 Traveling to 150 Outdoor Retailers, Craft Tap Houses, and Outdoor Festivals
JACKSON HOLE, Wyo. - (March 30, 2017) – Mountain Khakis®, a leading mountain town-inspired lifestyle apparel brand, announces its cross country Hell Yeah! Tour beginning in Washington, D.C. April 10, ending outside its new Denver flagship store October 10, 2017. Stopping at over 150 outdoor retailers, craft tap houses and...
-
March 29, 2017
Peak Design’s Give A Shot Website Connects Photographers and Environmental Non-Profits
San Francisco, CA — Peak Design, makers of essential carry equipment and camera accessories, is proud to further the company’s commitment to environmental causes with the launch of Give A Shot: a website that connects photographers and videographers with environmental non-profits in need of visual content. Currently accepting applications from...
-
March 29, 2017
Wilderness Systems’ Patent-Pending Helix PD™ Pedal Drive is in High Demand at Specialty Retail
GREENVILLE, S.C. (March 29, 2017) – Wilderness Systems today announced the arrival of its sleek, high performance, patent-pending Helix PD Pedal Drive at specialty retail stores. “The Helix PD Pedal Drive is the most efficient and intuitive pedal system ever engineered. The demand for it has been off the charts,”...
-
March 28, 2017
GORE-TEX® brand campaign encourages people to find their state of ‘flow’
Feldkirchen-Westerham (March 28, 2017) — Building on the high level of trust that consumers have in GORE-TEX® products, W.L. Gore & Associates is launching a new GORE-TEX® brand campaign in 2017 that encourages people to follow their outdoor passions – and simply forget about their gear. The ‘Don’t Think About...
-
March 28, 2017
World T.E.A.M. Sports Face of America Veteran Finds Bicycling Therapeutic
Endwell, NY (March 28, 2017) – Navy and Army National Guard veteran Nicole Lee is riding in her first Face of America with national non-profit World T.E.A.M. Sports this April 28-30. The southern New York state veteran is riding with Team Rescue 22 from Arlington to Gettysburg with other adaptive...
-
March 28, 2017
Pearl Izumi Spring 2017 Line Available Now
Louisville, Colo. (March 28, 2016)- Pearl Izumi, maker of performance cycling apparel and footwear, releases its new Spring 2017 line with fresh styles in road cycling, mountain biking and triathlete apparel. With a continued focus on apparel that fits riders’ mindsets as well as they fit the body, Pearl Izumi offers...