PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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February 21, 2024
Norrøna Ambassador Sets World Record for the Fastest Trek to the South Pole
OSLO (Feb. 21, 2024)/OUTDOOR SPORTSWIRE/ – Norrøna ambassador and French polar explorer Vincent Colliard has set a new world record for the fastest solo and unsupported trek to the South Pole from Hercules Inlet. He covered 1140km in 22 days, 6 hours and 8 minutes, breaking the previous world record by almost...
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February 21, 2024
P448 Debuts P448 x Vibram, Featuring Vibram Ecostep Natural Soles with 90% Natural Biobased Elements
NEW YORK CITY (Feb. 21, 2024)/OUTDOOR SPORTSWIRE/ – P448, the Italian streetwear brand known for its master artisans and hand craftsmanship, is partnering with Vibram, the leader in high-performance soles for outdoor, recreational, work and fashion footwear, to debut the P448 x Vibram Eco-Friendly capsule February 21, 2024. Part of its Project...
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February 21, 2024
MSR launches Paradigm bindings on Explore Series snowshoes for Fall 2024
Seattle, Wash. /OUTDOOR SPORTSWIRE/ – Today, Mountain Safety Research (MSR) announces the launch of new ParadigmTM bindings on their Explore Series snowshoes, as well as new colorways, available Fall of 2024. The Explore Series snowshoes are designed for intermediate to advanced-level snowshoers exploring intermediate to technical, variable terrain, in addition to...
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February 20, 2024
Costa Sunglasses unveils 580 Gold: Dive into a world of clarity and adventure
JUPITER, Fla. (February 20, 2024)/OUTDOOR SPORTSWIRE/ – For more than 40 years, Costa Sunglasses has delivered on its mission to create the highest standard in lens technology for the ultimate advantage on the water. Today, the manufacturer of the first color-enhancing all-polarized glass sunglass lens continues to elevate its innovative lens technology...
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February 20, 2024
Jetboil® Sparks Strategic Partnership with Darby Communications
February 20, 2024 -- Racine, WI /OUTDOOR SPORTSWIRE/ – Jetboil®, the world’s leading innovator of outdoor cooking systems, proudly announces its partnership with Darby Communications, a PR and digital marketing agency specializing in the outdoor, active lifestyle, and hunt/fish markets. Effective immediately, Darby Communications will serve as Jetboil’s PR agency of record,...
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February 20, 2024
Fjällräven, Teva and Breeo Join OutsidePR for Strategic Public Relations Support
Sausalito, Calif., (February 20, 2024)/OUTDOOR SPORTSWIRE/ – This month marks a significant milestone as OutsidePR, North America’s leading boutique active lifestyle and outdoor PR agency, proudly announces strategic partnerships with leading active lifestyle brands, Fjällräven, Teva, and Breeo to provide comprehensive public relations support. These collaborations are set to redefine the...
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February 20, 2024
Tailwind Nutrition athletes and reigning Birkie champions prepare for largest Nordic race in America
Cable, Wis. (Feb. 20, 2024)/OUTDOOR SPORTSWIRE/ –Tailwind Nutrition athletes Alayna Sonnesyn (4x winner), David Norris (2023 winner) and Jessica Yeaton are gearing up for the 50th annual American Birkebeiner (The Birkie) nordic ski race on Feb. 24, where they will race from Cable to Hayward, Wisconsin. “The Birkie has been a...
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February 20, 2024
Rab Climbing Film El Valle del Silencio Set For World Debut at Boulder International Film Festival
Louisville, CO /OUTDOOR SPORTSWIRE/ – Rab and Lowe Alpine, industry leaders in merging the development of quality outdoor gear and apparel with sustainability and environmental awareness, announced today that the company’s new film, El Valle del Silencio, will make its world debut at the 2024 Boulder International Film Festival Feb. 29...
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February 20, 2024
Helinox Announces Global Executive Team to Position Company for Next Stage of Growth
SEOUL, Korea – February 20, 2024 /OUTDOOR SPORTSWIRE/ – Young Lah, Global CEO of Helinox, has appointed a new global executive team designed to position the company for the next stages of growth and category expansion. Andrew Shand has been promoted to Helinox President and Global Chief Operating Officer (COO) following...
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February 20, 2024
Finding an Available Campsite Got Slightly Easier in 2023 — Still 4x Harder than 2019
PORTLAND, Ore., Feb. 20, 2024 /OUTDOOR SPORTSWIRE/ - The Dyrt, the No. 1 app for camping availability, photos and reviews, has found that 45.5% of campers reported difficulty booking a site because a campground was sold out in 2023. This number is four times higher than it was in 2019,...