February 10, 2021

Primus and Brunton Outdoor Inc. Strengthen Teams with Key New Hires

LOUISVILLE, Colo. (Feb. 10, 2021) — Primus, the Swedish heritage outdoor equipment brand known for reliable, safe and innovative cooking products that have helped people enjoy the outdoors since 1892, and Brunton, the U.S.-based manufacturer established in 1894 known for precision outdoor navigation instruments, are proud to announce the hiring...

February 10, 2021

Pinarello US Introduces the Scuderia

SOLANA BEACH, CA (February 10, 2021) – Pinarello US, the storied Italian bicycle brand, is pleased to announce the Scuderia Pinarello, a diverse team of US brand ambassadors. The Scuderia Pinarello, which means stable or team in Italian, includes eight unique athletes, ranging from an Olympic medalist to a gravel-racing...

February 10, 2021

Alterra Mountain Company Names Dakine Official North American Partner

LOS ANGELES (Feb. 10, 2021) — Dakine announces a new four-year partnership, naming Dakine the official glove and bag partner of Alterra Mountain Company’s 15 North American mountain destinations. This partnership will be activated year-round to support all winter and summer on-mountain activities at each Alterra Mountain Company destination. From...

February 10, 2021

Bluebird Backcountry fully powered by renewable energy

Denver/Kremmling, Colorado: After its much-heralded abbreviated season in February 2020, Bluebird Backcountry is back for the 2020/21 ski season. The ski area with no lifts is already pushing the boundaries that define traditional ski areas, and now, they’ve added energy to the list of things they’re doing differently. Bluebird has partnered...

February 10, 2021

BioLite Unveils All-New Charge PD Powerbank Series

Brooklyn, NY (February 10, 2021)— BioLite, an innovator in off-grid renewable energy solutions, is delivering on-demand energy with the company’s new and improved Charge PD Series. BioLite’s new lineup of portable power banks is designed to deliver faster, more flexible charging for the next generation of electronic devices. The Charge...

February 9, 2021

ORTOVOX Unveils Climate-Neutral Freeride Collection for Fall 2021

LONGMONT, Colo. (Feb. 9, 2021) – ORTOVOX, the global expert in avalanche rescue equipment and technical wool for mountain sports, doubles down on its commitment to fighting climate change with its new Freeride Collection, a 100-percent climate-neutral assortment, for Fall 2021. Available in September, the collection is highlighted by the 3L Deep Shell Jacket...

February 9, 2021

New E-BIKE Act Would Offer Tax Credit for Electric Bicycle Purchases

BOULDER, COLO. (Feb. 09, 2021) —PeopleForBikes applauds the introduction of federal legislation to offer an electric bicycle tax credit, helping more people easily get out on two wheels. The Electric Bicycle Incentive Kickstart for the Environment (E-BIKE) Act, led by Representatives Jimmy Panetta (D-CA) and Earl Blumenauer (D-OR), prioritizes electric...

February 9, 2021

Yniq: Lindsey Vonn’s Limited Edition Goggle Available in the US

Stockholm, Sweden (February 9th, 2021) — Today, Yniq and Lindsey Vonn announce the arrival of the LV82 limited edition premier goggle.  This new release of Yniq goggles is limited to only 82 pieces, symbolizing each one of Vonn’s record-breaking wins. Available online, the Lindsey Vonn limited edition within the Model...

February 9, 2021

ECHOS Communications Announces Promotion and Multiple New Team Members

BOULDER, Colo. - February 9, 2021 - ECHOS Communications, a leader in authentic public relations for active lifestyle, outdoor, consumer technology, and cycling brands, is proud to announce a well-deserved promotion and several new team members who will support the agency’s growing list of brand partners. Jacob Hauge, who’s been...

February 9, 2021

adidas Sport Introduces New TERREX Snow Goggle Line

February 9, 2021 - Leading global sports brand adidas – in collaboration with Marcolin Group – introduces two new adidas Terrex Snow Goggles combining superior technical performance with a contemporary style. For winter sports lovers seeking clarity of vision in any weather condition, adidas eyewear presents two unique lenses designed...