PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 3, 2021
Outdoor Prolink Launches Manifesto; Outlines Commitment to A Responsible and Productive Pro Channel
BOULDER, CO. (June 3, 2021) — Outdoor Prolink, the pro purchase program created for outdoor professionals at the heart of the industry, announces its Manifesto - A Commitment to Responsibility & Authenticity in the pro channel. The Manifesto reconfirms the company’s commitment to a clean channel connecting pros, brands, and...
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June 3, 2021
Performance Hunting brand KUIU Adds Gila Hot Weather Hunting Line to Expanding Technical Apparel Options
Dixon, CA (June. 3rd 2021) – KUIU, the leading manufacturer of ultralight performance hunting gear is proud to announce the release of their new hot weather Gila Series featuring odor-resistant treatment and UPF 50+ sun protection rating, it’s the ultimate in hot weather protection. The new collection includes the Gila...
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June 3, 2021
Campspot Launches Mobile App in Time for Busiest Season Following 220% Increase in Bookings in 2020
GRAND RAPIDS, Mich., June 3, 2021 /PRNewswire/ -- Campspot, the leading online marketplace for RV resorts, family campgrounds, cabins, glamping options and more, today announced the launch of a mobile app to make it even easier for campers to search, discover and book their perfect camping trip. With the Campspot Mobile App, available on...
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June 3, 2021
SCARPA names climber Jordan Cannon to athlete roster
BOULDER, Colo. (June 3, 2021)– SCARPA, one of the world’s leaders in performance mountain footwear, added climber Jordan Cannon, a longtime grassroots brand ambassador, to its professional athlete team. Cannon became the fifth person to free-climb “Golden Gate” (5.13) on El Cap in under 24 hours in November 2020, and...
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June 3, 2021
TransRockies Race Series Adds 4iiii as a Sponsor for TransRockies Gravel Royale
Calgary, A.B. (June 3, 2021)— TransRockies Race Series, a global leader in adventure stage races, today announces 4iiii, maker of durable and affordable powermeters, as the newest sponsor for TransRockies’ latest stage race - Gravel Royale, taking place August 23 -26 in British Columbia. “It's great to be working with...
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June 3, 2021
Tread Labs Doubles Down on B2B Efforts
WOBURN, Mass. – After experiencing significant growth in its direct-to-consumer business, Tread Labs is expanding its wholesale business to brick and mortar stores, as well as online retailers, through a partnership with the UBER Group and the hire of a Channel Manager for the wholesale side of the business. “Given...
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June 3, 2021
Hillsound Equipment Joins Responsible Packaging Movement
Vancouver, BC (June 3, 2021) - Hillsound Equipment, the leader in innovative and award-winning outdoor accessories, has joined the ResponsiblePackaging Movement to further develop sustainable practices. The movement, founded by prAna, is uniting and encouraging brands to work towards an industry-wide elimination of plastic and increase the use of non-virgin...
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June 3, 2021
How Bikeable Is Your City? PeopleForBikes Releases Fourth Annual City Ratings
BOULDER, COLO. (June 3, 2021) — PeopleForBikes released its 2021 City Ratings, expanding internationally for the first time to include 30 European, 42 Canadian and 35 Australian cities. In its fourth annual iteration, the data-driven City Ratings analysis evaluated more than 750 cities and communities across the globe to spotlight...
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June 3, 2021
KINeSYS Sunscreen Partners with The RiderBox
Leaders in performance sunscreen, KINeSYS, are excited to be partnering with The RiderBox throughout June and July. The RiderBox is the #1 subscription box for cyclists, providing a regular supply of products to enhance active lifestyles. “The popularity of cycling has exploded during COVID. More time in the saddle means...
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June 3, 2021
UNDRBUDR™ Introduces Muscle Budr™, A New Approach to Muscle Recovery
Montclair, NJ – UNDRBUDR, which develops high performance, nature-inspired skincare, today announced the launch of Muscle Budr ™ an entire new line of muscle recovery products almost one year after launching UNDRBUDR Chamois Cream, which has already become an overnight success. Muscle Budr ™ represents years of clinical research, personal...
