January 20, 2021

Stio Announces Key New Hires to Support Continued Growth

JACKSON, Wyo. (Jan. 20, 2021) – Stio, the mountain lifestyle brand headquartered in Jackson Hole, Wyoming, recently announced several new hires to support its continued expansion. The direct-to-consumer business experienced strong growth again in 2020, creating opportunities to broaden its corporate team. Key new hires include Wendy Oldani, director of...

January 20, 2021

Backcountry to Open New Retail Stores Beginning Spring 2021

PARK CITY, Utah (Jan. 20, 2020) – Backcountry, the online specialty retailer of premium outdoor gear and apparel, announces plans to open brick-and-mortar retail locations beginning May 2021. The retailer currently has one store adjacent to its fulfillment center in Salt Lake City, UT, and will expand its retail footprint...

January 20, 2021

A-Squared Bikes Hires SIMBOL Communications as PR Agency of Record

Lake Oswego, Oregon (January 20, 2021) — After making a name for itself over the last few years as a direct-to-consumer purveyor of high-quality but affordably priced triathlon and aero road bikes,  A-Squared Bikes (A2) has partnered with the long-time bike-industry insiders at SIMBOL Communications as their PR agency of...

January 20, 2021

La Sportiva Introduces Fall 21 Apparel Line with Sustainable Technology Focus

January 20, 2021 (BOULDER, Colo.) – La Sportiva, makers of the world’s finest mountain footwear, apparel and ski hard goods, today announces the introduction of the brand’s new apparel collection for Fall 2021. This collection embodies the company’s core values of reducing environmental impact by utilizing improved sustainability technologies. Additionally,...

January 20, 2021

Mazama Announces New Hydration Reservoir line for Spring 2021

Bend, Ore.– January 20, 2021 – Mazama Designs, an outdoor -products development company located in Bend, Oregon, recently announced the release of INTAKE™, their newest line of easy-to-use hydration reservoirs, along with an expansive line of accessories for Spring 2021.  Mazama is introducing INTAKE at this year’s Winter Outdoor Retailer...

January 20, 2021

RepSpark provides Accelerate for Exhibitors at Outdoor Retailer Winter 2021 Show

[Irvine, CA]: RepSpark is offering exhibitors at Outdoor Retailer a free trial of Accelerate, a virtual platform for exhibitors to collaborate with buyers throughout the wholesale process. The program is part of RepSpark’s sponsorship of the new Outdoor Retailer Winter Online digital event and marketplace. Outdoor Retailer, the largest global...

January 20, 2021

Flylow Gear Rings in the New Year with Avalanche Safety, Becoming a Major Sponsor of the American Avalanche Association

TAHOE, CALIFORNIA (Tuesday, Jan. 19) - Flylow Gear (flylowgear.com), the independent and mountain-raised creator of outerwear and apparel, has joined a short list of outdoor leaders as a major sponsor for the American Avalanche Association (A3) (americanavalancheassociation.org), a leading nonprofit dedicated to avalanche safety, education and research in the United...

January 19, 2021

SKLZ Expands Diamond Collection with Upgraded Best-Selling Hurricane Select Baseball Swing Trainer

Carlsbad, Calif. — SKLZ, the leader in premium baseball training equipment, unveils its upgraded baseball swing trainer, the Hurricane Select, to help athletes improve hand-eye coordination, hip rotation, swing path and muscle memory through repetition training. With a new adjustable Power Band System that provides a more consistent and controlled...

January 19, 2021

SKLZ Launches Elite-Level Soccer Trainer Pro Rebounder With Patented Rapid-Tension Tightening and Release System

Carlsbad, Calif. — Today, SKLZ is launching its elite-level soccer training rebounder with game-like ball returns, the SKLZ Soccer Trainer Pro, to help soccer players develop and master elite-level skills. Unlike most high-level rebounders, the new Soccer Trainer Pro features a patented and unique rapid-tension tightening and release system that...

January 19, 2021

LIV Cycling Grows Commitment to Women in Professional Cycling

NEWBURY PARK, Calif. (Jan. 19, 2021) - Liv Cycling, the company dedicated to getting more women on bikes, today announced the expansion of Liv Racing and their 2021 roster, officially welcoming Linda Indergand (SUI), Sarah Hill (RSA), and Dani Johnson (USA) to the team. This news comes on the heels...