January 13, 2021

Saucony Runs with Backbone Media

WALTHAM, MASS. (Jan. 13, 2021)– Saucony, the global running lifestyle brand, has teamed up with Backbone Media to run point on its public relations efforts. As Saucony’s PR agency of record, Backbone will help bolster the brand’s storytelling and drive awareness for Saucony’s performance footwear, versatile apparel and “Run for...

January 13, 2021

SylvanSport Kicks Off New Year With New Hires

Brevard, NC – January 13, 2021 –SylvanSport, the Brevard, NC-based maker of innovative trailers and camping gear, is poised for growth in 2021 and is expanding its team, most recently with the hire of Finance Director Lisa Drake. Before being hired by SylvanSport, Drake worked as Finance Director for a...

January 13, 2021

Dometic Protects Wild Habitats by Joining the Conservation Alliance

Elkhart IN – January 13, 2021 Dometic envisions a future with their customers happily enjoying their natural playground. To further the realization of this goal, Dometic joins the Conservation Alliance, a group of companies that support grassroots environmental organizations for the protection of North America’s wild places. Wildlife has halved...

January 13, 2021

Flume Introduces New Paradigm of Botanical Supplements

San Francisco, CA - January 13, 2021. Just in time for 2021 wellness resolutions, Flume announced today the launch of the first-ever line of botanical supplements created to help athletes experience the flow state, an optimal mental state where you feel and perform your best. The suite of complementary products, FLOW, BASK...

January 13, 2021

Storied La Ruta Mountain Bike Race Sells Out Field for 2021 Event

SAN JOSE, COSTA RICA (January 13, 2021) - Following the first cancelation in its 28-year history, organizers of the La Ruta mountain bike stage race have announced that the 2021 event, scheduled to take place November 4-6, 2021, is sold out. This marks the first sellout for La Ruta in...

January 12, 2021

Onewheel Receives GOOD DESIGN Award for Pint

SANTA CRUZ, CA., January 12, 2021 – Future Motion, maker of the popular Onewheel electric boards, today announced that it has received the prestigious Chicago Athenaeum’s 2020 GOOD DESIGN® Award for the Onewheel Pint. Founded in Chicago in 1950 by Eero Saarinen and Charles and Ray Eames, GOOD DESIGN remains...

January 12, 2021

Hobie Expands Watersport Possibilities with New Inflatable Mirage® ‘iTrek’ Series and Mirage® iEclipse

OCEANSIDE, Calif. (Jan. 12, 2021) – Hobie, the leading manufacturer of premium kayaks and watersport products, today announces the launch of its groundbreaking Mirage® iTrek Series, a collection of extraordinary inflatable pedal kayaks that redefines the horizons of water recreation, alongside the all-new Mirage® iEclipse, the world’s first inflatable stand...

January 12, 2021

Professional Surfer and Filmmaker Hunter Jones Joins the Body Glove Athlete Team

REDONDO BEACH, California (January 12, 2021) — Today, Body Glove welcomes professional surfer and filmmaker Hunter Jones to its athlete roster as the first of three new team additions to be announced soon. Jones is a creative and influential member of the surfing community with goals to help foster a...

January 12, 2021

Saucony® Introduces All-New Peregrine 11 Trail Collection

WALTHAM, MASS. (Jan. 12, 2021) – Global performance running lifestyle brand Saucony has unveiled the all-new Peregrine11Collection, a triad of grippy, protective trail shoes built on a trusted foundation of PWRTRAC™ rubber lugs and PWRRUN™ cushioning that feels both aggressive and responsive. Named for the fastest bird on Earth, the...

January 12, 2021

Grundéns Hires Ashley Williams as Vice President of Marketing

January 12, 2021 (Poulsbo, WA) – Grundéns, producer of the world’s leading fishing apparel and footwear, today announces the hiring of Ashley Williams as vice president of marketing. Williams most recently served as senior director global marketing for Keen and vice president of marketing for Amer Sports Americas. Williams will lead...