PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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January 6, 2021
MYLAPS and Le Champion extend partnership
Haarlem/Alkmaar - After 25 years of cooperation, MYLAPS Sports Timing and sports organization Le Champion have signed a new agreement for 4 years. This means that all participants of Le Champion cycling, running and walking events until 2024 are ensured of the latest developments in timekeeping, live tracking and personal...
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January 6, 2021
Airblaster Previews 21/22 Winter Collection
Portland, OR – Rider-owned and operated snowboarding apparel brand, Airblaster, announces the launch of its Winter 20/21 Collection which includes the new limited premium performance Sasquatch line, as well as Landform, an expanded collection of midlayers and versatile lifestyle pieces, and a continuation of Erik Leon’s mold-breaking signature line, offering...
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January 5, 2021
Bikerumor Editor’s Choice Awards are Live!
Greensboro, NC - Bikerumor’s annual Editor’s Choice posts are live, honoring the best road, gravel, and mountain bikes of the year. Additionally, Bikerumor’s team each listed their picks for the top components, gear, accessories, clothing, and more from the past year. “These are always some of my favorite posts we...
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January 5, 2021
Roark Launches Run Amok: A Performance Trail Running Collection
Roark is proud to announce the release of a new path in performance apparel that values expression as much as it does function- Introducing, Run Amok. Encouraging freedom of expression through movement, the Run Amok collection has the active adventure-enthusiast covered; pillar to post. From trail running, to training for...
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January 5, 2021
YNIQ Eyewear selects the Vail Valley as its North American home, names Progression Brands Group as Operating Partner
Media Release – Stockholm, Sweden and Eagle, Colorado – January 5, 2021 YNIQ Eyewear (Spoxury TR Group AB) announces that it has selected the Vail Valley as its North American home and Progression Brands Group (PBG) as its North American Operating Partner. Yniq’s decision to partner with PBG and call...
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January 5, 2021
Ascent Protein Brings Back a Fan-Favorite Flavor in Limited-Time-Only Release of Strawberry Native Fuel® Protein
DENVER, COLORADO - January 5, 2020 - This week, Ascent Protein announced a limited-time-only flavor release of their Native Fuel® Protein in Strawberry. Ascent previously released Strawberry in August 2020 and the flavor was so popular, they have brought it back again to kick off the start to the new...
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January 4, 2021
Kitsbow Updates Face Mask with Double-Entry Filter Pocket Design
Old Fort, N.C.(January 4, 2021)— In March, premium cycling apparel manufacturer Kitsbow was among the first to commercially-produce reusable fabric face masks, and one of the very few to offer a HEPA-type filter. Today, the company announces a new safety update to its award-winning Kitsbow Face Mask, Reusable, HEPA Type,...
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December 30, 2020
Spartan Plans Return to Competitive Racing with Schedule Release for 2021 US National Series Presented By USANA
BOSTON, Mass. – Spartan, the world’s leading endurance sports and wellness brand, has announced the return of its US National Series (USNS) Presented by USANA for the 2021 race season. The competitive five-event obstacle course racing (OCR) series will see some of the sport’s best female and male athletes vie...
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December 29, 2020
Crosson Ski, rygr Carve Out Relationship
TUKWILA, Wash. (Dec. 29, 2020)— Crosson Ski announces its partnership with active lifestyle marketing agency, rygr, which will provide public relations and marketing services to the Washington-based craft ski maker. Crosson Ski founder, Chase Englehart recently announced the arrival of Olympian Bode Miller as chief innovation officer, who joins former...
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December 29, 2020
AdventureCORPS announces Badwater 267 VR
Death Valley, CA - In 2021, AdventureCORPS® - organizers of the world-famous Badwater® ultramarathon running races in Death Valley, across the USA, and beyond – will host a new event called Badwater® 267 VR on January 1 through 31, 2021. Unlike other Badwater races held in remote locations and generally limited to a...
