PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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December 18, 2020
Backcountry Partners with USA Nordic as Official Retailer, Licensed Gear and Apparel Supplier
PARK CITY, Utah (Dec. 18, 2020) – Backcountry, the online specialty retailer of premium outdoor gear, accessories and apparel, announced today that it will partner with USA Nordic, the national leadership organization for nordic combined and ski jumping. Backcountry will serve as the official online retail store of licensed USA...
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December 18, 2020
Garmin UNBOUND Gravel and Major Taylor Association Commit to Growing Inclusion in Gravel Racing
EMPORIA, Kans., (Dec. 18, 2020) — Life Time, the nation’s premier healthy lifestyle brand which owns and produces the Garmin UNBOUND Gravel event, is pleased to announce a new partnership with Major Taylor Association as part of Life Time’s ongoing commitment to growing diversity at gravel cycling events. This partnership...
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December 18, 2020
Houdini Previews its Most Circular Collection of FW21 Sportswear
Stockholm. Sweden 18 November 2020 - Swedish Circular Sportswear brand Houdini today announces the launch of its FW21 collection. By reimagining not just how products feel on your body but how brands launch new products in what is typically a closed door event. With the goal to be 100% circular...
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December 18, 2020
2020 OCR Virtual World Series Results Announced
Lausanne, Switzerland: World Obstacle, the Fédération Internationale de Sports d’Obstacles (FISO), announced today results for the first edition of the Virtual OCR World Series “OCRWS-V” after six editions over eight months. More than 300 athletes from 45 countries have embarked on this new format of the sport and exhibited extraordinary...
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December 17, 2020
TAXA Outdoors Announces New Headquarters with Increased Production Capacity
HOUSTON (December 17, 2020) — Marking a year of significant growth in the Outdoor industry with an uptick in outdoor recreation and rising demand for recreational vehicles, TAXA Outdoors, the leading manufacturer of lightweight, mobile human habitats for outdoor adventure, announces it will open its new 69,356 square-foot headquarters in...
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December 17, 2020
SCARPA continues work towards diversity, equity and inclusion in the outdoor industry through launch of athlete mentorship initiative
BOULDER, Colo. (December 17, 2020) – SCARPA, a trusted leader in the outdoor space, is excited to announce the launch of its first-ever “SCARPA Stands for Guiding Growth” Athlete Mentorship Initiative. This initiative will live at the core of SCARPA’s mission to create more diversity, equity and inclusion in the...
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December 17, 2020
Astral Names New Rep for Texas Region
Asheville, NC – December 17, 2020 – Astral, manufacturer of award-winning PFDs and footwear, is excited to announce the addition of Stephen Seaton to its sales team. Seaton will represent the brand across Texas, Arkansas, Louisiana, and Oklahoma. An independent rep for nine years, Seaton brings a well-honed skillset and invaluable...
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December 17, 2020
Bluebird Backcountry Opens Reservations for the 2020 / 21 Season
(KREMMLING, CO) — Starting today, skiers and snowboarders are able to reserve day passes, backcountry lessons, and backcountry rental equipment at Colorado’s newest ski area, Bluebird Backcountry. The no-chairlifts, ski-patrolled area announced plans in September for its first full season at Bear Mountain, on the Continental Divide between Kremmling and...
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December 17, 2020
ARCHER Components adds an exciting new Gravel system with New Drop Bar Remote
Scotts Valley, California (December 17, 2020) —ARCHER Components’ proven wireless electronic system is shifting the paradigm of electronic componentsin the bike industry, and they’ve widened their reach with the launch of their eagerly awaited Drop Bar Remote (DBR). The new remote follows on the heels of the highly successful mountain bike...
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December 17, 2020
BioLite Achieves Company Milestone, Reaching 1M Lives With Clean Energy
Brooklyn, NY (December 17, 2020)— BioLite, an innovator and leader of off-grid energy solutions, is proud to announce that through the company’s tenacious efforts to reach rural off-grid communities, BioLite’s clean energy solutions have impacted over a million people in emerging markets. The milestone, achieved in Q4 2020, is the...
