PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 5, 2025
Your Second Skin and First Choice: PAKA Unveils Essentials 2.0
Boulder, CO (June 5, 2025) /OUTDOOR SPORTSWIRE/ — PAKA®, the leading innovator in alpaca apparel, introduces its expanded Essentials 2.0 Collection—a head-to-toe lineup of elevated basics designed for everyday comfort. Delivering best-in-class softness, breathability, and durability, each piece is made with PAKA’s unique blends of natural fibers for a product...
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June 5, 2025
Title Nine and Caraway & Co. Launch TrailBlazeHer to Offer Woman-Led Brands Affordable Sales Representation
Emeryville, Calif. (June 5, 2025) /OUTDOOR SPORTSWIRE/ – Title Nine and Caraway & Co., a woman-owned outdoor and action sports sales agency, today announce the launch of TrailBlazeHer – a first-of-its-kind sales representation model designed to prioritize gender equity in the outdoor industry. In the program, reserved for women-owned businesses,...
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June 5, 2025
Wiley X and American Sniper Join Forces on Limited-Edition WX JAKL Frame
FRISCO, Texas (June 5, 2025) /OUTDOOR SPORTSWIRE/ - Wiley X, a global leader in protective eyewear, announces the release of a special-edition WX JAKL frame developed in collaboration with the American Sniper brand. Building on the success of the original WX JAKL launched in March, this release underscores Wiley X’s...
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June 5, 2025
Peak Design Elevates ISPO Award-Winning Outdoor Line with Additional Carry Options
San Francisco, CA (June 5, 2025) /OUTDOOR SPORTSWIRE/ – Peak Design, a global leader in outdoor and everyday carry solutions, is excited to welcome the addition of new backpacks, slings and accessories to its award-winning Outdoor Line. Debuted on Kickstarter in October 2024 ($3.5M raised), the Outdoor Line prioritizes effortless...
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June 5, 2025
National Ski Patrol and YoColorado Team Up to Promote NSP and Outdoor Safety with Style
LAKEWOOD, Colo. (June 5, 2025) /OUTDOOR SPORTSWIRE/ – National Ski Patrol (NSP), one of the largest organizations committed to safety and rescue education for the outdoor industry, and YoColorado, a retro-inspired outdoor lifestyle apparel company based in Golden, Colo., today announced a meaningful clothing and accessory collaboration. This dynamic partnership fuses...
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June 5, 2025
John Taranto Appointed Editorial Director of the GAME & FISH Brand
DENVER (June 5, 2025) /OUTDOOR SPORTSWIRE/ – John Taranto has been appointed the Editiorial Director of the GAME & FISH brand, the premier hunting and fishing media platform, as announced by Michael Cassidy, Group Publisher at Outdoor Sportsman Group. Taranto was previously Editor of GAME & FISH magazine. Taranto, a...
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June 5, 2025
Best Day Brewing and Wakeboarding Legend Shaun Murray Launch “Can You Ride It?” at Seafair 2025
SAUSALITO, Calif (June 5, 2025) /OUTDOOR SPORTSWIRE/ - Best Day Brewing, America's fastest-growing non-alcoholic craft beer brand, and world champion wakeboarder Shaun Murray are teaming up to launch "Can You Ride It?,” a first-of-its-kind watercraft competition making its debut at Seafair 2025. This event invites participants aged 21 and over...
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June 5, 2025
Tailwind Nutrition’s “Trail Crew” Campaign Includes Three Giveback Channels for Local Organizations
Durango, CO (June 5, 2025) /OUTDOOR SPORTSWIRE/ - Tailwind Nutrition, the leading provider of simple and complete nutrition products, launches its “Tailwind Trail Crew” campaign to support the organizations and individuals who help maintain the hike, run, and bike trails that are beloved by its communities. National Trails Day® on...
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June 4, 2025
La Sportiva Introduces the Front Range Collection
BOULDER, Colo. (June 4. 2025) /OUTDOOR SPORTSWRE/ – La Sportiva, makers of the world’s finest mountain gear, today announced the Front Range Collection, a new apparel line designed and tested in Boulder, Colorado. Built by and for climbers, the collection, which will be available in the spring of 2026, is...
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June 4, 2025
Merino Wool Proven to Have Superior Thermoregulation Advantage for Athletes, Backed by Breakthrough Research
The pivotal role textiles play in determining thermal comfort during sport has been highlighted, with wool outperforming others where it matters most. Showcasing a moisture buffering capability superior to major fibre types and 96% better than polyester, Merino’s unique ability to maintain a more stable next-to-skin microclimate is clear. Backed...
