PRESS RELEASES
Browse the latest press releases from companies serving the outdoor sports industry. You’ll find news regarding new hires, promotions, products, partnerships, mergers, acquisitions, special announcements, and more.
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June 3, 2025
Altra Launches “Experience a New High” Campaign with New Footwear to Fuel the Runner’s High
DENVER, CO (June 3, 2025) /OUTDOOR SPORTSWIRE/ — Altra, a leading innovator in performance running footwear, is excited to announce the launch of its “Experience a New High” campaign, a bold celebration of the euphoric power of movement and the dopamine rush runners know and love. Rooted in Altra’s brand ethos...
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June 3, 2025
Rossignol and Panorama Mountain Resort partner on new trail running event
PARK CITY, Utah (June 3, 2025) /ENDURANCE SPORTSWIRE/ — Following the recent introduction of its new collection of technical trail run footwear and apparel for spring-summer 2025, Rossignol is expanding its partnership with Panorama Mountain Resort as the title sponsor of their inaugural new trail running event, The WILDness presented...
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June 3, 2025
Skratch Labs Celebrates the Season with a Bold and Tropical Summer Flavor
Boulder, CO. (June 3, 2025) /OUTDOOR SPORTSWIRE/ - Skratch Labs, the Boulder, CO-based leader in performance nutrition, launches its annual limited edition summer flavor for Sport Hydration Drink Mix: Passion Fruit + Orange + Guava. This year’s summer seasonal blends tangy passion fruit, juicy orange, and mellow guava for a smooth,...
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June 3, 2025
Obermeyer Ushers in New Leadership to Lead Premium Outdoor Brand Evolution
ASPEN, CO. (June 3, 2025) /OUTDOOR SPORTSWIRE/ – Sport Obermeyer, the iconic Aspen-based ski and outerwear brand rooted in performance and premium design since 1947, proudly announces a new leadership team poised to shepherd the brand into its next era of growth and innovation. Founder Klaus Obermeyer, who is the...
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June 3, 2025
Wiley X to Exhibit at Connect by Grassroots Discovery Marketplace in Reno, Nevada
Frisco, TX (June 3, 2025) /OUTDOOR SPORTSWIRE/ — Wiley X, a leader in premium protective eyewear, is proud to announce its participation in the upcoming Connect by Grassroots Discovery Marketplace, taking place on June 8, 2025, at the Peppermill Resort in Reno, Nevada. This premier event brings together innovative and emerging...
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June 3, 2025
From Field to Table, Stream Culinary Adventures with “Taste of the Wild” Channel on MyOutdoorTV
DENVER (June 3, 2025) /OUTDOOR SPORTSWIRE/– Stream culinary adventures on MyOutdoorTV with the new “Taste of the Wild” Channel. Watch cutting edge culinary craft influencers, such as Mike Robinson, Pat Martin, Steven Rinella, Tommy Gomes and more, as they showcase their unique style of hunting, fishing, butchering and cooking. Featuring...
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June 3, 2025
LIVSN Designs Earns B Corp Certification, Solidifying Commitment to Purpose-Driven Business
Bentonville, AR June 2nd, 2025 /OUTDOOR SPORTSWIRE/ - In a world growing increasingly skeptical of organized change, a group of purpose-driven for-profits are leveraging their businesses for good. Among these purpose-driven businesses is Arkansas-based outdoor apparel brand LIVSN Designs, which just recently completed its B Corp™ Certification. According to the certifying...
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June 3, 2025
Spartan Race and Tough Mudder Announce Visionary Partnership with Zenni Optical
Boston, MA (June 3, 2025) /OUTDOOR SPORTSWIRE/ — Spartan Race, the global leader in obstacle course racing (OCR), is proud to announce a dynamic new partnership with Zenni Optical, the pioneering online eyewear retailer. This collaboration establishes Zenni as the Official and Exclusive Eyewear Partner for all Spartan Race and...
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June 3, 2025
Breaking Barriers to Deer Hunting: Outdoor Sportsman Group Launches “Whitetail 101” Educational Series
DENVER (June 3, 2025) /OUTDOOR SPORTSWIRE/– Outdoor Sportsman Group (OSG) is proud to announce the launch of its latest educational initiative, Whitetail 101 presented by Benchmade, a 20-episode digital video series designed to equip entry-level deer hunters with the knowledge and skills they need to overcome barriers to deer hunting and...
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June 3, 2025
RecPak Partners with American Alpine Club to Fuel High-Altitude Adventures
June 3, 2025 /OUTDOOR SPORTSWIRE/ - RecPak, the maker of ultralight complete meal replacements designed for outdoor professionals and adventurers, today announced a strategic partnership with the American Alpine Club (AAC), the nation's premier climbing organization. This collaboration will provide AAC members with access to RecPak's revolutionary 700-calorie instant meals,...
